667 buyer actions in 6 months from a new page.
In its first six months, May–October 2026, the dedicated landing page Zero Dimensions built for Unique Extrusion Machinery, backed by the Google Ads Search campaign we run for it, brought 58 enquiry-form submissions (51 recorded by Google Analytics plus about 7 estimated for August 2026) and 609 WhatsApp, catalogue-download and call clicks, and the estimated ad cost per enquiry fell from ₹1,227 in July to ₹457 in September–October 2026 (sources: Google Analytics and Google Ads). Over the same months the client's Google Business Profile, which we manage, recorded 184 call taps, 322 direction requests and 575 website clicks (source: Google Business Profile).
- Client
- Unique Extrusion Machinery
- Industry
- Manufacturing
- Services
- Performance marketing, Local SEO
- Result
- 667 buyer actions in 6 months from a new page (340 WhatsApp clicks, 261 catalogue downloads, 58 enquiry forms, 8 calls), plus 1,081 Business Profile actions; cost per enquiry ₹1,227 → ₹457

In its first six months, May–October 2026, the dedicated landing page Zero Dimensions built for Unique Extrusion Machinery, backed by the Google Ads Search campaign we run for it, brought 58 enquiry-form submissions (51 recorded by Google Analytics plus about 7 estimated for August 2026) and 609 WhatsApp, catalogue-download and call clicks, and the estimated ad cost per enquiry fell from ₹1,227 in July to ₹457 in September–October 2026 (sources: Google Analytics and Google Ads). Over the same months the client's Google Business Profile, which we manage, recorded 184 call taps, 322 direction requests and 575 website clicks (source: Google Business Profile).
The challenge
Unique Extrusion Machinery builds plastic extrusion machines in the Vatva GIDC estate in Ahmedabad: complete pipe extrusion lines, single-screw and twin-screw extruders, and the cooling, cutting and tooling equipment that goes with them. Its buyers are mostly businesses that make, or plan to make, PVC and HDPE pipes.
An extrusion line is a large, considered purchase. Buyers search, compare suppliers, download catalogues and ask for a quote long before they order. The job was to put Unique Extrusion in front of those searches and turn the visits into enquiries and conversations the sales team could follow up.
- Starting from zero. Before May 2026 the landing page did not exist: no visits, no enquiries and no rankings to build on.
- Expensive, mixed searches. Many searches for pipe machines come from people who only want a price or are years away from buying, so every rupee had to be judged against enquiries, not clicks.
- Buyers who don't fill in forms. Many machine buyers prefer to WhatsApp or call, or just take the catalogue away. Each of those actions had to be easy on the page and counted.
What we did
Built a dedicated landing page for the client
We built a dedicated landing page for Unique Extrusion Machinery, separate from the client's own website, with a thank-you page of its own. It covers the product range (pipe extrusion lines, twin-screw and single-screw extruders, downstream equipment and tooling), the pipe, profile and cable applications the machines are used for, common buyer questions and the factory address. Every visitor gets four ways to act: download the client's catalogue as a PDF, start a WhatsApp chat, call, or send a short enquiry form. The page recorded its first visit on 6 May 2026.
Started a Google Ads Search campaign for extrusion machine buyers
On 15 May 2026 we started a Search campaign for Unique Extrusion Machinery aimed at buyers across India, with one responsive search ad that sends people straight to the landing page. The searches that brought most clicks were for PVC and HDPE pipe machines, such as "pvc pipe manufacturing machine", "pvc pipe making machine" and "hdpe pipe manufacturing machine". The first WhatsApp click on the page came that same day, and the first catalogue download the next.
Moved the budget to Search
In its first month the campaign also showed on Google's Display Network. From 22 June 2026 we ran it on Google Search and its search partners only, so the budget went to people actively searching for machines.
Managed the factory's Google Business Profile
We manage Unique Extrusion Machinery's Google Business Profile, the listing for its Vatva GIDC factory that buyers see in Google Search and Maps, with the client's phone number, directions to the factory and a link to the client's own website. Google recorded the first activity on the profile on 18 May 2026. Many people found it through machine searches rather than the company name: in the months Google gives an exact figure, the profile appeared 938 times for "extruder machine" and 594 times for "extrusion machine", against 239 for "unique extrusion machinery".
