62 buyer actions in 10 weeks of ads.
Between 1 May and 22 July 2026, the new ice-box page and Google Ads campaign Zero Dimensions built for Duraca Plast drew 62 buyer actions, 49 WhatsApp clicks and 13 enquiry forms costing about ₹952 each, as recorded by Google Analytics.
- Client
- Duraca Plast
- Industry
- Manufacturing
- Services
- Performance marketing
- Result
- 62 buyer actions in 10 weeks of ads: 49 WhatsApp clicks and 13 enquiry forms at about ₹952 each; around position 7 for 'ice box manufacturer'
Between 1 May and 22 July 2026, the new ice-box page and Google Ads campaign Zero Dimensions built for Duraca Plast drew 62 buyer actions, 49 WhatsApp clicks and 13 enquiry forms costing about ₹952 each, as recorded by Google Analytics.
The challenge
Duraca Plast Creation Private Limited makes rotomoulded insulated ice boxes and cool boxes in Gujarat. It sells to businesses that move cold goods in bulk: fisheries, dairies and food distributors, meat and poultry suppliers, and cold-chain logistics firms.
It had no landing page made for bulk buyers and no ads running. It needed bulk buyers to find it and get in touch, on a ₹150-a-day budget, in a search market full of people looking for single boxes, brand names, thermocol boxes and rentals.
What we did
Built a dedicated ice-box landing page for Duraca Plast
We built Duraca Plast a dedicated landing page for its ice boxes, separate from the company's own website, and it went live on 1 May 2026. It set out the product range (insulated, plastic, heavy-duty and rotomoulded ice boxes and cool boxes), the industries they serve, the materials, the order process from requirement to delivery and buyers' common questions. Every section led to an enquiry form (name, email, phone, company), with a WhatsApp button and a call button beside it.
Set up enquiry tracking
Each completed form led to a thank-you page made only for Duraca Plast. We tracked that page in Google Analytics and made it the campaign's only goal in Google Ads, so Google's bidding worked towards enquiries rather than clicks. We also tracked WhatsApp clicks and form starts.
Ran a Google Ads Search campaign to the page
From 11 May to 22 July 2026 we ran a Search campaign across India on a ₹150 daily budget. It used Google's "maximise conversions" bidding, one responsive search ad and 23 keywords, among them "ice box manufacturers", "ice box supplier", "commercial ice box" and "insulated ice box".
Results
Buyers started acting on the page straight away. Between 1 May and 22 July 2026, Google Analytics recorded 62 buyer actions on Duraca Plast's ice-box page: 49 WhatsApp chat-button clicks and 13 completed enquiry forms. 53 of the 62 (40 WhatsApp clicks and all 13 forms) came from Google Ads visits. The first enquiry form arrived on 17 May 2026, 16 days after the page went live and six days after the ads started.
| Month | Page views from Google Ads | Page views from organic search | Page views from other channels | WhatsApp chat-button clicks | Form starts | Enquiry forms (Google Ads / organic / other) | Buyer actions (WhatsApp clicks + enquiry forms) |
|---|---|---|---|---|---|---|---|
| May 2026 | 144 | 28 | 36 | 17 | 3 | 3 / 0 / 0 | 20 |
| June 2026 | 210 | 19 | 16 | 18 | 9 | 6 / 0 / 0 | 24 |
| July 2026 | 144 | 15 | 4 | 14 | 5 | 4 / 0 / 0 | 18 |
| May–July 2026 | 498 | 62 | 56 | 49 | 17 | 13 / 0 / 0 | 62 |
Source: recorded by Google Analytics: page views, WhatsApp ("click to chat") and form-start events on the ice-box landing page, and views of its thank-you page, by month and channel. "Buyer actions" adds the 49 WhatsApp clicks to the 13 enquiry forms; form starts are not added. "Other" is Direct, Referral and Cross-network.
