Ads agency for Google and Meta: One budget, two platforms.
Google for buyers who already search, Facebook and Instagram to find new ones. Each month we move the money to what sells, in one report. The ad accounts stay yours.
We run Google and Meta together for Laxmi Group, Privon and WowEye.
13
ads case studies on our Work page. In three, we run Google and Meta as one budget.
5.0 on Google · 21 reviews01 · Why it matters
Why one ads agency for Google and Meta?
- A Google Ads freelancer
- A separate Meta ads person
- Two reports that both claim the sale
- One ads agency, one budget
When Google and Meta are run by different people, each counts its own conversions and asks for more of its own budget, and nobody moves money between them. We run both from one plan, count sales and enquiries in your own records, and put the next rupee where it did most last month.
01
“Google or Meta first?”
Google if your buyers already search for what you sell; Meta if they need to see it first. Many businesses need both.
02
“Who decides where the money goes?”
You do. Each monthly report proposes next month’s split, with the figures. Privon’s October budget rise was planned in its September report.
03
“Whose ad accounts are they?”
Yours, with every login. We work inside your accounts, as in Laxmi Group’s Meta account and WowEye’s Google Ads account, both in use before we joined.
04
“Can I start with one?”
Yes. Start with one platform or one product, and add the second once the tracking shows what the first brings.
02 · What we run
What our ads agency runs
Campaigns on both platforms, the ads themselves, a landing page for each product or project, and one set of tracking that counts sales, forms, calls and WhatsApp clicks from both.
When they search.
Ads for people already looking for what you sell.
Search ads
One campaign per product or project, each sending buyers to its own page, shown only where you sell.
Shopping and Performance Max
For online stores: product-line campaigns judged on purchases, with the purchase tag checked first.
Calls and directions
Call tracking and ads linked to your Google Business Profile, so calls that follow an ad are counted.
Meta
Before they search.
Facebook and Instagram ads for people who haven’t looked yet.
Sales and retargeting campaigns
A sales and a retargeting campaign per product line, so new buyers and returning visitors get different ads.
Lead ads
Lead forms aimed at the area around a site or shop, with questions that sort serious buyers, such as when they can visit.
Reels and image ads
Short vertical videos and images made by our team, in English or Hinglish, tested against each other.
03 · Which platform
Google or Meta: which for which goal?
Google meets demand that already exists; Meta creates it. Most budgets need some of each, and the split changes as a product or project moves.
Search demand
They know what they want.
Put the money where the searches are.
A product people search for
Shopping and Performance Max ads, judged on purchases.
Privon: Google-reported purchases went from 49.5 to 305.4 a quarter, on 2.8 times the spend (Apr–Jun to Aug–Oct 2026).
A project people ask about by name
Search ads for each project’s name and area.
Laxmi Group: one search campaign per housing project from April 2026, each landing on its own project page.
A sale you can count
Nothing is judged until the purchase or form is recorded.
WowEye: Google recorded no purchases from October 2025 until we restored the store’s purchase tag; they were counted again from 13 June 2026.
New demand
They haven’t looked yet.
Show it to the right people first.
A launch nobody searches for yet
Lead ads aimed at the area around the site, before the name is known.
The Universe, Laxmi Group: 589 Meta leads at ₹93 each in the March 2026 pre-launch, as reported by Meta.
A product people need to see
Short videos that show what it does.
Privon: short Hinglish videos for its Instagram and Facebook Reels ads, beside a sales campaign per product line.
Leads your sales team can use
Forms with a question or two that sort serious buyers.
Laxmi Group: “when can you visit” and “ready possession” forms, tested from June 2026.
04 · How it works
How one budget moves between platforms
Step 01
Brief
Tell us what you need, what you sell and where.
Step 02
Plan
We reply within two working days with one plan for your marketing and tech, priced in ₹.
Step 03
Track both first
Sales, forms, calls and WhatsApp clicks from both platforms counted in one place before the budget grows.
Step 04
Move the money
Each month we propose the next split by product and platform; you approve it, and we change the campaigns.
05 · Selected work
Where we moved the money
Three clients whose Google and Meta ads we run together: what each platform did, and where we moved the money. Figures from their own analytics, stores and ad accounts, with the platforms’ figures labelled.
Real estate · Meta · Google · Ahmedabad
Laxmi Group, The Universe
13,688 paid-search visits to the project page in April–October 2026 (Google Analytics), beside 11,744 Meta leads at ₹68 each (as reported by Meta)
Meta lead ads aimed within 7 km of Naroda started the pre-launch in March 2026; Google Performance Max and search ads followed from May 2026, for people searching for the project.
One project, two platforms
Online store · Meta · Google
WowEye
₹500 per Meta-reported purchase from retargeting, against ₹1,261 for new campaigns, so Meta went back to retargeting alone
The same month, Google moved to one Performance Max campaign: spend a day fell from ₹2,560 to ₹1,537 while purchases a day held (3.21 to 3.24, as reported by Google).
