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Performance marketing · SEO · Local SEO

31 enquiry forms.

Zero Dimensions' landing page and Google Ads for E-Shine brought 31 enquiry forms in May 2025–October 2026, including about 1 estimated for August 2026, 22 of them from Google Ads at about ₹1,449 each, while the page's average Google position moved from 19.9 to 10.0 (July–October 2025 to July–October 2026) with 23,654 impressions (recorded by Google Analytics, with August 2026 estimated from form starts; Google Ads and Google Search Console). Over the same months E-Shine's Google Business Profile, which we manage, recorded 48 calls, 766 direction requests and 107 website clicks (Google Business Profile).

Client
E-Shine
Industry
Manufacturing
Services
Performance marketing, SEO, Local SEO
Result
31 enquiry forms (May 2025–Oct 2026, about 1 estimated for Aug 2026), 22 of them from Google Ads at about ₹1,449 each; average Google position 19.9 → 10.0 and 23,654 impressions
E-Shine’s door handle manufacturer page on B2BOneMart, on a laptop and a phone

Zero Dimensions' landing page and Google Ads for E-Shine brought 31 enquiry forms in May 2025–October 2026, including about 1 estimated for August 2026, 22 of them from Google Ads at about ₹1,449 each, while the page's average Google position moved from 19.9 to 10.0 (July–October 2025 to July–October 2026) with 23,654 impressions (recorded by Google Analytics, with August 2026 estimated from form starts; Google Ads and Google Search Console). Over the same months E-Shine's Google Business Profile, which we manage, recorded 48 calls, 766 direction requests and 107 website clicks (Google Business Profile).

The challenge

E-Shine makes door handles in Ahmedabad: pull, mortise, wooden, fire door and cabinet handles. Its buyers are dealers, wholesalers and builders who order in bulk, and many start by searching Google for a "door handle manufacturer".

  • No page to send buyers to. E-Shine had no door-handle page that a buyer could find on Google, read, download a catalogue from and enquire through.
  • Buyers search other cities. Of the 359 ad clicks whose search Google shows, 112 named Rajkot and 26 named Aligarh (Google Ads search terms report). An Ahmedabad maker has to win those buyers on range and response.
  • Enquiries had to be countable. E-Shine needed a count of real enquiry forms, not only Google's conversion figure.

What we did

Built a dedicated door-handle landing page for E-Shine

We built a dedicated landing page for E-Shine's door handles, separate from E-Shine's own website, so that every enquiry it brought could be counted from zero. The page went live by 27 March 2025. It carries E-Shine's name and Ahmedabad address, its handle types, a downloadable catalogue (PDF), an enquiry form that leads to an E-Shine thank-you page, a WhatsApp button and a call button.

Added sub-pages for single handle types

We added a wooden door handles page (published 8 July 2025, updated 8 September 2025) and a fire door handles page (July 2025).

Set up enquiry tracking

On 13 May 2025 we tested the thank-you page with Google's Tag Assistant and set up a Google Ads conversion on it. Google Analytics 4 also records WhatsApp clicks, catalogue downloads and enquiry-form starts on E-Shine's pages.

Ran a Google Ads Search campaign to the page

From 14 May to 8 December 2025 we ran a Search campaign to E-Shine's page on four phrase-match keywords: "handle manufacturer", "door handle makers", "door handle suppliers" and "door handle manufacturers", with "Maximise conversions" bidding and, in May–July 2025, a lead form inside the ad. A second, shorter campaign ran from 25 March to 15 April 2026.

Optimised the page for buyer searches

The page and its wooden handles sub-page target searches such as "door handle manufacturers" and "wooden door handle manufacturer", with a section for each handle type and a set of buyer questions.

Managed E-Shine's Google Business Profile

We manage E-Shine's Google Business Profile for its Ahmedabad factory. The profile's website link points to this landing page, so buyers who find E-Shine on Google Search or Maps can call, ask for directions or open the page and its catalogue.