| Visit channel | May 2026 | June 2026 | July 2026 | May–July 2026 |
|---|---|---|---|---|
| Google Ads (Paid Search) | 11 | 16 | 13 | 40 |
| Organic search | 2 | 1 | 1 | 4 |
| Direct | 4 | 1 | 0 | 5 |
| All channels | 17 | 18 | 14 | 49 |
The numbers behind this chart
| Month | From Google Ads visits | From organic and other visits |
|---|---|---|
| May 2026 | 3 | 0 |
| Jun 2026 | 6 | 0 |
| Jul 2026 | 4 | 0 |
Enquiry forms from Google Ads, and what each one cost
The campaign spent ₹12,370 on 493 clicks, about ₹25 a click, and about one click in 38 (2.6%) ended in a completed form. The cost per form fell from about ₹1,400 in May to ₹816 in June and ₹818 in July, and came to about ₹952 across the campaign.
| Month | Google Ads spend | Clicks | Conversions (as reported by Google) | Enquiry forms from Google Ads (Google Analytics) | Estimated cost per form |
|---|---|---|---|---|---|
| May 2026 (from 11 May) | ₹4,199 | 138 | 3 | 3 | ₹1,400 |
| June 2026 | ₹4,898 | 217 | 6 | 6 | ₹816 |
| July 2026 (to 22 July) | ₹3,272 | 138 | 4 | 4 | ₹818 |
| 11 May–22 July 2026 | ₹12,370 | 493 | 13 | 13 | ₹952 |
Sources: spend, clicks and conversions as reported by Google ("Duraca Plast" campaign, by month). Enquiry forms are thank-you page views in Google Ads visits, recorded by Google Analytics. Google's conversion goal is that same Google Analytics event, so the two columns count the same 13 forms. Cost per form = spend ÷ forms. Monthly spend is rounded, so the months add up to ₹12,369.
Organic search
The page appeared in Google's free results the day after it went live. From 2 May to 25 July 2026 it earned 744 impressions and 42 clicks at an average position of 7.3. For "ice box manufacturer" it climbed from position 11.0 in May to 8.1 in June and 7.1 in July. Organic visitors also clicked the WhatsApp button 4 times.
| Month | Organic clicks | Impressions | Average position | Average position for "ice box manufacturer" (impressions) |
|---|---|---|---|---|
| May 2026 (from 2 May) | 21 | 174 | 8.3 | 11.0 (8) |
| June 2026 | 12 | 355 | 6.6 | 8.1 (14) |
| July 2026 (to 25 July) | 9 | 215 | 7.7 | 7.1 (20) |
| May–July 2026 | 42 | 744 | 7.3 |
Source: Google Search Console (the ice-box landing page), by date and by month and search. Average position is weighted by impressions. Organic search only; Google Ads clicks are not included.
The numbers behind this chart
| Month | Organic impressions |
|---|---|
| Apr 2026 | 0 |
| May 2026 | 174 |
| Jun 2026 | 355 |
| Jul 2026 | 215 |
| Aug 2026 | 0 |
| Sep 2026 | 0 |
| Oct 2026 | 0 |
What else changed, and what didn't work
- A new page, separate from Duraca Plast's own website. Duraca Plast's page didn't exist before May 2026, so every starting figure is zero. Six of the 49 WhatsApp clicks came before the ads started on 11 May. Enquiries to Duraca Plast's own website and phone line, and calls from the page, are not counted.
- A May–July 2026 campaign. The page went live on 1 May and the Google Ads campaign ran from 11 May to 22 July 2026, so every figure here comes from those weeks.
- Google's 13 conversions are the same 13 forms. Google Ads imports the Google Analytics thank-you event, so the two counts can't be added together.
- The broad keyword cost the most per enquiry. "Insulated ice box" took 39% of spend (₹4,869) for 3 of the 13 conversions. Keywords containing "manufacturer" cost about ₹591 per conversion, against about ₹1,372 for the rest, and the ads showed for about 11% of the searches they were eligible for (as reported by Google).
Figures checked on 10 November 2026. The campaign ran from 11 May to 22 July 2026, so these figures are final.
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