31 enquiry forms.
Zero Dimensions' landing page and Google Ads for E-Shine brought 31 enquiry forms in May 2025–October 2026, including about 1 estimated for August 2026, 22 of them from Google Ads at about ₹1,449 each, while the page's average Google position moved from 19.9 to 10.0 (July–October 2025 to July–October 2026) with 23,654 impressions (recorded by Google Analytics, with August 2026 estimated from form starts; Google Ads and Google Search Console). Over the same months E-Shine's Google Business Profile, which we manage, recorded 48 calls, 766 direction requests and 107 website clicks (Google Business Profile).
- Client
- E-Shine
- Industry
- Manufacturing
- Services
- Performance marketing, SEO, Local SEO
- Result
- 31 enquiry forms (May 2025–Oct 2026, about 1 estimated for Aug 2026), 22 of them from Google Ads at about ₹1,449 each; average Google position 19.9 → 10.0 and 23,654 impressions

Zero Dimensions' landing page and Google Ads for E-Shine brought 31 enquiry forms in May 2025–October 2026, including about 1 estimated for August 2026, 22 of them from Google Ads at about ₹1,449 each, while the page's average Google position moved from 19.9 to 10.0 (July–October 2025 to July–October 2026) with 23,654 impressions (recorded by Google Analytics, with August 2026 estimated from form starts; Google Ads and Google Search Console). Over the same months E-Shine's Google Business Profile, which we manage, recorded 48 calls, 766 direction requests and 107 website clicks (Google Business Profile).
The challenge
E-Shine makes door handles in Ahmedabad: pull, mortise, wooden, fire door and cabinet handles. Its buyers are dealers, wholesalers and builders who order in bulk, and many start by searching Google for a "door handle manufacturer".
- No page to send buyers to. E-Shine had no door-handle page that a buyer could find on Google, read, download a catalogue from and enquire through.
- Buyers search other cities. Of the 359 ad clicks whose search Google shows, 112 named Rajkot and 26 named Aligarh (Google Ads search terms report). An Ahmedabad maker has to win those buyers on range and response.
- Enquiries had to be countable. E-Shine needed a count of real enquiry forms, not only Google's conversion figure.
What we did
Built a dedicated door-handle landing page for E-Shine
We built a dedicated landing page for E-Shine's door handles, separate from E-Shine's own website, so that every enquiry it brought could be counted from zero. The page went live by 27 March 2025. It carries E-Shine's name and Ahmedabad address, its handle types, a downloadable catalogue (PDF), an enquiry form that leads to an E-Shine thank-you page, a WhatsApp button and a call button.
Added sub-pages for single handle types
We added a wooden door handles page (published 8 July 2025, updated 8 September 2025) and a fire door handles page (July 2025).
Set up enquiry tracking
On 13 May 2025 we tested the thank-you page with Google's Tag Assistant and set up a Google Ads conversion on it. Google Analytics 4 also records WhatsApp clicks, catalogue downloads and enquiry-form starts on E-Shine's pages.
Ran a Google Ads Search campaign to the page
From 14 May to 8 December 2025 we ran a Search campaign to E-Shine's page on four phrase-match keywords: "handle manufacturer", "door handle makers", "door handle suppliers" and "door handle manufacturers", with "Maximise conversions" bidding and, in May–July 2025, a lead form inside the ad. A second, shorter campaign ran from 25 March to 15 April 2026.
Optimised the page for buyer searches
The page and its wooden handles sub-page target searches such as "door handle manufacturers" and "wooden door handle manufacturer", with a section for each handle type and a set of buyer questions.
Managed E-Shine's Google Business Profile
We manage E-Shine's Google Business Profile for its Ahmedabad factory. The profile's website link points to this landing page, so buyers who find E-Shine on Google Search or Maps can call, ask for directions or open the page and its catalogue.
Results
The page started from zero. From May 2025 to October 2026 buyers sent 31 enquiry forms through it, including about 1 estimated for August 2026: 22 from Google Ads, 6 from organic search, 2 from other sources and the August estimate from organic or other visits. The first arrived on 26 May 2025, 12 days after the ads started, and 25 came in May–December 2025 while the first campaign ran.