Results

The page started from zero. From May 2025 to October 2026 buyers sent 31 enquiry forms through it, including about 1 estimated for August 2026: 22 from Google Ads, 6 from organic search, 2 from other sources and the August estimate from organic or other visits. The first arrived on 26 May 2025, 12 days after the ads started, and 25 came in May–December 2025 while the first campaign ran.

Enquiry forms recorded by Google Analytics (thank-you page views) by month and channel, May 2025 to October 2026, with August 2026 estimated
Month Paid Search (Google Ads) Organic search Other Total
May 20251001
June 20250000
July 20253104
August 20257108
September 20252002
October 20255016
November 20251001
December 20253003
January 20260000
February 20260000
March 20260000
April 20260011
May 20260101
June 20260101
July 20260101
August 202600 recorded0 recorded≈1 (estimated)
September 20260101
October 20260000
May–December 2025222125
January–October 2026041≈6 (5 recorded + about 1 estimated for August 2026)
May 2025 – October 20262262≈31 (30 recorded + about 1 estimated for August 2026)

Source: recorded by Google Analytics, views of E-Shine's thank-you page by channel, 1 May 2025 to 31 October 2026; visits that started on the thank-you page and the 13 May 2025 tracking test are left out.

August 2026 is estimated: the thank-you page recorded no enquiry forms from 3 to 31 August, so we applied the share of this page's form starts that ended in an enquiry form in the other complete months (30 of 38, 79%) to August's 1 form start, giving about 1 enquiry form from organic or other visits (no ads ran), shown in the Total column only.

Google Ads visitsOrganic searchOther visits02468Jul 2025OctJan 2026AprJulOct 2026May 2025: Google Ads visits 1; Organic search 0; Other visits 0Jun 2025: Google Ads visits 0; Organic search 0; Other visits 0Jul 2025: Google Ads visits 3; Organic search 1; Other visits 0Aug 2025: Google Ads visits 7; Organic search 1; Other visits 08Sep 2025: Google Ads visits 2; Organic search 0; Other visits 0Oct 2025: Google Ads visits 5; Organic search 0; Other visits 1Nov 2025: Google Ads visits 1; Organic search 0; Other visits 0Dec 2025: Google Ads visits 3; Organic search 0; Other visits 0Jan 2026: Google Ads visits 0; Organic search 0; Other visits 0Feb 2026: Google Ads visits 0; Organic search 0; Other visits 0Mar 2026: Google Ads visits 0; Organic search 0; Other visits 0Apr 2026: Google Ads visits 0; Organic search 0; Other visits 1May 2026: Google Ads visits 0; Organic search 1; Other visits 0Jun 2026: Google Ads visits 0; Organic search 1; Other visits 0Jul 2026: Google Ads visits 0; Organic search 1; Other visits 0Aug 2026: Google Ads visits 0; Organic search 0; Other visits 0Sep 2026: Google Ads visits 0; Organic search 1; Other visits 0Oct 2026: Google Ads visits 0; Organic search 0; Other visits 0Google Ads visitsOrganic searchOther visits0510May 2025SepJan 2026MaySepMay 2025: Google Ads visits 1; Organic search 0; Other visits 0Jun 2025: Google Ads visits 0; Organic search 0; Other visits 0Jul 2025: Google Ads visits 3; Organic search 1; Other visits 0Aug 2025: Google Ads visits 7; Organic search 1; Other visits 08Sep 2025: Google Ads visits 2; Organic search 0; Other visits 0Oct 2025: Google Ads visits 5; Organic search 0; Other visits 1Nov 2025: Google Ads visits 1; Organic search 0; Other visits 0Dec 2025: Google Ads visits 3; Organic search 0; Other visits 0Jan 2026: Google Ads visits 0; Organic search 0; Other visits 0Feb 2026: Google Ads visits 0; Organic search 0; Other visits 0Mar 2026: Google Ads visits 0; Organic search 0; Other visits 0Apr 2026: Google Ads visits 0; Organic search 0; Other visits 1May 2026: Google Ads visits 0; Organic search 1; Other visits 0Jun 2026: Google Ads visits 0; Organic search 1; Other visits 0Jul 2026: Google Ads visits 0; Organic search 1; Other visits 0Aug 2026: Google Ads visits 0; Organic search 0; Other visits 0Sep 2026: Google Ads visits 0; Organic search 1; Other visits 0Oct 2026: Google Ads visits 0; Organic search 0; Other visits 0
Enquiry forms recorded on E-Shine's page by month and channel (thank-you page views), May 2025 to October 2026: 22 from Google Ads visits, 6 from organic search and 2 from other visits; the estimated 1 form for August 2026 is not drawn. Source: Google Analytics 4, as recorded by Google Analytics; data pulled on 9 November 2026.
The numbers behind this chart
MonthGoogle Ads visitsOrganic searchOther visits
May 2025100
Jun 2025000
Jul 2025310
Aug 2025710
Sep 2025200
Oct 2025501
Nov 2025100
Dec 2025300
Jan 2026000
Feb 2026000
Mar 2026000
Apr 2026001
May 2026010
Jun 2026010
Jul 2026010
Aug 2026000
Sep 2026010
Oct 2026000

