Direction requests 577 → 1,614 and listing calls 57 → 209.

Results

Direction requests nearly tripled across the three listings

From June to October 2026 the hospital's three Google listings recorded 1,614 direction requests, against 577 in the same months of 2025: 1,037 more (+180%). Each of the five months was higher than the same month a year earlier. The main Maninagar listing went from 514 to 782 (+52%), and the two clinic listings added 832 (Satellite 297, Nikol 535), against 63 a year earlier, when only the Satellite listing existed, from 18 September 2025.

Calls rose from 57 to 209

Taps on the listings' call buttons rose from 57 in June–October 2025 to 209 in June–October 2026: 107 on the main listing, up from 57, and 102 on the two clinic listings (Satellite 33, Nikol 69).

Source: Google Business Profile performance data for the three listings, by day, added up by month. Calls are taps on a listing's call button. † November 2025 includes a Smart campaign from the hospital's own Google Ads account (last table below).

Google Search clicks up 173%

Google clicks to the hospital's website rose from 199 in July–September 2025 to 543 in July–September 2026 (+173%), and the times it was shown from 6,032 to 16,742 (+178%). These are unpaid results; ad clicks are not counted. Clicks rose every month from May to October 2026, from 70 to 223. Clicks from cancer searches that name neither the hospital nor the surgeon, such as “oral cancer surgeon in ahmedabad”, went from 6 to 26, and the times shown for those searches from 877 to 2,568. The location page that became the Nikol page has brought 427 clicks since September 2025, and by the end of October 2026 the 12 new treatment pages and guides had been shown 9,144 times and brought 95 clicks. Google Analytics, set up on 6 July 2026, recorded 235 to 254 organic search visits a month from August to October 2026.

Sources: Google Search Console (web results, final data); Google Analytics, organic search visits. The cancer columns count only searches Google shows with a search term, so they are lower bounds. ¶ October 2026 includes about 18 clicks and 1,190 times shown for spam pages that appeared on the site that month, so the comparison uses July to September.

The main listing and the clinic listings

The main listing was seen 4,874 times from June to October 2026, against 2,943 a year earlier (+66%), and every month was higher than the same month of 2025. Searches for the hospital's name that found it rose from 396 to 831 (June–October), and “cancer hospital in ahmedabad” passed Google's 15-searcher reporting threshold in eight of the ten months from January to October 2026, against one month from June to December 2025 (Google Business Profile search terms). The Nikol listing, live from 9 March 2026, was seen 4,081 times from June to October 2026.

Source: Google Business Profile performance data for the main listing, by day, added up by month. Profile views count people who saw the listing on Google Search or Maps, once per person per day. Data for this listing begins in May 2025.

Source: Google Business Profile performance data for the two clinic listings, by day, added up by month. * 858 of September 2025's views came on 20–23 September, mostly from a one-letter search Google recorded for the new listing. † Includes the hospital's Smart campaign (last table below).

The clinic call campaigns

The two campaigns cost ₹78,222 and brought 2,445 ad clicks and 20 calls from the ads (as reported by Google). Google also credits the Nikol campaign, which showed the clinic's location with its ads, with 57 clicks to call, 39 direction requests from 3 October 2026 and 1,652 other engagements with the location. In the 28 days before the Nikol campaign first spent, the Nikol listing was seen about 5 times a day; in its first 28 days, about 35 times a day (Google Business Profile). Google Analytics recorded 133 to 178 visits a month from Google paid search from July to October 2026.

Source: Google Ads campaign and conversion-action reports, by day, as reported by Google. Monthly spend is rounded; totals come from the unrounded figures. § Includes a second Satellite campaign, 23–25 September (₹656, 21 clicks). None of these are counts of patients or appointments.

The hospital's own Smart campaign, October–November 2025

Before the clinic campaigns, a Smart campaign ran from the hospital's own Google Ads account from 15 October to 19 November 2025. November 2025 is left out of the comparisons above.

Source: the hospital's own Google Ads account, campaign and conversion-action reports, as reported by Google (“All conversions”).