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Performance marketing · SEO · Local SEO

266 buyer contacts in 12 months from a new page.

From November 2025 to October 2026, the first 12 complete months after Zero Dimensions put a dedicated tarpaulin landing page for H.N. Industries live, it brought 47 enquiry forms (43 recorded by Google Analytics and about 4 estimated for August 2026, when the thank-you page did not record them) and 217 WhatsApp chat-button clicks. The estimated Google Ads cost per enquiry form fell from ₹1,349 in the first six months to ₹627 in the last six (source: Google Analytics and Google Ads). Call-button taps on H.N. Industries' Google Business Profile rose from 16 in June–October 2025 to 54 in June–October 2026 (source: Google Business Profile).

Client
H.N. Industries
Industry
Manufacturing
Services
Performance marketing, SEO, Local SEO
Result
266 buyer contacts in 12 months from a new page: 217 WhatsApp clicks, 47 enquiry forms (about 4 estimated for Aug 2026) and 2 calls; cost per enquiry ₹1,349 → ₹627; position 2 for 'top 10 tarpaulin manufacturers in india'
H.N. Industries’ tarpaulin manufacturer page on B2BOneMart, on a laptop and a phone

From November 2025 to October 2026, the first 12 complete months after Zero Dimensions put a dedicated tarpaulin landing page for H.N. Industries live, it brought 47 enquiry forms (43 recorded by Google Analytics and about 4 estimated for August 2026, when the thank-you page did not record them) and 217 WhatsApp chat-button clicks, and the estimated Google Ads cost per enquiry form fell from ₹1,349 in the first six months to ₹627 in the last six (source: Google Analytics and Google Ads). Call-button taps on H.N. Industries' Google Business Profile rose from 16 in June–October 2025 to 54 in June–October 2026 (source: Google Business Profile).

The challenge

H.N. Industries makes tarpaulins in Ahmedabad: HDPE tarpaulins and sheets, LD panni, canvas, truck and wagon covers, agricultural covers, pond liners and custom sizes. It wanted enquiries from business buyers across India: transporters, farmers and agri-businesses, contractors and warehouses.

Before October 2025 there was no landing page to send buyers to, so the starting point was zero: no page, no visits and no enquiries. Its Google Business Profile had been running for months, with about 120 views and 4 call clicks a month from May to October 2025 (Business Profile, as reported by Google), but no website for buyers to land on.

Tarpaulin is a crowded search. Buyers type short words like "tarpaulin" or the Hindi and regional names for it, and many of them want one sheet for home use, not a bulk order. Other manufacturers and the large B2B marketplaces compete for the same searches.

What we did

Built a dedicated tarpaulin landing page for H.N. Industries

The page went live on 29 October 2025. It shows H.N. Industries' name, address and 14 product types, its manufacturing process, the industries it supplies and answers to common buyer questions. Buyers can send an enquiry form, which takes them to a thank-you page for H.N. Industries, tap a WhatsApp button that opens a chat with the company, or call.

Added an HDPE tarpaulin page

A second page for HDPE tarpaulins and sheets, the product H.N. Industries makes most of, was published on 13 December 2025 as a sub-page of the landing page, with its own product list, uses by industry and enquiry buttons.

Ran a Google Ads Search campaign to the page

We started a Search campaign on 26 November 2025, showing ads across India to people searching for tarpaulins and tarpaulin manufacturers and suppliers, and sending every click to the tarpaulin page. In July 2026 we added three ad groups for city searches, product searches (HDPE, PVC, truck covers) and wholesale buyers, and from August 2026 we ran the campaign on a smaller budget. In all, the campaign spent ₹36,601 on 2,475 clicks up to 5 November 2026 (Google Ads).

Managed the Google Business Profile

We manage H.N. Industries' Google Business Profile, the listing buyers see on Google Search and Maps. We pointed its website link at the new landing page, so buyers who find the listing can see the full product range and send an enquiry; the first website click from the profile came on 3 November 2025.

Counted every enquiry in Google Analytics

Every enquiry form on the page leads to a thank-you page for H.N. Industries, and Google Analytics also records clicks on the WhatsApp, call and enquiry-form buttons. That let us count enquiries by source, Google Ads or organic search, and work out what each enquiry cost.

