Direction requests up 57%.
Zero Dimensions built Aditya Hospital's new website and runs its SEO, Google Business Profile and Google Ads; from June to October 2026 the hospital's Business Profile recorded 6,343 direction requests, up 57% from 4,029 in the same months of 2025 (Google Business Profile).
- Client
- Aditya Hospital, Rewari
- Industry
- Healthcare and pharma
- Services
- SEO, Local SEO
- Result
- Direction requests up 57%: 4,029 → 6,343 (Jun–Oct 2025 vs 2026); Maps profile views 6,256 → 13,592
Zero Dimensions built Aditya Hospital's new website and runs its SEO, Google Business Profile and Google Ads; from June to October 2026 the hospital's Business Profile recorded 6,343 direction requests, up 57% from 4,029 in the same months of 2025 (Google Business Profile).
The challenge
Aditya Hospital is a 64-bed multi-speciality hospital in Rewari, Haryana, with a 24×7 emergency service and departments including neurosurgery and spine, orthopaedics, cardiology, general and laparoscopic surgery, urology and radiology.
Its old website had not been updated since at least 2024. The new site would launch on a new domain with no search history, into local results crowded with directories, doctors' own sites and map listings.
Patients book by phone or online, so the hospital measures its marketing in calls. We also track requests for directions on Google, because a request for directions means someone plans to visit.
What we did
- Built a new website around calls and appointments. We designed and built it on WordPress and Elementor from November 2025 and launched it on rewariadityahospital.com on 12 January 2026: a page for each department, a doctors page with nine doctor cards, a facilities page, a TPA and insurance page with 40 insurer and panel logos, and a patient FAQ. Every page carries an Emergency Contact link, an online appointment link and a Call Us button.
- Published 17 pages for what patients search. Between 24 February and 16 October 2026 we added 12 articles, mostly patient guides (on when spine surgery is recommended, CT scan vs MRI vs X-ray, and knee replacement vs knee preservation, for example), three treatment pages (urology, knee replacement and arthroscopy) and two doctor pages (neurosurgery and spine, and orthopaedics).
- Planned each page from the search results. From July 2026, every new page started from a study of the Google results for its topic. We wrote its title and description, linked it into the rest of the site, and added article and FAQ structured data to the guides and the neurosurgery doctor page.
- Set medical-content rules. From August 2026, new pages leave out consultation fees and government-scheme claims until the hospital confirms them.
- Kept the Google Business Profile active. We linked the profile to the new site, published nine posts in each month we reported on (July and September 2026), kept the hospital's name, address and phone number the same on 15 listing sites, and built links to the website.
- Ran Google Ads for Rewari. We started a search campaign on 11 February 2026 with the hospital's location attached, set up call and direction tracking on 30 March 2026, and added a display campaign on 30 September 2026.
- Reported on calls. We report monthly from July 2026, and from September 2026 the reports are built around calls, the result the hospital counts.
Results
2,314 more people asking Google for directions
From June to October 2026 the hospital's Google Business Profile recorded 6,343 direction requests, against 4,029 in the same five months of 2025: 2,314 more, up 57%. Every one of those months was 46% to 63% above the same month a year earlier. The climb began early in 2026, with 747 requests in January, 918 in February and 1,083 in March, and every month since April has been above 1,200.
More people saw the profile too. Over the same five months, profile views on Google Search and Maps rose from 23,836 to 35,970 (up 51%), and views on Google Maps more than doubled, from 6,256 to 13,592 (up 117%). Each figure adds up the monthly numbers in the table below.
More calls from the profile
The profile started recording calls on 28 September 2025, so October is the month we can compare a year apart: 405 calls in October 2025 and 529 in October 2026, 124 more, up 31%. From June to October 2026 the profile took 2,756 calls (the five monthly figures added up), between 529 and 574 every month.
