268 buyer actions in 7 months from a new page.
Zero Dimensions built Mangalam Alloys a dedicated stainless steel bar landing page and ran Google Ads to it, and between 27 March and 31 October 2026 the page drew 268 buyer actions (113 WhatsApp clicks, 95 catalogue downloads and 60 enquiry forms from Google Ads visitors, including about 7 estimated for August 2026) while enquiry forms doubled and the cost per enquiry fell from ₹1,414 in April–June to ₹733 in August–October (recorded by Google Analytics apart from the August estimate; ad spend as reported by Google).
- Client
- Mangalam Alloys
- Industry
- Manufacturing
- Services
- Performance marketing
- Result
- 268 buyer actions in 7 months from a new page: 113 WhatsApp clicks, 95 catalogue downloads and 60 enquiry forms (about 7 estimated for Aug 2026); cost per enquiry ₹1,414 → ₹733
Zero Dimensions built Mangalam Alloys a dedicated stainless steel bar landing page and ran Google Ads to it, and between 27 March and 31 October 2026 the page drew 268 buyer actions (113 WhatsApp clicks, 95 catalogue downloads and 60 enquiry forms from Google Ads visitors, including about 7 estimated for August 2026) while enquiry forms doubled and the cost per enquiry fell from ₹1,414 in April–June to ₹733 in August–October (recorded by Google Analytics apart from the August estimate; ad spend as reported by Google).
The challenge
Mangalam Alloys makes stainless steel bars at GIDC Chhatral in Gujarat, from round and bright bars to flat, hex, square and angle bars. It wanted direct enquiries from buyers who search Google for terms such as "stainless steel round bar" or "stainless steel bar manufacturers in India".
- Starting from zero. There was no landing page for Mangalam Alloys before 27 March 2026, so every visit, click and enquiry had to be won from scratch.
- A crowded search. Manufacturers, stockists and traders all bid on the same stainless steel bar searches, so every rupee had to bring buyers.
- Enquiries we can count. We set out to count enquiry forms on the page itself, not only the conversions Google reports.
What we did
Built a dedicated stainless steel bar landing page
We built a landing page for Mangalam Alloys, separate from its own website, made for buyers searching for stainless steel bars. It went live on 27 March 2026 with eight product cards, from round and bright bars to forged ingots, the industries the bars serve and answers to buyers' questions. It carries a "Request a Quote" enquiry form that leads to a Mangalam Alloys thank-you page, a downloadable catalogue (PDF), and WhatsApp and call buttons that connect straight to Mangalam Alloys' own number.
Ran Google Ads for buyer searches
From 8 April 2026 we ran a Google Ads Search campaign to the page, bidding for enquiries on phrase-match product, "manufacturer" and "supplier" searches. Between 8 April and 8 November 2026, "stainless steel round bar" brought 526 clicks and 23 conversions for ₹16,002, and "stainless steel bar manufacturers in india" brought 230 clicks and 14 conversions for ₹9,241, as reported by Google.
Added a campaign aimed at phone calls
From 12 June 2026 we added a second Search campaign for supplier and "near me" searches such as "round bar suppliers near me", with ads that show the business's location and phone number.
Tracked every enquiry on the page
Each completed enquiry form opens a Mangalam Alloys thank-you page. That view is recorded in Google Analytics and sent to Google Ads as the conversion the campaigns bid towards, so the ads learn from real form submissions. We kept the thank-you page out of Google's search results and also record WhatsApp clicks, catalogue downloads, forms started and, from September 2026, call-button clicks.
Results
268 buyer actions since launch
Between 27 March and 31 October 2026 buyers took 268 actions on the new page: 113 WhatsApp clicks, 95 catalogue downloads and 60 enquiry forms from Google Ads visitors. The enquiry forms include about 7 estimated for August 2026; everything else was recorded by Google Analytics. The first enquiry form came on 25 April 2026, 29 days after the page went live and 17 days after the ads started. Across the same months the page had 1,864 views, 1,577 of them from Google Ads visitors.
| Month | WhatsApp clicks | Catalogue downloads | Enquiry forms from Google Ads visitors | Buyer actions (the three added up) | Page views (all visitors) | Page views from Google Ads visitors | Enquiry forms started |
|---|---|---|---|---|---|---|---|
| March 2026 (from 27 March) | 0 | 1 | 0 | 1 | 7 | 0 | 1 |
| April 2026 (ads from 8 April) | 13 | 9 | 2 | 24 | 205 | 147 | 4 |
| May 2026 | 25 | 20 | 8 | 53 | 268 | 231 | 15 |
| June 2026 | 15 | 25 | 8 | 48 | 291 | 245 | 8 |
| July 2026 | 18 | 15 | 6 | 39 | 257 | 236 | 7 |
| August 2026 | 11 | 9 | ≈7 (estimated) | ≈27 (including the estimate) | 285 | 260 | 9 |
| September 2026 | 12 | 5 | 14 | 31 | 250 | 226 | 16 |
| October 2026 | 19 | 11 | 15 | 45 | 301 | 232 | 17 |
| 27 March–31 October 2026 | 113 | 95 | 60 (including ≈7 estimated) | 268 (including ≈7 estimated) | 1,864 | 1,577 | 77 |
August 2026's enquiry forms are estimated because the thank-you page recorded none from 3 to 31 August: the month's 9 forms started × 82%, the share of forms started that ended in an enquiry form in the other complete months (56 of 68), gives about 7, counted as Google Ads enquiries.
