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12 new pages from zero to 408 Google clicks and 51,756 impressions.

Zero Dimensions wrote and published 12 new service pages and guides for Molkem Labs that went from zero to 408 Google clicks and 51,756 impressions in their first three full months, August–October 2026 (Google Search Console, all language versions).

Client
Molkem Labs
Industry
Healthcare and pharma
Services
SEO
Result
12 new pages from zero to 408 Google clicks and 51,756 impressions (Aug–Oct 2026), with 542 organic visits
Molkem Labs’ website on a laptop and a phone

Zero Dimensions wrote and published 12 new service pages and guides for Molkem Labs that went from zero to 408 Google clicks and 51,756 impressions in their first three full months, August–October 2026 (Google Search Console, all language versions).

The challenge

Molkem Labs develops formulations, runs analytical and microbiological testing and prepares regulatory documents for pharmaceutical and nutraceutical companies. Its pages sit on molkem.com, the website of Molkem's ingredients and chemicals business in Ahmedabad.

When we started in July 2026, the Labs section was not reaching buyers who search for a service:

  • All 10 of the site's most-clicked searches in July 2026 were for the Molkem name (Google Search Console).
  • The Regulatory Services page appeared 686 times in Google that month, at an average position of 49, and got 2 clicks.
  • The Labs section had an overview page and four service pages, and three of those service pages had no enquiry form.

What we did

  • Research. Mapped the searches that formulation, analytical and regulatory buyers use, grouped them by page and planned the content and internal links for the Labs section (July 2026).
  • Safe publishing. Put the live Laravel website under version control with a publish-and-rollback process (23 July 2026), so new pages went live without disturbing the content the client edits every day.
  • Five new service pages: Drug Development Services (28 July), Pharmaceutical Formulation Company and Analytical R&D (11 August), Preformulation Development (12 September) and Nitrosamine Impurity Testing (23 October 2026). Four were revised after written reviews by the Molkem Labs team.
  • Seven long-form guides for R&D and regulatory teams: Regulatory Affairs in Drug Development and Pharmaceutical Drug Development Process (17 August), Generic Drug Product Development (31 August), Oral Solution (11 September), Role of Generative AI in Drug Discovery (18 September), The Drug Discovery Process (8 October) and Goals of Preformulation (28 October 2026).
  • On-page and technical fixes. Added service, FAQ and breadcrumb structured data to the new pages, corrected article markup across the blog, linked the Labs pages to each other and pointed 16 links from existing pages to the first two guides. Unknown blog addresses now return a proper "not found" response instead of a server error.
  • Enquiry routes. Added enquiry forms to the three Labs service pages that had none and to every new page and guide, and gave Labs and guide enquiries their own thank-you pages and labels in the admin panel so they can be counted.
  • Home page. Redesigned the home page to lead with Molkem Labs (live 31 August 2026).
  • Measurement. Set up Google Analytics, Tag Manager and Search Console on new accounts (28 July 2026) and a monthly report covering Search Console, Google Analytics and graded enquiries.

Results

A click is a visit from a Google search result; an impression is one appearance of a page in Google's results. Figures include the automatically translated versions of each page.