Results

In the 12 complete months after launch, November 2025 to October 2026, H.N. Industries' two pages were viewed 2,459 times: 1,907 times from Google Ads and 312 from organic search (Google Analytics). Google Analytics recorded 43 enquiry-form submissions: 37 from Google Ads visits, 4 from organic search and 2 from other visits. With about 4 more estimated for August 2026, when the thank-you page did not record them, the total is 47, 41 of them from Google Ads visits. The first came on 24 December 2025, 56 days after the page went live and 28 days after the first ad click.

The campaign spent ₹36,542 in those months, an estimated ₹891 for each enquiry form sent from a Google Ads visit, including the August 2026 estimate. The cost fell from ₹1,349 in the first six months (₹20,242 for 15) to ₹627 in the last six (₹16,300 for 26, including about 4 estimated for August 2026). September and October 2026 brought 13 enquiry forms from ₹3,063 of spend, about ₹236 each.

Enquiry-form submissions recorded by Google Analytics (August 2026 estimated), and Google Ads spend, by month, November 2025 to October 2026
Month From Google Ads visits From organic search From other visits Total Google Ads spend Estimated cost per Google Ads enquiry
November 20250000₹1,183–
December 20252002₹5,311₹2,656
January 20268109₹4,994₹624
February 20262013₹3,457₹1,729
March 20261001₹2,785₹2,785
April 20262013₹2,512₹1,256
May 20262002₹5,075₹2,537
June 20265106₹3,680₹736
July 20262103₹3,603₹1,801
August 2026≈4 (estimated)00≈4 (estimated)₹879≈₹220 (estimated)
September 20267007₹2,245₹321
October 20266107₹818₹136
November 2025–April 2026151218₹20,242₹1,349
May–October 2026 (August estimated)263029₹16,300₹627
November 2025–October 2026 (August estimated)414247₹36,542₹891

August 2026 is an estimate: the thank-you page recorded almost nothing from 3 to 31 August, so August's 5 enquiry-form starts were multiplied by the share of form starts that ended in an enquiry form in the other months (43 of 61, 71%) and the result, about 4, is counted as Google Ads enquiries.

Sources: Google Analytics, views of the H.N. Industries enquiry form's thank-you page by month, landing page and session default channel group ("Google Ads visits" = Paid Search), pulled on 9 November 2026. Left out: 5 views in visits that started on the thank-you page itself (bookmarks or direct visits, not form submissions) and 2 direct visits on 1 September 2026, the day the new Google Ads thank-you tag was being tested. Repeat views in one visit are counted, so the 37 recorded Google Ads enquiries came from 32 separate visits (about ₹1,142 each, with no August enquiries counted). Spend from Google Ads, campaign report, checked on 9 November 2026. Estimated cost per enquiry = Google Ads spend ÷ thank-you page views from Google Ads visits in the same months, with August 2026's estimate counted as Google Ads. Google Ads itself reported 0 conversions for this campaign. These are forms recorded on the page (estimated for August 2026), not orders.

