Calls 2 → 154 and direction requests 203 → 1,013.
Zero Dimensions manages the Google Business Profile of Divine The Gadget Lounge, a mobile and gadget store in Ahmedabad. From June to October 2026 the profile recorded 154 calls and 1,013 direction requests, against 2 calls and 203 direction requests in the same months of 2025 (source: Google Business Profile).
- Client
- Divine The Gadget Lounge
- Industry
- Ecommerce and retail
- Services
- Local SEO
- Result
- Calls 2 → 154 and direction requests 203 → 1,013 (5×) (Jun–Oct 2025 vs 2026)

Zero Dimensions manages the Google Business Profile of Divine The Gadget Lounge, a mobile and gadget store in Ahmedabad. From June to October 2026 the profile recorded 154 calls and 1,013 direction requests, against 2 calls and 203 direction requests in the same months of 2025 (source: Google Business Profile).
The challenge
Divine The Gadget Lounge sells smartphones, accessories and gadgets such as speakers, instant cameras and smartwatches, and repairs phones. The shop is in Aaryabhumi Complex, near Shyamal Cross Road in Ahmedabad. It is a walk-in business, so the actions that count on Google are calls and direction requests.
From June to October 2025 the Business Profile was seen 374 times, about 75 times a month. It recorded 2 calls, 203 direction requests and no website clicks. The only search term Google reported for it was an older business name, "Divine Solution". No generic search such as "mobile shop near me" showed the listing often enough to be counted.
What we did
Took on the store's Business Profile
We manage the store's Google Business Profile. It is listed as "Divine The Gadget Lounge", with the primary category "Electronics Retail and Repair Shop", at Shop No 17, Aaryabhumi Complex, Jodhpur Gam Cross Road, Ahmedabad 380015.
Brought the name and address into one form
In 2025 people still found the store under an older name and address: "Divine Solution", on 100 Feet Anand Nagar Road. Until July 2026 searches showed it as "Divine - The Gadget Lounge, Shyamal Cross Road". By October 2026 they showed "Divine The Gadget Lounge, Shop No 17, Aaryabhumi Complex", the same name and address as the listing.
Linked the profile to the store's website
The profile links to the store's website, divinethegadgetlounge.com. It recorded no website clicks from May 2025 to June 2026. The first came on 7 July 2026, and there were 64 from June to October 2026.
Got the listing into generic phone-shop searches
With the category set to electronics retail and repair, the listing began showing for searches that don't name the store. In August–October 2026, "mobile shop near me" showed it 279 times and "mobile accessories shop near me" 132 times.
Results
From 2 calls to 154, and five times the direction requests
From June to October 2026 the profile recorded 154 calls, against 2 in the same months of 2025. Direction requests rose from 203 to 1,013: 810 more, up 399%. The step came in August 2026. Calls went from 3 in July to 36 in August, 48 in September and 63 in October, about 2 a day. Direction requests stayed between 247 and 296 a month from August to October.
Profile views rose from 374 to 6,666 (June–October), and website clicks from 0 to 64.
| Month | Calls | Direction requests | Website clicks | Profile views |
|---|---|---|---|---|
| May 2025 (from 8 May) | 2 | 51 | 0 | 49 |
| Jun 2025 | 0 | 37 | 0 | 55 |
| Jul 2025 | 0 | 32 | 0 | 69 |
| Aug 2025 | 1 | 55 | 0 | 78 |
| Sep 2025 | 0 | 44 | 0 | 82 |
| Oct 2025 | 1 | 35 | 0 | 90 |
| Nov 2025 | 1 | 52 | 0 | 164 |
| Dec 2025 | 1 | 134 | 0 | 231 |
| Jan 2026 | 2 | 58 | 0 | 216 |
| Feb 2026 | 2 | 58 | 0 | 157 |
| Mar 2026 | 1 | 71 | 0 | 179 |
| Apr 2026 | 1 | 46 | 0 | 207 |
| May 2026 | 3 | 56 | 0 | 210 |
| Jun 2026 | 4 | 42 | 0 | 159 |
| Jul 2026 | 3 | 134 | 16 | 306 |
| Aug 2026 | 36 | 247 | 23 | 1,091 |
| Sep 2026 | 48 | 296 | 20 | 3,136 |
| Oct 2026 | 63 | 294 | 5 | 1,974 |
| June–October 2025 | 2 | 203 | 0 | 374 |
| June–October 2026 | 154 | 1,013 | 64 | 6,666 |
| Change | +152 (77 times) | +810 (+399%) | +64 | +6,292 (+1,682%) |
Source: Google Business Profile (call-button taps, direction requests, website clicks and profile views on Google Search and Maps, added up by month), read on 10 November 2026. May 2025 starts on 8 May, the first day Google's data shows any activity.
The numbers behind this chart
| Month | Calls | Direction requests |
|---|---|---|
| Jun 2025 | 0 | 37 |
| Jul 2025 | 0 | 32 |
| Aug 2025 | 1 | 55 |
| Sep 2025 | 0 | 44 |
| Oct 2025 | 1 | 35 |
| Nov 2025 | 1 | 52 |
| Dec 2025 | 1 | 134 |
| Jan 2026 | 2 | 58 |
| Feb 2026 | 2 | 58 |
| Mar 2026 | 1 | 71 |
| Apr 2026 | 1 | 46 |
| May 2026 | 3 | 56 |
| Jun 2026 | 4 | 42 |
| Jul 2026 | 3 | 134 |
| Aug 2026 | 36 | 247 |
| Sep 2026 | 48 | 296 |
| Oct 2026 | 63 | 294 |
The numbers behind this chart
| Measure | Jun–Oct 2025 | Jun–Oct 2026 | Change |
|---|---|---|---|
| Profile views | 374 | 6,666 | +1,682% |
| Website clicks | 0 | 64 | – |
Found by people looking for a phone shop
In June–October 2025 no generic search showed the listing often enough for Google to report a count. In August–October 2026, generic phone-shop searches showed it at least 589 times. "Mobile shop near me" alone rose from 63 times in August to 78 in September and 138 in October.
| Search term | Aug 2026 | Sep 2026 | Oct 2026 | Total |
|---|---|---|---|---|
| mobile shop near me | 63 | 78 | 138 | 279 |
| mobile accessories shop near me | 43 | 39 | 50 | 132 |
| mobile shop | 20 | 17 | 32 | 69 |
| electronics store | under 15 | 37 | under 15 | 37 |
| mobile store near me | under 15 | under 15 | 19 | 19 |
| mobile cover shop near me | 18 | under 15 | under 15 | 18 |
| ahmedabad mobile shop | under 15 | 18 | under 15 | 18 |
| phone shop near me | under 15 | under 15 | 17 | 17 |
| All counted generic searches | 144 | 189 | 256 | 589 |
Source: Google Business Profile (search terms that showed the listing, by month), read on 10 November 2026. Google gives no count for terms used fewer than 15 times in a month, so these totals are the lowest possible figures. In June–October 2025 no generic term reached 15 in any month.
What else changed, and what didn't work
- No ads. No Google Ads ran to the listing, so these figures come from the Business Profile alone.
- A two-day spike in views. On 3–4 September 2026 the profile was seen 1,792 times, almost all on Maps, with no calls on either day. Without those two days, June–October 2026 had 4,874 views, about 13 times the 374 a year earlier.
- Website clicks fell back. They dropped to 5 in October 2026, after 16, 23 and 20 in July, August and September.
- Not every search is a shopper. Some searches that showed the listing were for landmarks and area names nearby. We don't have a record of the store's own offers or other marketing in August–October 2026.
Figures checked on 10 November 2026.
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