The first campaign spent ₹31,879 on 1,084 clicks, about ₹29 a click, for 22 enquiry forms from Google Ads: about ₹1,449 each. The cost per enquiry form fell as the campaign ran, from about ₹3,610 in May–July 2025 (₹14,440 ÷ 4) to about ₹969 in August–December 2025 (₹17,439 ÷ 18). Google's own count for the campaign was 86 conversions, including 60 lead forms filled in inside the ad.

Google Ads for E-Shine's page by month, with Google-reported conversions and the enquiry forms Google Analytics recorded from Paid Search
Month Campaign Spend Clicks Conversions reported by Google: lead form inside the ad Conversions reported by Google: website thank-you page Enquiry forms from Paid Search (Google Analytics)
May 2025First campaign₹3,309901911
June 2025First campaign₹6,0541793700
July 2025First campaign₹5,078190443
August 2025First campaign₹5,023200087
September 2025First campaign₹4,973186022
October 2025First campaign₹4,140146075
November 2025First campaign₹2,00657011
December 2025First campaign₹1,29936033
March 2026Second campaign₹1,34220000
April 2026Second campaign₹4,585118000
May–December 2025First campaign₹31,8791,084602622 (about ₹1,449 each)
25 March – 15 April 2026Second campaign₹5,927138000

Source: spend, clicks and conversions from Google Ads, as reported by Google; enquiry forms recorded by Google Analytics. Cost per enquiry form = spend ÷ Paid Search enquiry forms for the same months.

Conversions reported by GoogleEnquiry forms recorded from Google Ads visits010203040May 2025JunJulAugSepOctNovDec 20253May 2025: Conversions reported by Google 20; Enquiry forms recorded from Google Ads visits 1Jun 2025: Conversions reported by Google 37; Enquiry forms recorded from Google Ads visits 0Jul 2025: Conversions reported by Google 8; Enquiry forms recorded from Google Ads visits 3Aug 2025: Conversions reported by Google 8; Enquiry forms recorded from Google Ads visits 7Sep 2025: Conversions reported by Google 2; Enquiry forms recorded from Google Ads visits 2Oct 2025: Conversions reported by Google 7; Enquiry forms recorded from Google Ads visits 5Nov 2025: Conversions reported by Google 1; Enquiry forms recorded from Google Ads visits 1Dec 2025: Conversions reported by Google 3; Enquiry forms recorded from Google Ads visits 3Conversions reported by GoogleEnquiry forms recorded from Google Ads visits02040May 2025JulSepNov3
Conversions reported by Google Ads against enquiry forms recorded by Google Analytics from Google Ads visits, by month, May to December 2025: Google counted 86, including 60 lead forms filled in inside the ad in May–July, while the page recorded 22. Source: Google Ads, as reported by Google, and Google Analytics 4; data pulled on 9 November 2026.
The numbers behind this chart
MonthConversions reported by GoogleEnquiry forms recorded from Google Ads visits
May 2025201
Jun 2025370
Jul 202583
Aug 202587
Sep 202522
Oct 202575
Nov 202511
Dec 202533

In Google's organic results, E-Shine's pages earned 23,654 impressions and 438 clicks from July 2025 to October 2026. Comparing the same four months a year apart, the average position moved from 19.9 to 10.0, from the second page of results to the foot of the first, while clicks rose from 81 to 94 and impressions from 5,335 to 6,028. April–July 2026 brought 219 clicks.