Specialist searches finding the new site
Searches that don't name the hospital or its doctors, such as “neurosurgeon rewari” or “urologist in rewari”, brought the site 121 clicks in July–September 2026, up from 45 in April–June. Google showed the site 21,060 times for these searches, up from 11,340, and its average position on them improved from 12.9 in March 2026 to 7.5 in October. The number of searches where the site averaged position 10 or better rose from 124 in March to 415 in October. Search Console leaves out rare searches, so these counts are lower bounds.
| Month | Direction requests | Calls | Profile views | Website clicks |
|---|---|---|---|---|
| May 2025 (from 2 May) | 675 | none recorded | 4,253 | 108 |
| Jun 2025 | 772 | none recorded | 4,060 | 95 |
| Jul 2025 | 781 | none recorded | 4,079 | 101 |
| Aug 2025 | 928 | none recorded | 5,870 | 98 |
| Sep 2025 | 796 | 51 (from 28 Sep) | 5,378 | 63 |
| Oct 2025 | 752 | 405 | 4,449 | 42 |
| Nov 2025 | 599 | 308 | 3,720 | 55 |
| Dec 2025 | 635 | 382 | 4,506 | 48 |
| Jan 2026 | 747 | 398 | 4,553 | 59 |
| Feb 2026 | 918 | 473 | 5,106 | 72 |
| Mar 2026 | 1,083 | 536 | 5,900 | 59 |
| Apr 2026 | 1,224 | 481 | 6,461 | 77 |
| May 2026 | 1,355 | 529 | 7,156 | 82 |
| Jun 2026 | 1,239 | 542 | 6,780 | 65 |
| Jul 2026 | 1,245 | 556 | 7,425 | 63 |
| Aug 2026 | 1,352 | 555 | 7,463 | 76 |
| Sep 2026 | 1,280 | 574 | 7,425 | 83 |
| Oct 2026 | 1,227 | 529 | 6,877 | 48 |
| Jun–Oct 2025 | 4,029 | not comparable | 23,836 | 399 |
| Jun–Oct 2026 | 6,343 | 2,756 | 35,970 | 335 |
Calls are taps on the profile's call button. The profile recorded no calls before 28 September 2025, and Google has no data for it before 2 May 2025. Profile views count people who saw the profile on Google Search or Maps, once per person per day.
| Month | Organic search visits | Google clicks, all searches | Clicks from searches that don't name the hospital | Times shown for those searches | Average position for those searches | Searches at position 10 or better |
|---|---|---|---|---|---|---|
| Jan 2026 | 142 (live from 12 Jan) | 21* | 1 | 108 | 18.4 | 21 |
| Feb 2026 | 209 | 13* | 1 | 73 | 13.1 | 39 |
| Mar 2026 | 292 | 201 | 6 | 1,671 | 12.9 | 124 |
| Apr 2026 | 313 | 256 | 16 | 3,572 | 11.2 | 207 |
| May 2026 | 333 | 307 | 12 | 3,642 | 9.8 | 207 |
| Jun 2026 | 295 | 290 | 17 | 4,126 | 9.0 | 222 |
| Jul 2026 | 352 | 375 | 39 | 6,198 | 7.8 | 421 |
| Aug 2026 | 331 | 311 | 42 | 7,148 | 7.8 | 471 |
| Sep 2026 | 317 | 303 | 40 | 7,714 | 7.7 | 444 |
| Oct 2026 | 286 | 291 | 25 | 7,020 | 7.5 | 415 |
| Apr–Jun 2026 | 941 | 853 | 45 | 11,340 | – | – |
| Jul–Sep 2026 | 1,000 | 989 | 121 | 21,060 | – | – |
* Search Console under-recorded the new domain in January and February 2026. Organic search visits include clicks on the website link in the Google Business Profile. “Searches that don't name the hospital” excludes any search containing the hospital's name or one of its doctors' names. The position-10 column counts every search, including searches for the hospital's name.
| Month | Ad spend | Ad clicks | Direction requests credited to ads | Profile calls credited to ads |
|---|---|---|---|---|
| Feb 2026 | ₹9,244 | 338 | not tracked | not tracked |
| Mar 2026 | ₹12,949 | 407 | 7 (from 30 Mar) | 1 (from 30 Mar) |
| Apr 2026 | ₹25,353 | 1,801 | 130 | 33 |
| May 2026 | ₹26,666 | 2,775 | 91 | 31 |
| Jun 2026 | ₹21,958 | 2,865 | 14 | 6 |
| Jul 2026 | ₹21,415 | 2,145 | 27 | 23 |
| Aug 2026 | ₹2,485 | 253 | 43 | 15 |
| Sep 2026 | ₹15,201 | 1,410 | 128 | 92 |
| Oct 2026 | ₹11,277 | 2,232 | 77 | 39 |
| Feb–Oct 2026 | ₹1,46,548 | 14,226 | 517 | 240 |
In October 2026, 1,724 of the 2,232 ad clicks came from the new display campaign; the search campaign brought 508.