Google Ads visitsOrganic searchOther visits02.557.510Nov 2025Jan 2026MarMayJulSepNov 2025: Google Ads visits 0; Organic search 0; Other visits 0Dec 2025: Google Ads visits 2; Organic search 0; Other visits 0Jan 2026: Google Ads visits 8; Organic search 1; Other visits 09Feb 2026: Google Ads visits 2; Organic search 0; Other visits 1Mar 2026: Google Ads visits 1; Organic search 0; Other visits 0Apr 2026: Google Ads visits 2; Organic search 0; Other visits 1May 2026: Google Ads visits 2; Organic search 0; Other visits 0Jun 2026: Google Ads visits 5; Organic search 1; Other visits 0Jul 2026: Google Ads visits 2; Organic search 1; Other visits 0Aug 2026: Google Ads visits 0; Organic search 0; Other visits 0Sep 2026: Google Ads visits 7; Organic search 0; Other visits 0Oct 2026: Google Ads visits 6; Organic search 1; Other visits 07Google Ads visitsOrganic searchOther visits0510Jan 2026AprJulOct 2026Nov 2025: Google Ads visits 0; Organic search 0; Other visits 0Dec 2025: Google Ads visits 2; Organic search 0; Other visits 0Jan 2026: Google Ads visits 8; Organic search 1; Other visits 09Feb 2026: Google Ads visits 2; Organic search 0; Other visits 1Mar 2026: Google Ads visits 1; Organic search 0; Other visits 0Apr 2026: Google Ads visits 2; Organic search 0; Other visits 1May 2026: Google Ads visits 2; Organic search 0; Other visits 0Jun 2026: Google Ads visits 5; Organic search 1; Other visits 0Jul 2026: Google Ads visits 2; Organic search 1; Other visits 0Aug 2026: Google Ads visits 0; Organic search 0; Other visits 0Sep 2026: Google Ads visits 7; Organic search 0; Other visits 0Oct 2026: Google Ads visits 6; Organic search 1; Other visits 07
Enquiry forms recorded on H.N. Industries' landing page by month and source (thank-you page views), November 2025 to October 2026: 43 recorded, 37 from Google Ads visits, 4 from organic search and 2 from other visits; the estimated 4 forms for August 2026 are not drawn. Source: Google Analytics 4, as recorded by Google Analytics; data pulled on 9 November 2026.
The numbers behind this chart
MonthGoogle Ads visitsOrganic searchOther visits
Nov 2025000
Dec 2025200
Jan 2026810
Feb 2026201
Mar 2026100
Apr 2026201
May 2026200
Jun 2026510
Jul 2026210
Aug 2026000
Sep 2026700
Oct 2026610
₹0₹2,000₹4,000₹6,000Nov 2025MarMayJulSepAds start 26 Nov 2025Three ad groups addedBudget lowered₹818Nov 2025: Google Ads spend ₹1,183Dec 2025: Google Ads spend ₹5,311Jan 2026: Google Ads spend ₹4,994Feb 2026: Google Ads spend ₹3,457Mar 2026: Google Ads spend ₹2,785Apr 2026: Google Ads spend ₹2,512May 2026: Google Ads spend ₹5,075Jun 2026: Google Ads spend ₹3,680Jul 2026: Google Ads spend ₹3,603Aug 2026: Google Ads spend ₹879Sep 2026: Google Ads spend ₹2,245Oct 2026: Google Ads spend ₹818₹0₹2,000₹4,000₹6,000Jan 2026AprOct 2026Ads start 26 Nov 2025Three ad groups addedBudget lowered₹818
Monthly Google Ads spend on the tarpaulin campaign, November 2025 to October 2026: ₹36,542 in all, with three ad groups added in July 2026 and the budget lowered from August 2026. Source: Google Ads, as reported by Google; data pulled on 9 November 2026.
The numbers behind this chart
MonthGoogle Ads spend
Nov 2025₹1,183
Dec 2025₹5,311
Jan 2026₹4,994
Feb 2026₹3,457
Mar 2026₹2,785
Apr 2026₹2,512
May 2026₹5,075
Jun 2026₹3,680
Jul 2026₹3,603
Aug 2026₹879
Sep 2026₹2,245
Oct 2026₹818

Buyers also used the page's quicker contact buttons. From December 2025, when button tracking started, to October 2026, Google Analytics recorded 217 clicks on the WhatsApp chat button, 196 of them from Google Ads visits, and 66 starts of the enquiry form. July 2026 alone brought 47 WhatsApp clicks. Google Ads separately reported 16 calls from the ads' call button between May and August 2026 (as reported by Google).

Buyer actions recorded on H.N. Industries' landing page and sub-page, December 2025 to October 2026
Month WhatsApp chat-button clicks (Google Analytics) Enquiry forms started (Google Analytics) Enquiry forms sent (Google Analytics thank-you views) Call-button clicks (Google Analytics) Calls from ads (as reported by Google)
December 20251562–0
January 202631109–0
February 20261343–0
March 20261141–0
April 20261133–0
May 20262042–10
June 20262176–5
July 20264753–0
August 2026105≈4 (estimated)–1
September 20263110710
October 202678710
December 2025–October 2026 (August enquiry forms estimated)2176647216

August 2026's enquiry forms sent are estimated, because the thank-you page did not record them from 3 to 31 August: 5 form starts × 71%, the share of form starts that ended in an enquiry form in the other months (43 of 61).

Sources: Google Analytics, events on the landing page and its HDPE sub-page by month, pulled on 9 November 2026. WhatsApp clicks are the "click to chat" event to July 2026, clicks on the WhatsApp link in August 2026 (when no chat event was recorded) and the "click_to_chat" event from September 2026; 196 of the 217 came from Google Ads visits and 14 from organic search. Clicks on the page's own call button have been tracked only since 11 September 2026 ("–" = not tracked). Calls from ads: Google Ads, campaign report, phone calls, as reported by Google, not added to the Google Analytics counts. Clicks are not conversations or answered calls.

