Store revenue up 157%.
Zero Dimensions runs Privon's Meta and Google Ads, and between July and October 2026 Privon's monthly store revenue grew 157%, from ₹4,55,952 to ₹11,72,319, while ad spend fell from 31.2% to 22.3% of sales (source: Privon's Shopify reports, with spend from Meta Ads and Google Ads).
- Client
- Privon
- Industry
- Ecommerce and retail
- Services
- Performance marketing
- Result
- Store revenue up 157%: ₹4,55,952 → ₹11,72,319 a month (Jul → Oct 2026), while ads fell from 31.2% to 22.3% of sales
Zero Dimensions runs Privon's Meta and Google Ads, and between July and October 2026 Privon's monthly store revenue grew 157%, from ₹4,55,952 to ₹11,72,319, while ad spend fell from 31.2% to 22.3% of sales (source: Privon's Shopify reports, with spend from Meta Ads and Google Ads).
The challenge
Privon sells LED headlight bulbs for cars and bikes, plus chargers, fog lights and Android car players, through its own Shopify store to buyers across India, many of whom pay cash on delivery. The goal was more store revenue from every rupee of ads. Two things made that hard to measure:
- The store can't see which ad sold what. The cash-on-delivery checkout drops the campaign tag, so most paid orders reach Shopify as "Direct".
- The ad platforms over-count. In September 2026 Meta and Google together claimed ₹8,66,545 of sales, 36% more than the ₹6,38,290 the whole store recorded.
What we did
Measured the ads against the store's own sales
From the August 2026 report onwards, every monthly report sets total Meta and Google spend against Privon's Shopify sales. We use each platform's own figures only to compare campaigns with each other.
Launched Google Ads around Performance Max
We launched Privon's Google Ads on 1 April 2026 with a main Performance Max campaign and tested Search, Shopping and tyre-inflator campaigns alongside it. We paused the tests when they did not earn back their cost and added Performance Max campaigns for single product lines: bike LEDs in June, fog lights in September and Android car players in October 2026.
Rebuilt Meta Ads by product line
From 30 May 2026 we rebuilt Privon's Meta account into a sales campaign and a retargeting campaign for each product line: bike LEDs and car LEDs first, then chargers and the emergency kit in June and July, and Android car player tests in October.
Made video ads for Meta
We make short vertical Hinglish video ads for Privon's Instagram and Facebook Reels campaigns.
Moved budget from what didn't sell to what did
In August the emergency kit took about ₹29,500 of Meta and Google spend while selling ₹21,330 in the store. We switched off its Meta ads for September and put the budget behind the LED bulbs. Meta's cost per purchase fell from ₹555 to ₹428 on ₹1,307 less spend (August to September, as reported by Meta).
Scaled the bike LED campaigns
In September our Meta bike LED sale campaign brought 103 purchases at ₹305 each (as reported by Meta). In October, as planned in our September report, we raised its spend from ₹31,455 to ₹39,255, and spend on the Google bike LED Performance Max campaign from ₹13,606 to ₹20,281.
Built the store the ads send people to
We also designed and built Privon's Shopify store, with shoppable product videos, wattage and fitment options, pincode delivery checks, EMI prices on product cards and a warranty registration form.
Results
Store revenue rose every month from July to October 2026, from ₹4,55,952 to ₹11,72,319: up ₹7,16,367, or 157%. Ad spend rose by ₹1,19,573 (84%) over the same months, so ads fell from 31.2% to 22.3% of sales, and each ₹1 of ads went with ₹3.20 of store sales in July and ₹4.48 in October. From July to September, sales rose 40% while ad spend rose 10%.
The six LED headlight bulbs, the lines we moved budget into, sold ₹3,64,733 in July, ₹6,27,790 in September and ₹7,38,344 in October (Shopify). On Google Ads, purchases rose from 49.5 in the account's first three months to 305.4 in its latest three, and cost per purchase fell 55%, from ₹1,462 to ₹665 (as reported by Google).
| Month | Store revenue (Shopify) | Units sold (Shopify) | Meta Ads spend | Google Ads spend | Total ad spend | Ad spend as a share of store revenue | Store revenue per ₹1 of ads |
|---|---|---|---|---|---|---|---|
| July 2026 | ₹4,55,952 | 277 | ₹1,04,891 | ₹37,475 | ₹1,42,366 | 31.2% | ₹3.20 |
| August 2026 | ₹5,46,861 | 295 | ₹99,851 | ₹52,084 | ₹1,51,935 | 27.8% | ₹3.60 |
| September 2026 | ₹6,38,290 | 280 | ₹98,544 | ₹58,637 | ₹1,57,181 | 24.6% | ₹4.06 |
| October 2026 | ₹11,72,319 | 362 | ₹1,69,646 | ₹92,293 | ₹2,61,939 | 22.3% | ₹4.48 |
Sources: store revenue (Shopify total sales, after discounts and returns) and units from Privon's Shopify reports, read on 5 November 2026; spend from Meta Ads and Google Ads, checked on 4 November 2026.