Source: recorded by Google Analytics, landing page /stainless-steel-bar-manufacturer/. Buyer actions add up WhatsApp clicks ("click to chat", then "click_to_chat" from 26 August 2026), catalogue PDF downloads (including one on launch day, 27 March) and enquiry forms (thank-you page views in Google Ads visits that started on the page). Checked on 10 November 2026.
The numbers behind this chart
| Month | WhatsApp chat clicks | Catalogue downloads |
|---|---|---|
| Apr 2026 | 13 | 9 |
| May 2026 | 25 | 20 |
| Jun 2026 | 15 | 25 |
| Jul 2026 | 18 | 15 |
| Aug 2026 | 11 | 9 |
| Sep 2026 | 12 | 5 |
| Oct 2026 | 19 | 11 |
More enquiries, at a lower cost per enquiry
April–June 2026 brought 18 enquiry forms from Google Ads visitors on ₹25,449 of ad spend, ₹1,414 each. August–October 2026 brought 36, including about 7 estimated for August, on ₹26,400, ₹733 each: twice the enquiries for 48% less per enquiry. September and October brought 14 and 15 recorded enquiry forms, at ₹587 and ₹629 each. Google's own figures point the same way: 17 conversions at ₹1,497 each in April–June, then 26 at ₹1,015 each in August–October, and 49 in April–October against the 53 recorded by Google Analytics, with neither recording any in August.
| Month | Enquiry forms from Google Ads visitors (GA4) | Enquiry forms from other visitors (GA4) | Google Ads spend | Google Ads clicks | Conversions reported by Google | Cost per enquiry |
|---|---|---|---|---|---|---|
| March 2026 (from 27 March) | 0 | 1 | ₹0 | 0 | 0 | – |
| April 2026 (ads from 8 April) | 2 | 0 | ₹6,899 | 149 | 3 | ₹3,450 |
| May 2026 | 8 | 0 | ₹9,015 | 234 | 7 | ₹1,127 |
| June 2026 | 8 | 0 | ₹9,534 | 245 | 7 | ₹1,192 |
| July 2026 | 6 | 0 | ₹8,283 | 267 | 6 | ₹1,380 |
| August 2026 | ≈7 (estimated) | 0 | ₹8,756 | 321 | 0 | ≈₹1,251 (estimated) |
| September 2026 | 14 | 1 | ₹8,212 | 285 | 12 | ₹587 |
| October 2026 | 15 | 1 | ₹9,432 | 304 | 14 | ₹629 |
| April–June 2026 | 18 | 0 | ₹25,449 | 628 | 17 | ₹1,414 |
| August–October 2026 | 36 (including ≈7 estimated) | 2 | ₹26,400 | 910 | 26 | ₹733 (including the estimate) |
| April–October 2026 | 60 (including ≈7 estimated) | 2 | ₹60,132 | 1,805 | 49 | ₹1,002 (including the estimate) |
August 2026's enquiry forms are estimated because the thank-you page recorded none from 3 to 31 August: the month's 9 forms started × 82%, the share of forms started that ended in an enquiry form in the other complete months (56 of 68), gives about 7, counted as Google Ads enquiries.
Sources: enquiry forms are Mangalam Alloys thank-you page views in visits that started on the page, recorded by Google Analytics (53 views in 47 Google Ads visits), plus the August estimate; spend, clicks and conversions for both Mangalam Alloys campaigns, as reported by Google (Google Ads). Cost per enquiry = spend ÷ enquiry forms from Google Ads visitors. Checked on 10 November 2026.
The numbers behind this chart
| Month | Google Ads visits | Other visits |
|---|---|---|
| Apr 2026 | 2 | 0 |
| May 2026 | 8 | 0 |
| Jun 2026 | 8 | 0 |
| Jul 2026 | 6 | 0 |
| Aug 2026 | 0 | 0 |
| Sep 2026 | 14 | 1 |
| Oct 2026 | 15 | 1 |
The numbers behind this chart
| Measure | April–June 2026 | August–October 2026 | Change |
|---|---|---|---|
| Conversions reported by Google | 17 | 26 | +53% |
| Enquiry forms recorded from Google Ads visits | 18 | 29 | +61% |
What else changed, and what didn't work
- The results are on a dedicated landing page. Every figure is for the landing page we built for Mangalam Alloys, not its own website, and covers seven months, so there is no year-earlier comparison.
- August's enquiry forms are estimated. The thank-you page did not record enquiry forms from 3 to 31 August 2026, so August's are estimated from the forms started that month.
- The calls campaign brought few forms. From 12 June 2026 it took ₹19,868 of the ₹60,132 total and brought 1 enquiry form and 39 call-button clicks, as reported by Google.
- Chat, catalogue and organic search eased. WhatsApp clicks and catalogue downloads fell from 107 in April–June to 67 in August–October as enquiry forms rose. The page had 40 clicks from Google search, 3 of them from July to October (Google Search Console).
Figures checked on 10 November 2026. November 2026 is left out because the month is not complete.
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