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Direction requests 315 → 1,449.

Zero Dimensions manages the Google Business Profile of NMIMS Ahmedabad. From June to October 2026 the profile recorded 1,449 direction requests, against 315 in the same months of 2025, a rise of 360% (source: Google Business Profile).

Client
NMIMS Ahmedabad
Industry
Education and non-profit
Services
Local SEO
Result
Direction requests 315 → 1,449 (4.6×) and profile views 18,022 → 39,006 (+116%) (Jun–Oct 2025 vs 2026)

Zero Dimensions manages the Google Business Profile of NMIMS Ahmedabad. From June to October 2026 the profile recorded 1,449 direction requests, against 315 in the same months of 2025, up 360% (source: Google Business Profile).

The challenge

NMIMS Ahmedabad is the Ahmedabad campus of NMIMS. Students and parents who find it on Google mostly look up the campus, ask for directions, open the website or call the admissions office. From June to October 2025 the profile was seen 18,022 times. Those views turned into only 315 direction requests, 110 calls and 98 website clicks (Google Business Profile).

Interest also dropped off quickly after the admission season. Calls from the profile fell from 60 in June 2025 to 5 in September 2025. Views on Google Maps were low, at 1,315 for the five months, against 16,707 on Google Search.

What we did

Managed the campus's Business Profile through two admission seasons

We have run the campus's Google Business Profile since at least May 2025. Google's data for it begins on 8 May 2025, so that is the furthest back we can show. The listing appears on Google under the institute's own name: "NMIMS (Narsee Monjee Institute For Management Studies)".

Linked the profile to the campus website

The profile's website link sends people to the campus website. The first website click was recorded on 4 June 2025, and none were recorded in May. From June 2025 to October 2026 the link was clicked 815 times (Google Business Profile).

Tracked the profile month by month

Every month we track the profile's calls, direction requests, website clicks, views and the search terms that showed it. That shows when admission-season interest starts and how much of it comes from people searching for NMIMS by name.

Results

4.6 times as many direction requests

From June to October 2026 the profile recorded 1,449 direction requests, against 315 in the same months of 2025: 1,134 more, up 360%. Each month from June to October 2026 beat the same month a year earlier. Direction requests stayed high after the admission season too: 658 in August–October 2026, against 192 in August–October 2025.

Website clicks rose from 98 to 324 (up 231%), and calls from 110 to 310 (up 182%), over the same months.

Calls, direction requests and website clicks from the NMIMS Ahmedabad Business Profile, by month, May 2025 to October 2026
MonthCallsDirection requestsWebsite clicks
May 2025 (from 8 May)56850
Jun 2025606521
Jul 2025265826
Aug 2025125614
Sep 202554317
Oct 202579320
Nov 2025139728
Dec 20251111338
Jan 20261914644
Feb 20261214129
Mar 20265621468
Apr 20267020189
May 202611824797
Jun 202617034277
Jul 202690449108
Aug 20261525656
Sep 20261620139
Oct 20261920144
June–October 202511031598
June–October 20263101,449324
Change+200 (+182%)+1,134 (+360%)+226 (+231%)
May 2025–October 20267753,008815

Source: Google Business Profile (call-button taps, direction requests and website clicks, added up by month), read on 10 November 2026. May 2025 is incomplete because Google's data starts on 8 May 2025. The figures include actions from a Google Ads call campaign that ran from 30 April 2026.

Direction requestsCalls0200400600Jun 2025OctDecFebAprJunOct 2026Call ads from 30 Apr20119Jun 2025: Direction requests 65; Calls 60Jul 2025: Direction requests 58; Calls 26Aug 2025: Direction requests 56; Calls 12Sep 2025: Direction requests 43; Calls 5Oct 2025: Direction requests 93; Calls 7Nov 2025: Direction requests 97; Calls 13Dec 2025: Direction requests 113; Calls 11Jan 2026: Direction requests 146; Calls 19Feb 2026: Direction requests 141; Calls 12Mar 2026: Direction requests 214; Calls 56Apr 2026: Direction requests 201; Calls 70May 2026: Direction requests 247; Calls 118Jun 2026: Direction requests 342; Calls 170Jul 2026: Direction requests 449; Calls 90Aug 2026: Direction requests 256; Calls 15Sep 2026: Direction requests 201; Calls 16Oct 2026: Direction requests 201; Calls 19Direction requestsCalls0200400600Jun 2025FebOct 2026Call ads from 30 Apr20119
Direction requests and calls from the NMIMS Ahmedabad Business Profile by month, June 2025 to October 2026, including actions from a Google Ads call campaign that ran from 30 April 2026; June–October totals went from 315 to 1,449 direction requests and from 110 to 310 calls. Source: Google Business Profile, as reported by Google; data pulled on 10 November 2026.
The numbers behind this chart
MonthDirection requestsCalls
Jun 20256560
Jul 20255826
Aug 20255612
Sep 2025435
Oct 2025937
Nov 20259713
Dec 202511311
Jan 202614619
Feb 202614112
Mar 202621456
Apr 202620170
May 2026247118
Jun 2026342170
Jul 202644990
Aug 202625615
Sep 202620116
Oct 202620119

Seen 2.2 times as often, with Maps views more than tripled

The profile was seen 39,006 times from June to October 2026, up 116% from 18,022 a year earlier. Views on Google Maps went from 1,315 to 4,149 (up 216%) and views on Google Search from 16,707 to 34,857 (up 109%). Each month from June to October 2026 beat the same month of 2025, with 8,859 views in July 2026 against 2,311 in July 2025.