Organic search added a steady second flow. The two pages first appeared in Google in late October 2025 and from October 2025 to October 2026 got 189 clicks from 13,391 appearances in Google's results (Search Console). Organic clicks reached 97 from March to July 2026, and four of the 47 enquiry forms (43 recorded and about 4 estimated for August 2026) came from organic visits.

Organic Google search to H.N. Industries' landing page and sub-page, October 2025 to October 2026
Month Clicks Impressions Average position Enquiry forms from organic visits (Google Analytics)
October 2025 (from 29 October)11426.40
November 2025182889.70
December 20252666316.10
January 20261389418.81
February 2026111,08815.40
March 2026191,7059.40
April 2026101,72011.90
May 2026241,83213.80
June 2026211,98712.61
July 2026231,24513.41
August 2026664315.20
September 20261172013.80
October 2026659213.81
October 2025–October 202618913,39113.34

Source: Google Search Console, web search, the landing page and its HDPE sub-page by month, pulled on 9–10 November 2026. Average position is weighted by impressions. Enquiry forms from organic visits: Google Analytics thank-you page views in Organic Search visits, counted as in the first table; August 2026's estimated enquiry forms are counted as Google Ads, so none is added here. Organic search only; Google Ads clicks are not included.

The page now shows up for the searches bulk buyers use. Over the 13 months it averaged position 2.0 for "top 10 tarpaulin manufacturers in india", 9.9 for "industrial tarpaulin" and 15.2 for "export quality tarpaulin manufacturer". Searches for H.N. Industries by name brought 15 clicks at an average position of 5.4.

Buyer searches that showed H.N. Industries' tarpaulin pages in Google, October 2025 to October 2026
Search Impressions Clicks Average position
top 10 tarpaulin manufacturers in india22902.0
industrial tarpaulin33209.9
waterproof tarpaulin manufacturers20013.3
export quality tarpaulin manufacturer264015.2
tarpaulin bulk order20016.1
tarpaulin manufacturer in india108123.0
hdpe tarpaulin manufacturer in india74024.0
tarpaulin manufacturer4341124.6
hn industries / h n industries (the client's name)161155.4

Source: Google Search Console, web search, searches that showed the landing page or its HDPE sub-page, 1 October 2025 to 31 October 2026, pulled on 10 November 2026. Average position is weighted by impressions. Google hides rare searches, so these searches account for only part of the 189 clicks. The client's-name row combines two spellings (98 and 63 impressions).

0102030Oct 2025DecFebAprJunAugOct 20266Oct 2025: Organic Google clicks 1Nov 2025: Organic Google clicks 18Dec 2025: Organic Google clicks 26Jan 2026: Organic Google clicks 13Feb 2026: Organic Google clicks 11Mar 2026: Organic Google clicks 19Apr 2026: Organic Google clicks 10May 2026: Organic Google clicks 24Jun 2026: Organic Google clicks 21Jul 2026: Organic Google clicks 23Aug 2026: Organic Google clicks 6Sep 2026: Organic Google clicks 11Oct 2026: Organic Google clicks 60102030Oct 2025AprJulOct 20266
Monthly organic Google clicks to H.N. Industries' tarpaulin page and HDPE sub-page, October 2025 (live from 29 October) to October 2026: 189 clicks from 13,391 impressions. Source: Google Search Console, as reported by Google; data pulled on 10 November 2026.
The numbers behind this chart
MonthOrganic Google clicks
Oct 20251
Nov 202518
Dec 202526
Jan 202613
Feb 202611
Mar 202619
Apr 202610
May 202624
Jun 202621
Jul 202623
Aug 20266
Sep 202611
Oct 20266

More buyers also contacted H.N. Industries straight from its Google Business Profile. From June to October 2026, buyers tapped the profile's call button 54 times, against 16 in the same months of 2025, asked for directions to the factory 294 times, against 215, and clicked through to the landing page 46 times, against none. Profile views rose from 622 to 1,664. Over the 12 months from November 2025 to October 2026, the profile brought 105 call-button taps, 672 direction requests and 119 website clicks (Google Business Profile).