| Month | Paid Search (Google Ads) | Organic search | Other | Total |
|---|---|---|---|---|
| May 2025 | 1 | 0 | 0 | 1 |
| June 2025 | 0 | 0 | 0 | 0 |
| July 2025 | 3 | 1 | 0 | 4 |
| August 2025 | 7 | 1 | 0 | 8 |
| September 2025 | 2 | 0 | 0 | 2 |
| October 2025 | 5 | 0 | 1 | 6 |
| November 2025 | 1 | 0 | 0 | 1 |
| December 2025 | 3 | 0 | 0 | 3 |
| January 2026 | 0 | 0 | 0 | 0 |
| February 2026 | 0 | 0 | 0 | 0 |
| March 2026 | 0 | 0 | 0 | 0 |
| April 2026 | 0 | 0 | 1 | 1 |
| May 2026 | 0 | 1 | 0 | 1 |
| June 2026 | 0 | 1 | 0 | 1 |
| July 2026 | 0 | 1 | 0 | 1 |
| August 2026 | 0 | 0 recorded | 0 recorded | ≈1 (estimated) |
| September 2026 | 0 | 1 | 0 | 1 |
| October 2026 | 0 | 0 | 0 | 0 |
| May–December 2025 | 22 | 2 | 1 | 25 |
| January–October 2026 | 0 | 4 | 1 | ≈6 (5 recorded + about 1 estimated for August 2026) |
| May 2025 – October 2026 | 22 | 6 | 2 | ≈31 (30 recorded + about 1 estimated for August 2026) |
Source: recorded by Google Analytics, views of E-Shine's thank-you page by channel, 1 May 2025 to 31 October 2026; visits that started on the thank-you page and the 13 May 2025 tracking test are left out.
August 2026 is estimated: the thank-you page recorded no enquiry forms from 3 to 31 August, so we applied the share of this page's form starts that ended in an enquiry form in the other complete months (30 of 38, 79%) to August's 1 form start, giving about 1 enquiry form from organic or other visits (no ads ran), shown in the Total column only.
The numbers behind this chart
| Month | Google Ads visits | Organic search | Other visits |
|---|---|---|---|
| May 2025 | 1 | 0 | 0 |
| Jun 2025 | 0 | 0 | 0 |
| Jul 2025 | 3 | 1 | 0 |
| Aug 2025 | 7 | 1 | 0 |
| Sep 2025 | 2 | 0 | 0 |
| Oct 2025 | 5 | 0 | 1 |
| Nov 2025 | 1 | 0 | 0 |
| Dec 2025 | 3 | 0 | 0 |
| Jan 2026 | 0 | 0 | 0 |
| Feb 2026 | 0 | 0 | 0 |
| Mar 2026 | 0 | 0 | 0 |
| Apr 2026 | 0 | 0 | 1 |
| May 2026 | 0 | 1 | 0 |
| Jun 2026 | 0 | 1 | 0 |
| Jul 2026 | 0 | 1 | 0 |
| Aug 2026 | 0 | 0 | 0 |
| Sep 2026 | 0 | 1 | 0 |
| Oct 2026 | 0 | 0 | 0 |
The first campaign spent ₹31,879 on 1,084 clicks, about ₹29 a click, for 22 enquiry forms from Google Ads: about ₹1,449 each. The cost per enquiry form fell as the campaign ran, from about ₹3,610 in May–July 2025 (₹14,440 ÷ 4) to about ₹969 in August–December 2025 (₹17,439 ÷ 18). Google's own count for the campaign was 86 conversions, including 60 lead forms filled in inside the ad.
| Month | Campaign | Spend | Clicks | Conversions reported by Google: lead form inside the ad | Conversions reported by Google: website thank-you page | Enquiry forms from Paid Search (Google Analytics) |
|---|---|---|---|---|---|---|
| May 2025 | First campaign | ₹3,309 | 90 | 19 | 1 | 1 |
| June 2025 | First campaign | ₹6,054 | 179 | 37 | 0 | 0 |
| July 2025 | First campaign | ₹5,078 | 190 | 4 | 4 | 3 |
| August 2025 | First campaign | ₹5,023 | 200 | 0 | 8 | 7 |
| September 2025 | First campaign | ₹4,973 | 186 | 0 | 2 | 2 |
| October 2025 | First campaign | ₹4,140 | 146 | 0 | 7 | 5 |
| November 2025 | First campaign | ₹2,006 | 57 | 0 | 1 | 1 |
| December 2025 | First campaign | ₹1,299 | 36 | 0 | 3 | 3 |
| March 2026 | Second campaign | ₹1,342 | 20 | 0 | 0 | 0 |
| April 2026 | Second campaign | ₹4,585 | 118 | 0 | 0 | 0 |
| May–December 2025 | First campaign | ₹31,879 | 1,084 | 60 | 26 | 22 (about ₹1,449 each) |
| 25 March – 15 April 2026 | Second campaign | ₹5,927 | 138 | 0 | 0 | 0 |
Source: spend, clicks and conversions from Google Ads, as reported by Google; enquiry forms recorded by Google Analytics. Cost per enquiry form = spend ÷ Paid Search enquiry forms for the same months.
