269 buyer actions in 8 months from a new page.

Results

From launch on 17 March to 31 October 2026, the page brought 269 buyer actions: 47 enquiry forms from Google Ads visitors (including about 6 estimated for August 2026), 123 catalogue downloads and 99 WhatsApp clicks. Since call tracking began in September 2026 there have also been 7 call-button clicks. The first enquiry form from a buyer outside Ahmedabad arrived on 25 March 2026, 8 days after launch. The first from Google Ads arrived on 12 April 2026, 6 days after the campaign started. September 2026 brought 60 buyer actions.

August 2026's enquiry forms are estimated because the thank-you page did not record them from 3 to 31 August: August's 8 form starts × 76%, the share of form starts that ended in an enquiry form in the other months (45 of 59, all channels, including 29–30 September).

Recorded by Google Analytics on the landing page and its thank-you page, checked on 9 November 2026. Enquiry forms are thank-you page views from Google Ads visits. Google Analytics recorded 4 more from organic search and other visits, which are not in this column. WhatsApp clicks are the "click to chat" event up to July and WhatsApp link clicks from August, when the event was renamed. September leaves out 132 WhatsApp clicks and 10 form starts recorded on 29–30 September 2026. Catalogue downloads count the page's own catalogue PDF. "Buyer actions" adds up the first three columns.

Google Business Profile

In June–October 2026, against the same months of 2025, the Google Business Profile we manage brought 99 calls instead of 58 (+71%), 497 direction requests instead of 415 (+20%) and 303 website clicks instead of 242 (+25%), and was viewed 9,118 times instead of 2,945 (+210%). From May to October 2026 the profile brought 112 calls, 601 direction requests and 362 website clicks, from 10,579 profile views. Profile views have stayed above 1,400 every month since April 2026, against 367 to 876 a month from June 2025 to March 2026. In May–October 2026 Google showed the profile for searches such as "autoclave machine", "sterilizer machine" and "autoclave manufacturers in ahmedabad".

Google Business Profile, daily performance figures added up by month, checked on 10 November 2026. Calls are taps on the listing's call button; profile views are Google's profile impressions on Search and Maps. Google's saved data begins on 8 May 2025, so the year-on-year comparison uses June–October. The 2026 figures can include actions from Google Ads, as the campaign showed the listing's location as an asset (Google Ads recorded 3 local actions in April 2026).

Google Search

The page appeared in Google in its first two weeks and has drawn between 51 and 70 clicks every month since. From 17 March to 31 October 2026 it won 419 clicks from 27,472 impressions, at an average position of 6.8. For buyer searches its average positions were 1.3 for "autoclave manufacturers in ahmedabad", 2.0 for "autoclave machine manufacturers in india", 2.2 for "autoclave manufacturers" and 3.2 for "sterilization machine". That last search alone showed the page 2,861 times.

Google Search Console, the landing page and its sub-pages, checked on 9 November 2026. Average position is weighted by impressions. Organic page views are recorded by Google Analytics.

Google Search Console, by search, 1 March to 31 October 2026 (page live from 17 March), checked on 10 November 2026. Average position is weighted by impressions. Google hides rare searches, so the searches shown add up to 196 of the page's 419 clicks.

Enquiry forms and cost per enquiry from Google Ads

Google Ads spent ₹61,456 from April to October 2026. That is about ₹1,308 for each of the 47 enquiry forms from ad visitors, including about 6 estimated for August 2026. Of the 41 recorded forms, counting each visitor once a day gives 33, which closely matches Google's own count of 32 conversions at ₹1,920 each. In every month after April, the cost per form was between ₹912 and ₹1,776, with August's estimated at about ₹1,470.

August 2026's ≈6 form submissions are estimated as its 8 form starts × 76%, the share of form starts that ended in an enquiry form in the other months (enquiries per ad click in the other months would give about 9).

Google Ads: spend, clicks and conversions as reported by Google for the Google Ads campaign we run for Steri Techno Fab; primary conversions by click date, from the form tag on the thank-you page. Form submissions are thank-you page views recorded by Google Analytics, by channel, leaving out 4 views in visits that began on the thank-you page. "Other" in October is one visit from ChatGPT. March 2026 had no ads and 2 form submissions, 1 organic and 1 direct. Checked on 9 November 2026.