75 buyer actions in 7 weeks.
From 25 March to 16 May 2026, the new landing page and seven-week Google Ads campaign that Zero Dimensions built and ran for Arsaa Jewels brought in 75 buyer actions: 57 WhatsApp clicks and 18 enquiry forms, at ₹624 per enquiry form (buyer actions recorded by Google Analytics, spend as reported by Google).
- Client
- Arsaa Jewels
- Industry
- Manufacturing
- Services
- Performance marketing
- Result
- 75 buyer actions in 7 weeks: 57 WhatsApp clicks and 18 enquiry forms, at ₹624 per enquiry form (25 Mar–16 May 2026)
From 25 March to 16 May 2026, the new landing page and seven-week Google Ads campaign that Zero Dimensions built and ran for Arsaa Jewels brought in 75 buyer actions: 57 WhatsApp clicks and 18 enquiry forms, at ₹624 per enquiry form (buyer actions recorded by Google Analytics, spend as reported by Google).
The challenge
Arsaa Jewels makes lab-grown diamonds and diamond jewellery: loose CVD and HPHT stones, finished jewellery and custom manufacturing for wholesalers, exporters and jewellery brands. The work started in March 2026 with a brand-new landing page, so there was no history to build on. The brief was to reach trade buyers quickly and turn their searches into enquiries on ₹300 a day.
- Trade buyers and shoppers search with the same words. A wholesaler and a couple choosing an engagement ring can both type "lab grown diamonds". Only the wholesaler is a buyer for a manufacturer.
- A new page has no search history. It could not rank for "lab grown diamond manufacturers" in its first weeks, so paid search had to bring the first buyers.
What we did
Built a dedicated landing page for Arsaa Jewels
We launched the page in March 2026. It sets out Arsaa Jewels' product range, the buyers it supplies and how lab-grown diamonds are graded, and answers ten common buyer questions.
Added an enquiry form, WhatsApp and call buttons
Buyers can send an enquiry (name, email, mobile number, company and requirement), start a WhatsApp chat or call straight from the page.
Tracked every enquiry form and WhatsApp click
Each form leads to a thank-you page whose tag records the enquiry in Google Analytics and passes it to Google Ads as a lead, so the campaign bid for enquiries rather than clicks. WhatsApp clicks and form starts are recorded too.
Ran a Google Ads Search campaign for trade buyers
We started the campaign on 31 March 2026 with manufacturer, supplier and wholesale keywords such as "lab grown diamond manufacturers in india", "wholesale lab grown diamonds", "cvd lab grown diamond manufacturers" and "lab grown diamond manufacturers in surat". Maximise conversions bidding ran on ₹300 a day. From 31 March to 16 May 2026 the ads had 3,164 impressions and 404 clicks at an average of ₹27.81 per click (as reported by Google).
Results
Google Analytics recorded 75 buyer actions on the Arsaa Jewels page from 25 March to 16 May 2026: 57 WhatsApp clicks (54 of them in visits from Google Ads) and 18 enquiry forms (all from Google Ads visits, 6 in April and 12 in May). The first enquiry form arrived on 2 April 2026, two days after the ads went live.
The campaign cost ₹11,234 in total, or ₹624 per enquiry form: about one enquiry form for every 22 ad clicks. The cost per form fell from ₹1,100 in April to ₹384 in May as the campaign settled. Google Ads itself reported 11 conversions at ₹1,021 each, because its tag did not fire on the new thank-you page that buyers reached from 11 May.