The numbers behind this chart
| Month | Conversions reported by Google | Enquiry forms recorded from Google Ads visits |
|---|---|---|
| May 2025 | 20 | 1 |
| Jun 2025 | 37 | 0 |
| Jul 2025 | 8 | 3 |
| Aug 2025 | 8 | 7 |
| Sep 2025 | 2 | 2 |
| Oct 2025 | 7 | 5 |
| Nov 2025 | 1 | 1 |
| Dec 2025 | 3 | 3 |
In Google's organic results, E-Shine's pages earned 23,654 impressions and 438 clicks from July 2025 to October 2026. Comparing the same four months a year apart, the average position moved from 19.9 to 10.0, from the second page of results to the foot of the first, while clicks rose from 81 to 94 and impressions from 5,335 to 6,028. April–July 2026 brought 219 clicks.
| Month | Clicks | Impressions | Average position |
|---|---|---|---|
| July 2025 | 26 | 1,995 | 22.4 |
| August 2025 | 13 | 1,662 | 21.9 |
| September 2025 | 23 | 1,115 | 17.0 |
| October 2025 | 19 | 563 | 11.1 |
| November 2025 | 9 | 777 | 9.0 |
| December 2025 | 12 | 1,287 | 10.7 |
| January 2026 | 18 | 1,796 | 9.5 |
| February 2026 | 19 | 1,129 | 11.5 |
| March 2026 | 34 | 1,349 | 9.6 |
| April 2026 | 54 | 1,550 | 9.8 |
| May 2026 | 64 | 2,153 | 8.8 |
| June 2026 | 53 | 2,250 | 8.4 |
| July 2026 | 48 | 2,339 | 8.3 |
| August 2026 | 20 | 1,656 | 10.1 |
| September 2026 | 18 | 1,261 | 11.6 |
| October 2026 | 8 | 772 | 12.3 |
| July–October 2025 | 81 | 5,335 | 19.9 |
| July–October 2026 | 94 | 6,028 | 10.0 |
| July 2025 – October 2026 | 438 | 23,654 |
Source: Google Search Console, E-Shine's landing page and its sub-pages, web search, 1 July 2025 to 31 October 2026 (impression-weighted average position; the last row adds up the monthly figures).
Buyers used the page's other buttons too. From March 2025 to October 2026 Google Analytics recorded 93 WhatsApp clicks and 182 catalogue downloads alongside the 31 enquiry forms (including about 1 estimated for August 2026); call-button clicks were not tracked. Organic visitors made 30 WhatsApp clicks and 39 catalogue downloads in January–October 2026, against 4 and 21 in May–December 2025.
| Period and channel | WhatsApp clicks | Catalogue downloads | Enquiry-form starts |
|---|---|---|---|
| March–April 2025: organic search | 1 | 0 | 1 |
| May–December 2025: Paid Search | 43 | 88 | 24 |
| May–December 2025: organic search | 4 | 21 | 2 |
| May–December 2025: other | 4 | 10 | 4 |
| January–October 2026: Paid Search | 8 | 13 | 3 |
| January–October 2026: organic search | 30 | 39 | 5 |
| January–October 2026: other | 3 | 11 | 1 |
| March 2025 – October 2026: all channels | 93 | 182 | 40 |
Source: recorded by Google Analytics, "click to chat"/"click_to_chat", "file_download" (catalogue PDF) and "form_start" events on E-Shine's pages, March 2025 to October 2026.
The page ranks for buyer searches for a manufacturer, not for E-Shine's name. For "door handle manufacturers" its average position moved from 9.7 to 6.7 and clicks from 1 to 6; for "handle manufacturer" it moved from 14.0 to 5.6.
| Search | Impressions, July–October 2025 | Average position, July–October 2025 | Impressions, July–October 2026 | Average position, July–October 2026 | Clicks, 2025 → 2026 |
|---|---|---|---|---|---|
| door handle manufacturers | 160 | 9.7 | 175 | 6.7 | 1 → 6 |
| door handle manufacturer | 98 | 9.1 | 330 | 17.8 | 1 → 7 |
| door handle manufacturers in india | 115 | 6.1 | 109 | 5.9 | 3 → 2 |
| handle manufacturer | 145 | 14.0 | 107 | 5.6 | 1 → 1 |
| handle manufacturer in india | 59 | 5.1 | 29 | 3.8 | 3 → 1 |
Source: Google Search Console, searches for E-Shine's main landing page, July–October 2025 and July–October 2026; Google hides rare searches, so these rows cover part of the page's clicks.