The numbers behind this chart
| Month | Store revenue (Shopify) | Meta + Google ad spend |
|---|---|---|
| Jul 2026 | ₹4,55,952 | ₹1,42,366 |
| Aug 2026 | ₹5,46,861 | ₹1,51,935 |
| Sep 2026 | ₹6,38,290 | ₹1,57,181 |
| Oct 2026 | ₹11,72,319 | ₹2,61,939 |
| Month | Spend | Purchases | Cost per purchase | Sales value claimed by Google | Google-claimed sales per ₹1 spent |
|---|---|---|---|---|---|
| April 2026 | ₹24,393 | 6.0 | ₹4,065 | ₹12,188 | ₹0.50 |
| May 2026 | ₹23,017 | 11.0 | ₹2,087 | ₹41,687 | ₹1.81 |
| June 2026 | ₹24,960 | 32.5 | ₹769 | ₹1,15,914 | ₹4.64 |
| July 2026 | ₹37,475 | 54.2 | ₹692 | ₹1,90,708 | ₹5.09 |
| August 2026 | ₹52,084 | 87.0 | ₹598 | ₹2,71,338 | ₹5.21 |
| September 2026 | ₹58,637 | 113.0 | ₹519 | ₹3,81,977 | ₹6.51 |
| October 2026 | ₹92,293 | 105.4 | ₹876 | ₹4,82,746 | ₹5.23 |
| April–June 2026 | ₹72,370 | 49.5 | ₹1,462 | ₹1,69,789 | ₹2.35 |
| August–October 2026 | ₹2,03,015 | 305.4 | ₹665 | ₹11,36,061 | ₹5.60 |
Source: Google Ads, as reported by Google, counting only the "Google Shopping App Purchase" action (the one purchase action counted in every month), by click date, checked on 4 November 2026. Google splits credit for some purchases, so counts can be fractions.
The numbers behind this chart
| Measure | April–June 2026 | August–October 2026 | Change |
|---|---|---|---|
| Google-reported purchases | 49.5 | 305.4 | +517% |
| Month | Spend | Purchases | Cost per purchase | Sales value claimed by Meta | Meta-claimed sales per ₹1 spent |
|---|---|---|---|---|---|
| June 2026 | ₹51,309 | 156 | ₹329 | ₹2,93,543 | ₹5.72 |
| July 2026 | ₹1,04,891 | 206 | ₹509 | ₹3,51,852 | ₹3.35 |
| August 2026 | ₹99,851 | 180 | ₹555 | ₹3,98,964 | ₹4.00 |
| September 2026 | ₹98,544 | 230 | ₹428 | ₹5,32,108 | ₹5.40 |
| October 2026 | ₹1,69,646 | 263 | ₹645 | ₹8,76,601 | ₹5.17 |
| June–October 2026 | ₹5,24,241 | 1,035 | ₹507 | ₹24,53,068 | ₹4.68 |
Source: Meta Ads, as reported by Meta, checked on 4 November 2026. Meta and Google both claim some of the same orders, so their figures can't be added together.
The numbers behind this chart
| Month | Meta cost per purchase |
|---|---|
| Jun 2026 | ₹329 |
| Jul 2026 | ₹509 |
| Aug 2026 | ₹555 |
| Sep 2026 | ₹428 |
| Oct 2026 | ₹645 |
The numbers behind this chart
| Month | Store revenue (Shopify) | Sales claimed by Meta | Sales claimed by Google Ads |
|---|---|---|---|
| Sep 2026 | ₹6,38,290 | ₹5,32,108 | ₹3,81,977 |
What else changed, and what didn't work
- A trend during our work, not a before-and-after. Shopify's months before May 2026 can't be compared, because returns and cancellations took back more than half of each month's gross sales from December 2025 to April 2026, so there is no pre-ads or year-ago baseline. October 2026 was also the start of the festive season.
- New products added sales. The 120W bike LED, on sale from 2 August 2026, sold ₹58,347 in August and ₹85,467 in September; without it, September was still 21% above July. Three Android car players sold ₹3,33,971 in October, after no sales in September.
- Higher-value sales, and not only from ads. Units went 277, 295 and 280 from July to September (362 in October), as revenue per unit rose from ₹1,646 to ₹2,280. Store revenue counts every sale, including those from push notifications.
- What didn't work. Emergency kit ads (about ₹29,500 in August against ₹21,330 of kit sales), Google Search, Shopping and tyre-inflator tests (₹36,813 for 11 Google-reported conversions worth ₹33,985) and charger ads (₹1.62 of platform-reported sales per ₹1, June to September) were all stopped. In October, cost per purchase rose on both platforms: Meta from ₹428 to ₹645 and Google from ₹519 to ₹876 (platform-reported).
Ad figures checked on 4 November 2026 and Shopify figures on 5 November 2026. Meta and Google keep updating recent figures for several weeks, so recent months may change slightly.
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