Buyer actions on H.N. Industries' Google Business Profile by month, June 2025 to October 2026
Month Call-button taps Direction requests Website clicks Profile views
June 20251400122
July 20254310135
August 20255470125
September 20252510116
October 20254460124
November 202553716223
December 202557415297
January 20264699242
February 202673710247
March 202673411221
April 20262424245
May 202621858370
June 2026145014373
July 2026208822456
August 20268591272
September 20265516240
October 20267463323
June–October 2025162150622
June–October 202654294461,664
November 2025–October 20261056721193,509

Source: Google Business Profile, daily performance figures for H.N. Industries' profile added up by month, pulled on 10 November 2026 (as reported by Google). Call-button taps are taps on the profile's call button, not answered calls. Profile views are the daily counts of people who saw the profile on Google Search and Maps, added up, so they can differ slightly from the Business Profile dashboard. Google keeps about 18 months of profile data, which starts on about 10 May 2025, so the year-on-year comparison uses June to October. Website clicks lead to the landing page, so some of them are among the page visits counted above. Calls from the ads' call button are reported separately by Google Ads and are not in these figures.

June–October 2026June–October 2025Call-button tapsCall-button taps: 54 (+238%)54 (+238%)Call-button taps: 1616Direction requestsDirection requests: 294 (+37%)294 (+37%)Direction requests: 215215Website clicksWebsite clicks: 46460June–October 2026June–October 2025Call-button tapsCall-button taps: 54 (+238%)54 (+238%)Call-button taps: 1616Direction requestsDirection requests: 294 (+37%)294 (+37%)Direction requests: 215215Website clicksWebsite clicks: 46460
Call-button taps, direction requests and website clicks on H.N. Industries' Google Business Profile, June–October 2025 against June–October 2026, while profile views rose from 622 to 1,664. Source: Google Business Profile, as reported by Google; data pulled on 9 November 2026.
The numbers behind this chart
MeasureJune–October 2025June–October 2026Change
Call-button taps1654+238%
Direction requests215294+37%
Website clicks046–

What else changed, and what didn't work

What else changed

  • This is a new page, not a before-and-after. The page did not exist before 29 October 2025, so the baseline is zero. We compare the first and last six of its first 12 complete months; tarpaulin demand also rises before and during the monsoon. Monthly counts are small, so one or two enquiries change a month's cost a lot.
  • The campaign changed in July 2026. Three new ad groups were added and the ads also started showing on Google's search partner sites. July brought 340 clicks, the most of any month, but only 2 enquiry forms; spend was then lowered from August. The cheaper enquiries of September and October 2026 came on a smaller budget.
  • The Business Profile grew while the ads ran. The Google Ads campaign ran in the same months as the profile's rise, so the profile's growth is not from the profile work alone. Call-button taps were highest in May–July 2026, while the campaign spent ₹3,603–₹5,075 a month, and fell back to 5–8 a month from August, when the budget was lowered.
  • Other channels and tracking. H.N. Industries may also get enquiries from its own channels, B2B marketplaces or repeat buyers; this case study counts only what happened on the landing page and sub-page we built. The WhatsApp event was renamed in August–September 2026 and the call-button event added on 11 September 2026. Three form submissions from the tarpaulin page on 14–17 December 2025 were recorded on another client's thank-you page and are not counted here.
  • August 2026 is estimated. August's enquiry forms are estimated from form starts, because the thank-you page did not record them from 3 to 31 August.

What didn't work

  • Google Ads couldn't see the enquiries. The campaign was set to get as many conversions as possible, but no H.N. Industries enquiry counted as a conversion, so Google reported 0 conversions on ₹36,601 of spend and had nothing to optimise for. A conversion action for the thank-you page was added on 4 September 2026 and recorded 12 enquiries to 4 November 2026, matching Google Analytics, but it was set as a secondary action, so it still doesn't count in "Conversions".
  • Many searches were not bulk buyers. The broad keyword "tarpaulin" took ₹9,629 of the spend. Search terms included Hindi and Tamil words for tarpaulin with "price" or "shop near me", other manufacturers' names and B2B marketplace names.
  • Some months were weak. March 2026 recorded one enquiry form, at ₹2,785. Organic clicks fell from 23 in July 2026 to 6 in August and October 2026, in step with a wider fall in organic search across the website that hosts the pages.
  • No catalogue. The page has no catalogue to download, so buyers who want specifications and sizes before they enquire have to ask.

Figures checked on 10 November 2026. Enquiry counts are enquiry forms recorded by Google Analytics on the landing page we built for the client, except August 2026, which is estimated from form starts; they are not orders. Google Ads and Business Profile figures are as reported by Google.

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