Views of the NMIMS Ahmedabad Business Profile on Google Search and Maps, by month, May 2025 to October 2026
MonthGoogle SearchGoogle MapsAll views
May 2025 (from 8 May)4,4812374,718
Jun 20254,3392454,584
Jul 20251,9993122,311
Aug 20253,2822313,513
Sep 20252,9302643,194
Oct 20254,1572634,420
Nov 20254,3423494,691
Dec 20254,4943734,867
Jan 20264,9025725,474
Feb 20263,8365894,425
Mar 20265,5537066,259
Apr 20266,1717166,887
May 20265,8779186,795
Jun 20266,6881,0757,763
Jul 20267,5961,2638,859
Aug 20267,5627288,290
Sep 20266,1905766,766
Oct 20266,8215077,328
June–October 202516,7071,31518,022
June–October 202634,8574,14939,006
Change+18,150 (+109%)+2,834 (+216%)+20,984 (+116%)

Source: Google Business Profile (profile views on Search and Maps, desktop and mobile, added up by month), read on 10 November 2026. May 2025 is incomplete because Google's data starts on 8 May 2025.

Jun–Oct 2026Jun–Oct 2025Profile viewsProfile views: 39,006 (+116%)39,006 (+116%)Profile views: 18,02218,022Website clicksWebsite clicks: 324 (+231%)324 (+231%)Website clicks: 9898Jun–Oct 2026Jun–Oct 2025Profile viewsProfile views: 39,006 (+116%)39,006 (+116%)Profile views: 18,02218,022Website clicksWebsite clicks: 324 (+231%)324 (+231%)Website clicks: 9898
Profile views on Google Search and Maps and website clicks for the NMIMS Ahmedabad Business Profile, June–October 2025 against June–October 2026: views 18,022 and 39,006, website clicks 98 and 324. Source: Google Business Profile, as reported by Google; data pulled on 10 November 2026.
The numbers behind this chart
MeasureJun–Oct 2025Jun–Oct 2026Change
Profile views18,02239,006+116%
Website clicks98324+231%

More than twice as many searches naming NMIMS

Searches for NMIMS by name, including common misspellings, that showed the profile rose from at least 11,441 in June–October 2025 to at least 25,989 in June–October 2026, up 127%. Searches that don't name the institute, such as "mba college in ahmedabad", went from 21 to 110 counted searches.

Searches that showed the NMIMS Ahmedabad Business Profile, June–October 2025 and June–October 2026
Type of searchJune–October 2025 (at least)June–October 2026 (at least)
Searches naming NMIMS (including misspellings)11,44125,989
Generic searches (for example "mba college in ahmedabad")21110
All counted searches11,46226,099

Source: Google Business Profile (search terms), read on 10 November 2026. Google hides search terms used by fewer than 15 people in a month, so these are lower bounds. Search terms that contained personal details are left out.

Search termJune–October 2025June–October 2026
nmims ahmedabad5,59411,869+
nmims2,953+5,125+
nmims ahmedabad campus211+1,865
nmims (narsee monjee institute for management studies), gulbai tekra road, vasundhra colony, gulbai tekra, ahmedabad, gujarat210+1,236
narsee monjee ahmedabad411689
nmims ahmedabad fees218+472+
nmims university203359
nmims university ahmedabad51+338
nmis120290
nmims (narsee monjeenot listed285
The ten search terms that showed the NMIMS Ahmedabad profile most often in June–October 2026, with the same months of 2025; all ten name the institute, one misspelt ('nmis') and two as Google's listing name and address. These are Google's monthly search-term counts added up over the five months; '+' means at least, because Google reports some months only as under 15. Source: Google Business Profile, as reported by Google; data pulled on 10 November 2026.

What else changed, and what didn't work

  • Google Ads ran alongside. From 30 April 2026 a Google Ads call campaign pointed at the profile and spent ₹38,791 to October 2026, so the figures include actions from ads.
  • Calls follow the admission season. Calls rose in March and April 2026 (56 and 70), before the ads started, and peaked at 170 in June 2026. They fell back to 15–19 a month in August–October 2026, still above the 5–12 a month of August–October 2025 (Google Business Profile).
  • Generic searches are still small. About 110 counted searches that don't name NMIMS showed the profile in June–October 2026. Almost all discovery comes from people who already know the institute's name.
  • Incomplete first month. Google's data starts on 8 May 2025, so May 2025 is left out of the comparison. The profile's messaging and booking buttons show no activity.

Figures checked on 10 November 2026.

01 · MORE WORK

More work

  1. SEO · Local SEO

    Aditya Hospital, Rewari

    Direction requests up 57%

    Direction requests up 57%: 4,029 → 6,343 (Jun–Oct 2025 vs 2026); Maps profile views 6,256 → 13,592

  2. Performance marketing

    Aditya Hospital, Rewari

    1,557 phone taps and calls credited to Google Ads and 1,709 clicks on the online appointment link

    1,557 phone taps and calls credited to Google Ads and 1,709 clicks on the online appointment link (Feb–Oct 2026)

  3. Performance marketing

    Arsaa Jewels

    75 buyer actions in 7 weeks

    75 buyer actions in 7 weeks: 57 WhatsApp clicks and 18 enquiry forms, at ₹624 per enquiry form (25 Mar–16 May 2026)

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