Taught Google Ads to bid for enquiries
Every submitted enquiry form opens a thank-you page made for this client. Google Analytics records each view, and from 5 July 2026 Google Ads has counted the same event as a conversion, so the campaign's bidding learns from enquiries rather than clicks. We also track clicks on the catalogue, WhatsApp and call buttons on the page as separate actions. Once the campaign was bidding for enquiries, the estimated cost per enquiry fell from ₹1,227 in July to ₹457 in September–October 2026.
Results
In six months, May–October 2026, the new landing page had 667 buyer actions in Google Analytics: 58 enquiry-form submissions (including about 7 estimated for August 2026, when the thank-you page recorded none), 340 WhatsApp chat clicks, 261 catalogue downloads and 8 call clicks. The first WhatsApp click came on 15 May 2026, the day the ads started and 9 days after the page's first visit. The first enquiry-form submission came on 31 May 2026, 25 days after the first visit.
The enquiry count climbed as the campaign learned: 7 in July, about 7 in August (estimated), 21 in September and 22 in October 2026. In September–October the campaign spent ₹18,279 and the page recorded 43 enquiry-form submissions, 40 of them from paid search: an estimated ₹457 of ad spend per enquiry, down from ₹1,227 in July. Google reported 35 conversions for those two months at ₹522 each.
| Buyer action | First recorded | May–October 2026 | September–October 2026 |
|---|---|---|---|
| Enquiry-form submissions (thank-you page views) | 31 May 2026 | 58, including about 7 estimated for August 2026 | 43 |
| WhatsApp chat clicks | 15 May 2026 | 340 | 133 |
| Catalogue downloads | 16 May 2026 | 261 | 126 |
| Call clicks (tracked from 18 September 2026) | 18 September 2026 | 8 | 8 |
| All buyer actions | 15 May 2026 | 667, including the August estimate | 310 |
Source: Google Analytics, the client's landing page and its thank-you page, by day and month, checked on 9–10 November 2026. Enquiry-form submissions are thank-you page views, leaving out 5 views in sessions that started on the thank-you page itself. WhatsApp chat clicks are the "click to chat" event to 1 August 2026 and the "click_to_chat" event from 29 August 2026; catalogue downloads are "file_download" events; call clicks are "call_click" events. These are clicks recorded by Google Analytics, not conversations, answered calls or orders.
| Month | Google Ads spend | Clicks | Enquiry-form submissions from paid search (GA4) | Other enquiry-form submissions (GA4) | Total enquiry-form submissions (GA4) | Conversions, as reported by Google | Estimated cost per paid enquiry |
|---|---|---|---|---|---|---|---|
| May 2026 (from 15 May) | ₹4,705 | 394 | 0 | 1 | 1 | 0 | – |
| June 2026 | ₹7,285 | 648 | 0 | 0 | 0 | 0 | – |
| July 2026 | ₹8,592 | 584 | 7 | 0 | 7 | 6 | ₹1,227 |
| August 2026 | ₹8,908 | 784 | ≈7 (estimated) | – | ≈7 (estimated) | 0 | ≈₹1,273 (estimated) |
| September 2026 | ₹9,160 | 692 | 20 | 1 | 21 | 17 | ₹458 |
| October 2026 | ₹9,119 | 732 | 20 | 2 | 22 | 18 | ₹456 |
| September–October 2026 | ₹18,279 | 1,424 | 40 | 3 | 43 | 35 | ₹457 |
| May–October 2026 (including the August estimate) | ₹47,769 | 3,834 | 54 | 4 | 58 | 41 | ₹885 |
August 2026 is estimated: its 12 enquiry forms started × about 62%, the share of form starts that ended in a recorded enquiry form in the other months, gives about 7, counted as paid search because the ads ran all month and nearly all of this page's enquiry forms come from ad visits.
Sources: spend, clicks and conversions from Google Ads, for the "Leads - Extrusion Machine Manufacturer" campaign we run for Unique Extrusion Machinery, by day, checked on 9 November 2026. Conversions are Google's own count of the "Unique_Extrusion_Machinery" enquiry event, which Google Ads counts from 5 July 2026. Enquiry-form submissions are views of the client's thank-you page recorded by Google Analytics, split by the session's default channel group, leaving out views in sessions that started on the thank-you page (4 in September, 1 in October). "Other" is 3 views in visits Google Analytics labels "Cross-network" and 1 from a ChatGPT referral on 31 May. Estimated cost per paid enquiry = Google Ads spend ÷ paid-search submissions. These are recorded submissions (estimated for August 2026), not orders or sales.