Organic Google search to E-Shine's landing pages by month, July 2025 to October 2026
Month Clicks Impressions Average position
July 2025261,99522.4
August 2025131,66221.9
September 2025231,11517.0
October 20251956311.1
November 202597779.0
December 2025121,28710.7
January 2026181,7969.5
February 2026191,12911.5
March 2026341,3499.6
April 2026541,5509.8
May 2026642,1538.8
June 2026532,2508.4
July 2026482,3398.3
August 2026201,65610.1
September 2026181,26111.6
October 2026877212.3
July–October 2025815,33519.9
July–October 2026946,02810.0
July 2025 – October 202643823,654

Source: Google Search Console, E-Shine's landing page and its sub-pages, web search, 1 July 2025 to 31 October 2026 (impression-weighted average position; the last row adds up the monthly figures).

Buyers used the page's other buttons too. From March 2025 to October 2026 Google Analytics recorded 93 WhatsApp clicks and 182 catalogue downloads alongside the 31 enquiry forms (including about 1 estimated for August 2026); call-button clicks were not tracked. Organic visitors made 30 WhatsApp clicks and 39 catalogue downloads in January–October 2026, against 4 and 21 in May–December 2025.

Buyer actions recorded by Google Analytics on E-Shine's landing pages (thank-you page left out)
Period and channel WhatsApp clicks Catalogue downloads Enquiry-form starts
March–April 2025: organic search101
May–December 2025: Paid Search438824
May–December 2025: organic search4212
May–December 2025: other4104
January–October 2026: Paid Search8133
January–October 2026: organic search30395
January–October 2026: other3111
March 2025 – October 2026: all channels9318240

Source: recorded by Google Analytics, "click to chat"/"click_to_chat", "file_download" (catalogue PDF) and "form_start" events on E-Shine's pages, March 2025 to October 2026.

The page ranks for buyer searches for a manufacturer, not for E-Shine's name. For "door handle manufacturers" its average position moved from 9.7 to 6.7 and clicks from 1 to 6; for "handle manufacturer" it moved from 14.0 to 5.6.

Main category searches for E-Shine's main door-handle page, July–October 2025 against July–October 2026 (organic)
Search Impressions, July–October 2025 Average position, July–October 2025 Impressions, July–October 2026 Average position, July–October 2026 Clicks, 2025 → 2026
door handle manufacturers1609.71756.71 → 6
door handle manufacturer989.133017.81 → 7
door handle manufacturers in india1156.11095.93 → 2
handle manufacturer14514.01075.61 → 1
handle manufacturer in india595.1293.83 → 1

Source: Google Search Console, searches for E-Shine's main landing page, July–October 2025 and July–October 2026; Google hides rare searches, so these rows cover part of the page's clicks.

510152025Jul 2025NovJan 2026MarMayJulSep12.3Jul 2025: Average position 22.4Aug 2025: Average position 21.9Sep 2025: Average position 17Oct 2025: Average position 11.1Nov 2025: Average position 9Dec 2025: Average position 10.7Jan 2026: Average position 9.5Feb 2026: Average position 11.5Mar 2026: Average position 9.6Apr 2026: Average position 9.8May 2026: Average position 8.8Jun 2026: Average position 8.4Jul 2026: Average position 8.3Aug 2026: Average position 10.1Sep 2026: Average position 11.6Oct 2026: Average position 12.3510152025Jul 2025NovMarJul12.3
Impression-weighted average Google position of E-Shine's landing pages by month, July 2025 to October 2026 (lower is better): 19.9 across July–October 2025 and 10.0 across July–October 2026, while clicks rose from 81 to 94. Source: Google Search Console, as reported by Google; data pulled on 10 November 2026.
The numbers behind this chart
MonthAverage position
Jul 202522.4
Aug 202521.9
Sep 202517
Oct 202511.1
Nov 20259
Dec 202510.7
Jan 20269.5
Feb 202611.5
Mar 20269.6
Apr 20269.8
May 20268.8
Jun 20268.4
Jul 20268.3
Aug 202610.1
Sep 202611.6
Oct 202612.3