The numbers behind this chart
| Month | Average position |
|---|---|
| Jul 2025 | 22.4 |
| Aug 2025 | 21.9 |
| Sep 2025 | 17 |
| Oct 2025 | 11.1 |
| Nov 2025 | 9 |
| Dec 2025 | 10.7 |
| Jan 2026 | 9.5 |
| Feb 2026 | 11.5 |
| Mar 2026 | 9.6 |
| Apr 2026 | 9.8 |
| May 2026 | 8.8 |
| Jun 2026 | 8.4 |
| Jul 2026 | 8.3 |
| Aug 2026 | 10.1 |
| Sep 2026 | 11.6 |
| Oct 2026 | 12.3 |
E-Shine's Google Business Profile, which we manage and which links to this page, recorded 48 calls, 766 direction requests and 107 website clicks from May 2025 to October 2026, from 4,147 profile views. Comparing June–October a year apart, profile views rose from 1,013 to 1,531 (51% more), while calls (12 → 13), website clicks (27 → 33) and direction requests (194 → 201) held about level.
| Month | Profile views | Calls | Direction requests | Website clicks |
|---|---|---|---|---|
| May 2025 (from 8 May) | 99 | 2 | 37 | 8 |
| June 2025 | 207 | 2 | 40 | 3 |
| July 2025 | 180 | 2 | 32 | 6 |
| August 2025 | 180 | 3 | 61 | 3 |
| September 2025 | 200 | 3 | 27 | 7 |
| October 2025 | 246 | 2 | 34 | 8 |
| November 2025 | 248 | 3 | 33 | 5 |
| December 2025 | 252 | 2 | 88 | 3 |
| January 2026 | 215 | 3 | 59 | 5 |
| February 2026 | 179 | 4 | 35 | 6 |
| March 2026 | 190 | 1 | 48 | 5 |
| April 2026 | 219 | 5 | 29 | 8 |
| May 2026 | 201 | 3 | 42 | 7 |
| June 2026 | 253 | 2 | 39 | 8 |
| July 2026 | 505 | 4 | 50 | 10 |
| August 2026 | 403 | 3 | 35 | 7 |
| September 2026 | 225 | 3 | 38 | 4 |
| October 2026 | 145 | 1 | 39 | 4 |
| June–October 2025 | 1,013 | 12 | 194 | 27 |
| June–October 2026 | 1,531 | 13 | 201 | 33 |
| May 2025 – October 2026 | 4,147 | 48 | 766 | 107 |
Source: Google Business Profile performance, daily figures added up by month, 8 May 2025 (the first day with data) to 31 October 2026; profile views are Google's profile impressions on Search and Maps, calls are call-button taps, and the total rows add up the monthly figures. No ad carried a call button; the short March–April 2026 campaign recorded 1 local action in Google Ads, so April 2026 may include an action from an ad.
The numbers behind this chart
| Measure | June–October 2025 | June–October 2026 | Change |
|---|---|---|---|
| Call-button taps | 12 | 13 | +8% |
| Direction requests | 194 | 201 | +4% |
| Website clicks | 27 | 33 | +22% |
What else changed, and what didn't work
- Enquiries slowed when the ads stopped. The page had 6 enquiry forms in January–October 2026, including about 1 estimated for August 2026. A second campaign (25 March – 15 April 2026, ₹5,927, 138 clicks) brought none and was stopped.
- August 2026 is estimated. August's enquiry forms are estimated from form starts because the thank-you page did not record them from 3 to 31 August 2026.
- In-ad lead forms are not counted. Google also recorded 60 lead forms filled in inside the ad in May–July 2025. They never reach the page, so they are not in the figures above.
- Organic clicks have fallen since August 2026. Clicks went from 48 in July 2026 to 8 in October 2026 and the average position from 8.3 to 12.3. The fire door handles page (804 impressions to 2 January 2026) was removed.
- Business Profile actions held level. Profile views rose 51% in June–October 2026 against the same months of 2025, but calls, website clicks and direction requests barely moved, and October 2026 had the fewest profile views (145) since May 2025.
Figures checked on 10 November 2026. November 2026 is left out because it is not complete.
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