The numbers behind this chart
| Month | WhatsApp chat clicks | Catalogue downloads | Call clicks |
|---|---|---|---|
| May 2026 | 77 | 19 | – |
| Jun 2026 | 101 | 63 | – |
| Jul 2026 | 26 | 30 | – |
| Aug 2026 | 3 | 23 | – |
| Sep 2026 | 89 | 104 | 4 |
| Oct 2026 | 44 | 22 | 4 |
The numbers behind this chart
| Month | Conversions (Google-reported) |
|---|---|
| May 2026 | 0 |
| Jun 2026 | 0 |
| Jul 2026 | 6 |
| Aug 2026 | 0 |
| Sep 2026 | 17 |
| Oct 2026 | 18 |
Visits and buyer actions by month
| Month | Page views (all channels) | Of which from paid search | Enquiry forms started | WhatsApp chat clicks | Call clicks | Catalogue downloads |
|---|---|---|---|---|---|---|
| May 2026 (from 6 May) | 466 | 64 | 4 | 77 | Not tracked | 19 |
| June 2026 | 669 | 105 | 11 | 101 | Not tracked | 63 |
| July 2026 | 416 | 378 | 10 | 26 | Not tracked | 30 |
| August 2026 | 676 | 619 | 12 | 3 | Not tracked | 23 |
| September 2026 | 670 | 609 | 35 | 89 | 4 | 104 |
| October 2026 | 741 | 683 | 24 | 44 | 4 | 22 |
| May–October 2026 | 3,638 | 2,458 | 96 | 340 | 8 | 261 |
Source: Google Analytics, page views of the landing page by channel and events on the landing page and its sub-pages by month, checked on 9 November 2026. Page views are for the main landing page; events also include its thank-you page and an older address of the page. In May and June most page views came from the Display Network (296 and 459).
Google Business Profile
From 18 May to 31 October 2026 the client's Google Business Profile was viewed 11,518 times and recorded 1,081 buyer actions: 184 taps on the call button, 322 requests for directions to the factory and 575 clicks through to the client's website. Google recorded no activity on the profile from 10 May 2025, the earliest day it keeps, until 18 May 2026. Call taps peaked at 56 in July, website clicks at 145 in August and direction requests at 88 in September 2026.
| Month | Profile views | Of which on Google Search | Of which on Google Maps | Call taps | Direction requests | Website clicks |
|---|---|---|---|---|---|---|
| May 2026 (from 18 May) | 313 | 241 | 72 | 3 | 31 | 29 |
| June 2026 | 1,454 | 1,309 | 145 | 34 | 65 | 86 |
| July 2026 | 2,536 | 2,357 | 179 | 56 | 47 | 143 |
| August 2026 | 2,771 | 2,560 | 211 | 30 | 52 | 145 |
| September 2026 | 2,697 | 2,468 | 229 | 38 | 88 | 100 |
| October 2026 | 1,747 | 1,561 | 186 | 23 | 39 | 72 |
| May–October 2026 | 11,518 | 10,496 | 1,022 | 184 | 322 | 575 |
Source: Google Business Profile, daily performance for the client's profile, 10 May 2025 to 8 November 2026, summed by month, checked on 10 November 2026. Profile views are Google's profile impressions on Search and Maps, desktop and mobile; the same person on the same day counts once. Call taps are taps on the profile's call button, not answered calls; website clicks go to the client's own website, not the landing page above. No Google Ads call campaign ran for the profile in these months. Search figures are from Google's monthly search-keyword report for the profile, which hides searches below a threshold.
The numbers behind this chart
| Month | Call taps | Direction requests | Website clicks |
|---|---|---|---|
| May 2026 | 3 | 31 | 29 |
| Jun 2026 | 34 | 65 | 86 |
| Jul 2026 | 56 | 47 | 143 |
| Aug 2026 | 30 | 52 | 145 |
| Sep 2026 | 38 | 88 | 100 |
| Oct 2026 | 23 | 39 | 72 |
Organic search
The landing page also showed in Google's organic results within days of launch. In May–June 2026 it earned 91 organic clicks from 2,169 impressions, with an impression-weighted average position of 5.5 in June. For local buyer searches it reached the first three organic results: average position 1.6 for "extruder machine manufacturer in ahmedabad", 1.9 for "extrusion machine manufacturers in ahmedabad", 2.5 for "extrusion machine manufacturers in gujarat" and 2.5 for "plastic extruder machine manufacturers". In July–October 2026 it held average positions of 7.3 for "extrusion machinery manufacturer" and 9.3 for "extrusion machine manufacturers in india".