Direction requests on Aditya Hospital's Google Business Profile by month, June 2025 to October 2026: 4,029 in June–October 2025 against 6,343 in June–October 2026 (+57%). Source: Google Business Profile, as reported by Google; data pulled on 4 November 2026. The numbers behind this chart
Month Direction requests Jun 2025 772 Jul 2025 781 Aug 2025 928 Sep 2025 796 Oct 2025 752 Nov 2025 599 Dec 2025 635 Jan 2026 747 Feb 2026 918 Mar 2026 1,083 Apr 2026 1,224 May 2026 1,355 Jun 2026 1,239 Jul 2026 1,245 Aug 2026 1,352 Sep 2026 1,280 Oct 2026 1,227 Calls (taps on the call button) from the hospital's Google Business Profile in October 2025 and October 2026: 405 against 529 (+31%); the profile recorded no calls before 28 September 2025, so October is the first month that can be compared a year apart. Source: Google Business Profile, as reported by Google; data pulled on 4 November 2026. The numbers behind this chart
Measure October 2025 October 2026 Change Profile calls 405 529 +31% Google clicks from searches that name neither the hospital nor its doctors, April–June 2026 against July–September 2026: 45 against 121; Google showed the site 11,340 and 21,060 times for these searches. Source: Google Search Console, as reported by Google (named queries only, so a lower bound); data pulled on 4 November 2026. The numbers behind this chart
Measure April–June 2026 July–September 2026 Change Clicks from searches not naming the hospital 45 121 +169% Organic search visits to rewariadityahospital.com by month, January to October 2026 (site live from 12 January): 941 in April–June and 1,000 in July–September 2026. Source: Google Analytics, as reported by Google; data pulled on 4 November 2026. The numbers behind this chart
Month Organic search visits Jan 2026 142 Feb 2026 209 Mar 2026 292 Apr 2026 313 May 2026 333 Jun 2026 295 Jul 2026 352 Aug 2026 331 Sep 2026 317 Oct 2026 286 Google Ads spend by month, February to October 2026: ₹1,46,548 in all; August is low because no ads ran from 13 to 31 August 2026. Source: Google Ads, as reported by Google; data pulled on 4 November 2026. The numbers behind this chart
Month Ad spend Feb 2026 ₹9,244 Mar 2026 ₹12,949 Apr 2026 ₹25,353 May 2026 ₹26,666 Jun 2026 ₹21,958 Jul 2026 ₹21,415 Aug 2026 ₹2,485 Sep 2026 ₹15,201 Oct 2026 ₹11,277
What else changed, and what didn't work
- Google Ads ran alongside. The ads cost ₹1,46,548 from 11 February to 31 October 2026. Google Ads credits 289 of the June–October 2026 direction requests and 39 of October's profile calls to its ads; without them, direction requests were still up 50% and October calls up 21%. On the 46 days between April and October 2026 when the ads spent under ₹50, the profile averaged 17.7 calls a day, against 17.3 to 17.8 on days with spend.
- More people searched for the hospital by name. From June to September, profile searches using the hospital's name rose from 2,767 in 2025 to 4,843 in 2026, faster than other searches (4,417 to 6,250), according to Google Business Profile search terms. Part of the growth reflects the hospital's own reputation.
- Organic visits held steady, and the articles drew little traffic. Visits from Google's organic results stayed between 286 and 352 a month from April to October 2026 (Google Analytics). By the end of October the 12 articles had brought 2 Google clicks between them, and the urology page 111.
- Fewer clicks from the profile to the website. Website clicks from the profile fell from 399 in June–October 2025 to 335 in the same months of 2026, as more people called or asked for directions straight from the profile.
More work
- Performance marketing
Aditya Hospital, Rewari
1,557 phone taps and calls credited to Google Ads and 1,709 clicks on the online appointment link
1,557 phone taps and calls credited to Google Ads and 1,709 clicks on the online appointment link (Feb–Oct 2026)
Calls from the Business Profile - Local SEO
GastroPlus
6,169 calls
6,169 calls (+33%) and 9,405 direction requests (+17%) from four Business Profiles (Jun–Oct 2026 vs 2025)
Calls from the four profiles - Local SEO · SEO · Performance marketing
Heyansh Oral Cancer Hospital
Direction requests 577 → 1,614 and listing calls 57 → 209
Direction requests 577 → 1,614 and listing calls 57 → 209 (Jun–Oct 2025 vs 2026); Google clicks 199 → 543 (Jul–Sep)
Main listing (Maninagar)
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