| Month | Buyer actions (WhatsApp clicks + enquiry forms, GA4) | WhatsApp clicks (GA4) | Enquiry forms from Google Ads visits (GA4) | Enquiry forms from other visits (GA4) | Google Ads spend | Cost per enquiry form | Google Ads clicks | Conversions reported by Google | Page views (all visits) |
|---|---|---|---|---|---|---|---|---|---|
| March 2026 | 1 | 1 | 0 | 0 | ₹24 | – | 1 | 0 | 22 |
| April 2026 | 37 | 31 | 6 | 0 | ₹6,600 | ₹1,100 | 253 | 6 | 331 |
| May 2026 | 37 | 25 | 12 | 0 | ₹4,610 | ₹384 | 150 | 5 | 217 |
| June 2026 | 0 | 0 | 0 | 0 | ₹0 | – | 0 | 0 | 4 |
| July 2026 | 0 | 0 | 0 | 0 | ₹0 | – | 0 | 0 | 16 |
| August 2026 | 0 | 0 | 0 | 0 | ₹0 | – | 0 | 0 | 11 |
| September 2026 | 0 | 0 | 0 | 0 | ₹0 | – | 0 | 0 | 7 |
| October 2026 | 0 | 0 | 0 | 0 | ₹0 | – | 0 | 0 | 5 |
| March–May 2026 | 75 | 57 | 18 | 0 | ₹11,234 | ₹624 | 404 | 11 | 570 |
Sources: WhatsApp clicks, enquiry forms and page views recorded by Google Analytics (the "click to chat" event, and views of the thank-you pages /thank-you-arsaa-jewels/ and /thank-you-lab-grown-diamond/); spend, clicks and conversions from Google Ads, as reported by Google (the campaign ran 31 March–16 May 2026). Buyer actions add WhatsApp clicks and enquiry forms; the March click was on 25 March. Cost per enquiry form is spend ÷ enquiry forms. Two views in a visit that began on a thank-you page, and two team-test views in September, are left out.
The numbers behind this chart
| Month | Enquiry forms (Google Ads visits) |
|---|---|
| Mar 2026 | 0 |
| Apr 2026 | 6 |
| May 2026 | 12 |
The numbers behind this chart
| Month | Google Ads spend |
|---|---|
| Mar 2026 | ₹24 |
| Apr 2026 | ₹6,600 |
| May 2026 | ₹4,610 |
The page also gained Google visibility without any SEO work in scope. Its impressions rose from 84 in March to 1,557 in August 2026, when its average position was 6.5.
| Month | Search Console impressions | Average position | Search Console clicks | Organic Search page views (GA4) |
|---|---|---|---|---|
| March 2026 | 84 | 18.8 | 6 | 8 |
| April 2026 | 39 | 5.1 | 4 | 14 |
| May 2026 | 26 | 13.8 | 4 | 17 |
| June 2026 | 35 | 21.5 | 0 | 1 |
| July 2026 | 594 | 10.3 | 7 | 7 |
| August 2026 | 1,557 | 6.5 | 6 | 5 |
| September 2026 | 346 | 20.6 | 1 | 3 |
| October 2026 | 215 | 23.2 | 3 | 5 |
| March–October 2026 | 2,896 | 10.8 | 31 | 60 |
Sources: Google Search Console, the Arsaa Jewels landing page (impressions, impression-weighted average position, clicks); Organic Search page views recorded by Google Analytics.
The numbers behind this chart
| Month | Organic impressions |
|---|---|
| Mar 2026 | 84 |
| Apr 2026 | 39 |
| May 2026 | 26 |
| Jun 2026 | 35 |
| Jul 2026 | 594 |
| Aug 2026 | 1,557 |
| Sep 2026 | 346 |
| Oct 2026 | 215 |
What else changed, and what didn't work
- The ads drove the results, and the campaign ended on 16 May 2026. The page was new, so the baseline is zero. Google Analytics recorded no enquiry forms or WhatsApp clicks from June to October 2026.
- Google undercounted the enquiries. The form's thank-you page changed on 11 May 2026 and the Google Ads tag did not follow it. That is why Google reports 11 conversions and Google Analytics 18.
- Broad keywords took much of the budget. "lab grown diamonds" took ₹4,231 (38% of spend) for 3 of Google's 11 conversions. Narrower manufacturer searches brought 5 for ₹714. About ₹908 went on clicks from outside India.
- Call clicks weren't tracked, and organic search brought few visits. Phone enquiries can't be counted, and the page had 31 Search Console clicks from March to October 2026.
Figures checked on 10 November 2026. The Google Ads campaign ran from 31 March to 16 May 2026, so its figures will not change.
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