E-Shine's Google Business Profile, which we manage and which links to this page, recorded 48 calls, 766 direction requests and 107 website clicks from May 2025 to October 2026, from 4,147 profile views. Comparing June–October a year apart, profile views rose from 1,013 to 1,531 (51% more), while calls (12 → 13), website clicks (27 → 33) and direction requests (194 → 201) held about level.

E-Shine's Google Business Profile by month, May 2025 to October 2026
Month Profile views Calls Direction requests Website clicks
May 2025 (from 8 May)992378
June 20252072403
July 20251802326
August 20251803613
September 20252003277
October 20252462348
November 20252483335
December 20252522883
January 20262153595
February 20261794356
March 20261901485
April 20262195298
May 20262013427
June 20262532398
July 202650545010
August 20264033357
September 20262253384
October 20261451394
June–October 20251,0131219427
June–October 20261,5311320133
May 2025 – October 20264,14748766107

Source: Google Business Profile performance, daily figures added up by month, 8 May 2025 (the first day with data) to 31 October 2026; profile views are Google's profile impressions on Search and Maps, calls are call-button taps, and the total rows add up the monthly figures. No ad carried a call button; the short March–April 2026 campaign recorded 1 local action in Google Ads, so April 2026 may include an action from an ad.

June–October 2026June–October 2025Call-button tapsCall-button taps: 13 (+8%)13 (+8%)Call-button taps: 1212Direction requestsDirection requests: 201 (+4%)201 (+4%)Direction requests: 194194Website clicksWebsite clicks: 33 (+22%)33 (+22%)Website clicks: 2727June–October 2026June–October 2025Call-button tapsCall-button taps: 13 (+8%)13 (+8%)Call-button taps: 1212Direction requestsDirection requests: 201 (+4%)201 (+4%)Direction requests: 194194Website clicksWebsite clicks: 33 (+22%)33 (+22%)Website clicks: 2727
Call-button taps, direction requests and website clicks on E-Shine's Google Business Profile, June–October 2025 against June–October 2026, while profile views rose from 1,013 to 1,531. Source: Google Business Profile, as reported by Google; data pulled on 9 November 2026.
The numbers behind this chart
MeasureJune–October 2025June–October 2026Change
Call-button taps1213+8%
Direction requests194201+4%
Website clicks2733+22%

What else changed, and what didn't work

  • Enquiries slowed when the ads stopped. The page had 6 enquiry forms in January–October 2026, including about 1 estimated for August 2026. A second campaign (25 March – 15 April 2026, ₹5,927, 138 clicks) brought none and was stopped.
  • August 2026 is estimated. August's enquiry forms are estimated from form starts because the thank-you page did not record them from 3 to 31 August 2026.
  • In-ad lead forms are not counted. Google also recorded 60 lead forms filled in inside the ad in May–July 2025. They never reach the page, so they are not in the figures above.
  • Organic clicks have fallen since August 2026. Clicks went from 48 in July 2026 to 8 in October 2026 and the average position from 8.3 to 12.3. The fire door handles page (804 impressions to 2 January 2026) was removed.
  • Business Profile actions held level. Profile views rose 51% in June–October 2026 against the same months of 2025, but calls, website clicks and direction requests barely moved, and October 2026 had the fewest profile views (145) since May 2025.

Figures checked on 10 November 2026. November 2026 is left out because it is not complete.

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