  • The 12 new pages earned 408 Google clicks and 51,756 impressions in August–October 2026, from zero: 54 clicks in August, 172 in September and 182 in October. Monthly impressions grew from 6,842 to 26,836.
  • Google Analytics counted 542 organic search visits landing on the new pages in the same three months (104, 247 and 191).
  • One guide, Pharmaceutical Drug Development Process, earned 209 clicks and 27,078 impressions on its own.
  • By October 2026 the new pages brought in 182 of the site's 2,505 Google clicks (7.3%).
  • The first genuine Molkem Labs form enquiry since we started came through the new Drug Development Services page on 28 September 2026 (the site's enquiry records). Google Analytics shows that visit most likely arrived from ChatGPT, not Google search.
Google clicks and impressions by month, July 2025 to October 2026. Source: Google Search Console, molkem.com, web search.
MonthClicks to the 12 new pagesImpressions for the 12 new pagesWhole-site clicks
July 2025001,775
August 2025001,728
September 2025002,331
October 2025002,199
November 2025002,442
December 2025002,473
January 2026002,723
February 2026003,065
March 2026003,324
April 2026002,800
May 2026002,931
June 2026002,962
July 2026 (first page live 28 July)1392,674
August 2026546,8422,355
September 202617218,0782,687
October 202618226,8362,505
The 12 new pages, August to October 2026. Source: Google Search Console, molkem.com, web search, all language versions.
PageTypeLive fromClicksImpressions
Pharmaceutical Drug Development ProcessGuide17 August 202620927,078
Oral SolutionGuide11 September 20268712,504
Generic Drug Product DevelopmentGuide31 August 2026643,296
The Drug Discovery ProcessGuide8 October 2026172,397
Analytical R&DService page11 August 202691,031
Regulatory Affairs in Drug DevelopmentGuide17 August 202681,918
Pharmaceutical Formulation CompanyService page11 August 20265586
Drug Development ServicesService page28 July 202641,572
Role of Generative AI in Drug DiscoveryGuide18 September 20264727
Nitrosamine Impurity TestingService page23 October 2026186
Preformulation DevelopmentService page12 September 20260367
Goals of PreformulationGuide28 October 20260194
All 12 pages40851,756
August–October 2026August–October 2025Clicks to the 12 new pagesClicks to the 12 new pages: 4084080August–October 2026August–October 2025Clicks to the 12 new pagesClicks to the 12 new pages: 4084080
Google clicks to the 12 new Molkem Labs pages and guides (all language versions), August–October 2025 against August–October 2026: 0 against 408; impressions went from 0 to 51,756. Source: Google Search Console, molkem.com, web search, as reported by Google; data pulled on 4 November 2026.
The numbers behind this chart
MeasureAugust–October 2025August–October 2026Change
Clicks to the 12 new pages0408–
050100150200Jul 2025NovJan 2026MarMayJulSepFirst page live 28 Jul182Jul 2025: Clicks to the 12 new pages 0Aug 2025: Clicks to the 12 new pages 0Sep 2025: Clicks to the 12 new pages 0Oct 2025: Clicks to the 12 new pages 0Nov 2025: Clicks to the 12 new pages 0Dec 2025: Clicks to the 12 new pages 0Jan 2026: Clicks to the 12 new pages 0Feb 2026: Clicks to the 12 new pages 0Mar 2026: Clicks to the 12 new pages 0Apr 2026: Clicks to the 12 new pages 0May 2026: Clicks to the 12 new pages 0Jun 2026: Clicks to the 12 new pages 0Jul 2026: Clicks to the 12 new pages 1Aug 2026: Clicks to the 12 new pages 54Sep 2026: Clicks to the 12 new pages 172Oct 2026: Clicks to the 12 new pages 1820100200Jul 2025NovMarJulFirst page live 28 Jul182
Google clicks to the 12 new pages by month, July 2025 to October 2026: none before the first page went live on 28 July 2026, then 54 in August, 172 in September and 182 in October 2026. Source: Google Search Console, molkem.com, web search, as reported by Google; data pulled on 4 November 2026.
The numbers behind this chart
MonthClicks to the 12 new pages
Jul 20250
Aug 20250
Sep 20250
Oct 20250
Nov 20250
Dec 20250
Jan 20260
Feb 20260
Mar 20260
Apr 20260
May 20260
Jun 20260
Jul 20261
Aug 202654
Sep 2026172
Oct 2026182
Page addressLanguageClicksImpressions
/es/blog/pharmaceutical-drug-development-processSpanish1399,631
/es/blog/oral-solutionSpanish545,861
/blog/generic-drug-product-developmentEnglish441,963
/blog/pharmaceutical-drug-development-processEnglish3414,873
/br/blog/pharmaceutical-drug-development-processPortuguese251,831
/blog/oral-solutionEnglish244,270
/es/blog/generic-drug-product-developmentSpanish10474
/analytical-research-and-development-in-pharmaceutical-industryEnglish8661
/blog/drug-discovery-processEnglish61,385
/ar/blog/pharmaceutical-drug-development-processArabic6405
/br/blog/oral-solutionPortuguese41,698
/drug-development-servicesEnglish41,430
The 12 most-clicked addresses among the 117 language versions of the 12 new pages, 1 August – 31 October 2026; together they earned 358 of the 408 clicks, led by the Spanish versions of Pharmaceutical Drug Development Process and Oral Solution. Source: Google Search Console, molkem.com, web search, as reported by Google; data pulled on 4 November 2026.

What else changed, and what didn't work

  • The whole site has not grown since we started. Whole-site Google clicks were 7,547 in August–October 2026, against 8,693 in April–June 2026 (down 13.2%). The earlier rise from 1,775 clicks in July 2025 to 3,324 in March 2026 came before our work, and we do not claim it.
  • Most clicks went to guides and translations. The seven guides earned 389 of the 408 clicks and the five service pages 19. 280 of the 408 (69%) landed on the automatically translated versions, mainly Spanish.
  • Enquiries have not risen yet. The site recorded 78 genuine enquiries in August–October 2026, against 88 in April–June 2026 (all forms and sources, the site's enquiry records). The records do not show how each visitor arrived, so we credit none of them to SEO.
  • Two faults in our own changes. The home-page quick-enquiry form did not work from our relaunch on 31 August until 12 October 2026, and pop-up enquiries were saved but not listed in the admin panel until 23 October 2026.
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