6,169 calls.

Results

33% more calls, with three branches up about half

From June to October 2026 the four profiles recorded 6,169 calls, against 4,622 in the same months of 2025: 1,547 more, up 33%. Every month from June to October was between 23% and 41% above the same month a year earlier. From August to October alone, calls rose from 2,631 to 3,663, up 39%.

Vastrapur went from 1,342 to 2,089 calls (up 56%), Nikol from 1,292 to 2,013 (up 56%) and Bopal from 951 to 1,415 (up 49%). Added together, those three branches went from 3,585 to 5,517 calls, up 54%.

Source: Google Business Profile (call-button taps, added up by month), read on 9 November 2026; May 2025 is left out because Google's data for it is incomplete. "Credited to Google Ads": Google Ads, as reported by Google, recorded from 28 March 2026.

When the rise came

The four profiles averaged 31.4 calls a day from 26 December 2025 to 31 May 2026. Then they stepped up to 40.3 a day from 1 June to 31 October 2026, right after we renamed each listing by its area at the end of May.

Ad spend didn't drive the step. The four branch campaigns spent ₹21,109 a month in March–May 2026 and ₹21,324 a month in June–October 2026. Calls that Google Ads credits to the ads rose by about 1 a day, out of about 9 more calls a day in all. What rose was the share of people who called after seeing a profile: 6.9 calls per 100 profile views in June–October 2026, against 5.8 in January–May 2026 and 6.4 a year earlier.

More direction requests, up 40% in August–October

Direction requests rose from 8,017 in June–October 2025 to 9,405 in June–October 2026, up 17%. From August to October alone they rose from 4,047 to 5,668, up 40%. By branch, from June to October, Bopal was up 36%, Nikol 34% and Vastrapur 20%.

Source: Google Business Profile (direction requests, added up by month), read on 9 November 2026. "Credited to Google Ads": Google Ads, as reported by Google, recorded from 28 March 2026.

Seen 25% more often, with Nikol up 2.6 times

The four profiles were seen 89,636 times from June to October 2026, up 25% from 71,751. Nikol's profile was seen 18,825 times, against 7,143 a year earlier, and Bopal's 11,931 times, against 9,265. Searches naming GastroPlus that showed the profiles nearly doubled, from at least 12,200 to at least 23,471. Nikol and Bopal also turned up far more often in generic searches such as "gastroenterologist near me": Nikol from at least 229 to at least 2,185, and Bopal from at least 1,691 to at least 3,104.

Source: Google Business Profile (profile views and search terms), read on 9 November 2026. Google hides search terms used by fewer than 15 people in a month, so the search figures are lower bounds. Generic searches leave out any that name GastroPlus, another hospital, a doctor or a business.

Google Ads alongside, counted separately

The table shows each month's ad spend, alongside the profile calls and direction requests that Google Ads credits to the ads.

Source: Google Ads, as reported by Google, read on 9 November 2026. "Calls straight from the ads" are calls from the ads' own call buttons and are not part of the profile figures. The Rajasthan campaign ran from 24 February to 2 May 2026 and spent ₹20,528.