| Search | May–June 2026: clicks | May–June 2026: impressions | May–June 2026: average position | July–October 2026: clicks | July–October 2026: impressions | July–October 2026: average position |
|---|---|---|---|---|---|---|
| extruder machine manufacturer in ahmedabad | 3 | 77 | 1.6 | 0 | 9 | 45.3 |
| extrusion machine manufacturers in ahmedabad | 4 | 24 | 1.9 | 0 | 1 | 34.0 |
| extrusion machine manufacturers in gujarat | 2 | 16 | 2.5 | 0 | 18 | 15.1 |
| plastic extruder machine manufacturers | 0 | 10 | 2.5 | – | – | – |
| extrusion machinery manufacturer | 0 | 16 | 13.1 | 0 | 38 | 7.3 |
| extrusion machine manufacturers in india | 1 | 38 | 14.0 | 0 | 181 | 9.3 |
| extrusion machine manufacturers | 0 | 44 | 12.9 | 1 | 238 | 11.5 |
| unique extrusion machinery (the client's name) | 26 | 262 | 2.6 | 2 | 295 | 9.7 |
Source: Google Search Console, the client's landing page, by search, 1 May–30 June 2026 and 1 July–31 October 2026, checked on 10 November 2026. Average position is impression-weighted (position × impressions summed, ÷ impressions). "–" means the search did not appear for the page in that period. Google hides many searches for privacy, so these rows are a sample.
| Month | Organic clicks (Search Console) | Impressions (Search Console) | Average position (impression-weighted) | Organic page views (GA4) |
|---|---|---|---|---|
| May 2026 (from 9 May) | 35 | 615 | 8.6 | 72 |
| June 2026 | 56 | 1,554 | 5.5 | 77 |
| July 2026 | 1 | 853 | 12.4 | 13 |
| August 2026 | 5 | 870 | 12.6 | 10 |
| September 2026 | 4 | 782 | 12.3 | 8 |
| October 2026 | 1 | 361 | 15.9 | 16 |
| May–October 2026 | 102 | 5,035 | – | 196 |
Sources: Google Search Console, the client's landing page, by month, checked on 10 November 2026; Google Analytics, Organic Search page views of the same page.
What else changed, and what didn't work
What else changed
- A new page, so no before-and-after. The landing page did not exist before May 2026, so every figure starts from zero and the comparisons are between months of the work.
- August 2026 is estimated. August's enquiry forms are estimated from form starts because the thank-you page did not record them from 3 to 31 August 2026.
- Other gaps in enquiry tracking. In June 2026 the form was started 11 times with no thank-you page view, and Google Ads counted enquiries only from 5 July 2026, so the 58 submissions (including the August estimate) may still be a minimum for the six months.
- Thank-you views can over-count. Refreshes and test submissions may be included: the 43 views in September–October came in 35 separate visits (33 from paid search), which would put the estimated cost per paid enquiry at ₹554 if each visit is counted once. 45 of September's 104 catalogue downloads came on one day, 16 September, which may include testing.
- Search partners. Since late June most clicks have come from Google's search partner sites: in September–October 2026, 1,012 of 1,424 clicks and ₹5,069 of ₹18,279 spend, with Google crediting 17 of its 35 conversions to them (as reported by Google).
- The client's own website. The Business Profile links to the client's own website, which earned 21–43 organic clicks a month in June–October 2026 (Google Search Console). Enquiries from that website, from phone calls and from other marketplaces are not in the landing-page figures.
- Business Profile actions are taps, not sales. Google counts taps on the call button, direction requests and website clicks; it does not record whether a call was answered or became an order.
What didn't work
- The Display Network. From 17 May to 16 June 2026 the campaign also showed on the Display Network: ₹6,154 for 875 clicks and 755 page views, with no recorded enquiry. May and June together cost ₹11,990 and recorded one enquiry-form submission.
- Organic visibility didn't last. Around 20 June 2026 the landing page fell from positions 2–4 to around 12, and organic clicks fell from 56 in June to 1 in July. Organic search to the whole site that hosts the landing page also fell, from 174,003 impressions in June to 71,055 in July (Google Search Console), and for the client's name Google now mostly shows the client's own website. Organic search brought no recorded enquiry-form submission.
- Only part of the market reached. In September–October 2026 the ads appeared for about 20–25% of the searches they were eligible for (daily average), losing more of the rest to ad rank than to budget (as reported by Google).
Figures checked on 10 November 2026. Google Ads keeps updating conversions for several weeks, and November 2026 is left out because it is not complete.
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