Cost per Meta-reported purchase
Online store · Meta · Google
Privon
About ₹29,500 of Meta and Google spend brought ₹21,330 of emergency-kit sales in August 2026, so the kit’s ads stopped and the money went to LED bulbs
In October, as planned in the September report, the bike LED budget rose on both platforms: Meta from ₹31,455 to ₹39,255, Google Performance Max from ₹13,606 to ₹20,281.
Emergency kit, August 2026
Real estate · Meta · Ahmedabad
Laxmi Group
Campaigns we set up grew from 9% of Laxmi Group’s Meta spend in May 2025 to 77% by October 2025, as we took the account over project by project
From January 2026 they carried 85–100% of the spend in every month except July 2026 (68%). The account, with its campaigns from before we joined, stays Laxmi Group’s.
Share of Meta spend in our campaigns
06 · Comparison
Zero Dimensions or two separate ads agencies?
Businesses that run both platforms often end up with one person on Google and another on Meta, or run one of them themselves. Here is how that compares with one ads company running both.
| What matters | Zero Dimensions | A vendor for each platform | Running them yourself |
|---|---|---|---|
| Who moves the budget | One team, across both, each month | Each asks for more of its own | You, when you find the time |
| How sales are counted | In your store, analytics or CRM, platform figures labelled | Each platform’s own count, so one sale can be claimed twice | Two dashboards to match |
| Ads and landing pages | Made by our team and developers | Often bought in separately | Made in your spare time |
| Whose accounts | Yours, with every login | Ask: some vendors open them in their own name | Yours |
If you only need Google, or only Meta, one specialist can be the right choice. The gain from one ads agency comes when both platforms share a budget and someone has to choose between them.
07 · Reporting
One report for both platforms
Each month, Google and Meta side by side, set against what came in, with next month’s split for you to approve.
- Spend on each platform and each product against sales, enquiry forms, calls and WhatsApp clicks.
- Your own records first: Privon’s reports set all its ad spend against its Shopify sales; Laxmi Group’s count booked site visits from its CRM.
- Google’s and Meta’s own figures marked as theirs, because both can claim the same sale.
- No guaranteed results. We show recorded results, with their sources.
08 · Cost
What does an ads company charge?
Two parts: the ad budget, paid to Google and Meta, and our fee for the work. There is no fixed split between the two platforms; the plan starts with one, and the monthly report moves it. Our fee depends on five things.
Whether we run Google, Meta or both.
How many products, projects or areas have their own campaigns.
How many Reels, videos and images you need each month.
How many landing pages we build or change.
Whether tracking on either platform needs fixing first.
Tell us what you need and we send one plan, priced in ₹.
Get visible09 · Questions
Ads agency FAQs
An ads agency plans, makes and runs a business’s paid ads, then judges them by what they bring. As an ads management agency we run Google and Meta ads, make the videos and images, build the landing pages, set up the tracking and move the budget to what sells.
Start with Google if buyers already search for what you sell, and with Meta if they need to see it first, such as a new product or a housing project before launch. If Google alone is enough, our PPC management services page covers it.
There is no fixed split. We start where the plan says, count sales and enquiries from both in your own records, and each month propose moving money to the product and platform that brought more. In August 2026 Privon’s emergency-kit ads stopped and the money went to LED bulbs.
You do, with every login. We work inside your accounts, so if you ever stop working with us, the campaigns, their history and the audiences stay with you.
Not in the sense of booking space across many networks. Our ads work is Google and Meta, where each rupee can be set against a sale, a call or a lead. If you need Amazon or LinkedIn ads, say so in the form and we will tell you plainly whether we can help.
Yes, in the sense that store ads are judged by sales for each rupee of ads, as a ROAS agency would. We count it from your store’s own reports: Privon made ₹3.20 of Shopify sales per ₹1 of Meta and Google ads in July 2026 and ₹4.48 in October. Our performance marketing agency page shows more results.
For Facebook and Instagram ads, yes: sales, retargeting and lead campaigns, with Reels and image ads made by our team. As a social ads agency we judge them by sales and leads, not likes or followers.
Mostly, yes. But many advertising companies also sell hoardings, print, radio or TV space; as an ads company we run online ads only. Our advertising agency page compares online and traditional advertising.
Ask three things: which named clients it runs ads for, with dated figures; whose name the ad account is in; and whether sales are counted in your own records or only in Meta’s. An ads agency list or a ranking rarely answers them.
No. Results depend on your product, price and market, so nobody can promise them. We show recorded results instead, with the source of each figure, like the three clients above.
Ready to be seen?
Tell us what you need, what you sell and where. We reply within two working days with one plan for your marketing and tech, priced in ₹.
Prefer to talk? Call +91 63544 29800 or WhatsApp us.