60,750 Meta leads.
In December 2025–October 2026, Laxmi Group's Meta lead ads, run by Zero Dimensions, brought 60,750 leads at ₹67 each, against 39,699 leads at ₹72 each in June 2024–April 2025, an increase of 53% (Meta Ads, as reported by Meta).
- Client
- Laxmi Group
- Industry
- Real estate and interiors
- Services
- Performance marketing
- Result
- 60,750 Meta leads (Dec 2025–Oct 2026), up 53%, at ₹67 a lead (from ₹72); Google Ads calls 41 → 198
In December 2025–October 2026, Laxmi Group's Meta lead ads, run by Zero Dimensions, brought 60,750 leads at ₹67 each, against 39,699 leads at ₹72 each in June 2024–April 2025, an increase of 53% (Meta Ads, as reported by Meta).
The challenge
Laxmi Group sells flats in seven Ahmedabad projects at once: 1, 2 and 3 BHK homes in Narol (Courtyard, Eternia, Nivas and Aashiyana), 3 and 4 BHK homes in Naroda (Skycity), 3 BHK homes in Bhadaj (One O1) and, from 2026, The Universe on S.P. Ring Road. Each project is at a different stage and suits a different budget.
Most of its enquiries come from Meta lead ads: a buyer taps an ad on Facebook or Instagram and sends a pre-filled form without leaving the app. The group needed:
- More leads for each project, with each project's budget and cost per lead judged on its own.
- A strong launch for The Universe, its newest project, in 2026.
- Google Ads that send buyers to the right project page on the new website we built.
- Reports tied to the sales team's own measure: site visits booked in its Buildesk CRM.
What we did
Took over the Meta ad account project by project
From May 2025 we ran lead, engagement and reach campaigns for Courtyard, Eternia and One O1. Campaigns we set up grew from 9% of Meta spend in May 2025 to 77% in October 2025, and to between 85% and 100% in every month from January 2026 except July 2026 (68%).
Split the lead ads by project and by area
We gave each project its own lead campaigns, aimed at the areas around the site: within 7 km of Naroda for The Universe, within 10 km for One O1, or Ahmedabad plus other Gujarat cities.
Launched The Universe
We ran a pre-launch lead campaign in March 2026 (589 leads at ₹93 each, as reported by Meta) and the launch in May 2026, with ₹4,01,709 of reach, engagement and traffic campaigns aimed at other Gujarat cities, the Mumbai suburbs of Borivali, Malad and Ghatkopar, and buyers in the USA, UAE and Australia. On Google we added Performance Max from 8 May and Search from 21 May 2026. From December 2025 to October 2026 The Universe brought 11,744 Meta leads at ₹68 each, and Google Analytics recorded 13,688 visits from Google's paid search ads to its project page in April–October 2026.
Tested lead forms that qualify buyers
From June 2026 we tested forms that ask when the buyer can visit the site (One O1) or whether they want a flat ready to move into (Eternia), and from August 2026 an Eternia form with qualifying questions.
Rebuilt Google Ads around the new website
We set up Search and Performance Max from March 2025, for the group and then for One O1 (April 2025) and Courtyard (May 2025), with tracking for website forms, phone-number taps and calls. On 2 April 2026, days after the new website went live, we relaunched with one Search campaign per project, each sending buyers to its own project page with its own form conversion. We added Performance Max for One O1, The Universe, Courtyard and Eternia on 17–19 September 2026, and new form and call conversions on 23–24 October 2026.
Reported against the CRM, not only the platforms
Since August 2026 our monthly reports match Meta leads with the client's Buildesk CRM and count the site visits booked from them. Since October 2026, at the client's request, the reports lead with booked site visits.
Results
In the latest 11 months (December 2025–October 2026), Meta lead campaigns brought 60,750 leads, against 39,699 in the 11 months before our first Meta campaign (June 2024–April 2025): 21,051 more, an increase of 53%. Spend on these campaigns rose 42% to ₹40,76,685, so each lead cost ₹67 instead of ₹72. In the latest 11 months, 89% of Meta spend was in campaigns we set up. Twelve full months a year apart point the same way: 48,502 leads at ₹71 each in November 2024–October 2025, and 63,136 at ₹68 in November 2025–October 2026 (all figures as reported by Meta).
| Month | Total Meta spend | Spend on lead campaigns | Leads | Cost per lead | Share of spend in campaigns we set up |
|---|---|---|---|---|---|
| June 2024 | ₹3,25,880 | ₹3,25,880 | 4,141 | ₹79 | 0% |
| July 2024 | ₹3,70,631 | ₹3,63,614 | 4,531 | ₹80 | 0% |
| August 2024 | ₹3,15,211 | ₹3,14,688 | 4,197 | ₹75 | 0% |
| September 2024 | ₹2,55,704 | ₹2,53,508 | 2,953 | ₹86 | 0% |
| October 2024 | ₹1,89,119 | ₹1,89,119 | 2,466 | ₹77 | 0% |
| November 2024 | ₹1,84,987 | ₹1,84,987 | 2,960 | ₹62 | 0% |
| December 2024 | ₹2,17,573 | ₹2,17,573 | 3,364 | ₹65 | 0% |
| January 2025 | ₹3,05,087 | ₹2,99,099 | 4,382 | ₹68 | 0% |
| February 2025 | ₹2,18,818 | ₹2,17,463 | 3,110 | ₹70 | 0% |
| March 2025 | ₹2,81,182 | ₹2,76,457 | 3,524 | ₹78 | 0% |
| April 2025 | ₹2,24,717 | ₹2,24,717 | 4,071 | ₹55 | 0% |
| May 2025 | ₹3,09,839 | ₹2,89,397 | 3,661 | ₹79 | 9% |
| June 2025 | ₹2,74,808 | ₹2,24,581 | 4,181 | ₹54 | 57% |
| July 2025 | ₹4,87,262 | ₹4,43,104 | 6,158 | ₹72 | 29% |
| August 2025 | ₹5,62,102 | ₹5,10,648 | 6,986 | ₹73 | 25% |
| September 2025 | ₹4,53,096 | ₹4,18,546 | 4,211 | ₹99 | 7% |
| October 2025 | ₹1,41,261 | ₹1,21,916 | 1,894 | ₹64 | 77% |
| November 2025 | ₹2,53,316 | ₹2,45,100 | 2,386 | ₹103 | 63% |
| December 2025 | ₹2,23,022 | ₹2,16,093 | 1,557 | ₹139 | 56% |
| January 2026 | ₹3,73,796 | ₹3,73,391 | 4,972 | ₹75 | 85% |
| February 2026 | ₹3,40,107 | ₹3,40,107 | 5,040 | ₹67 | 100% |
| March 2026 | ₹2,69,153 | ₹2,67,403 | 4,917 | ₹54 | 99% |
| April 2026 | ₹4,30,786 | ₹4,28,311 | 10,176 | ₹42 | 85% |
| May 2026 | ₹8,37,737 | ₹4,36,027 | 9,966 | ₹44 | 87% |
| June 2026 | ₹3,89,157 | ₹3,89,157 | 7,140 | ₹55 | 86% |
| July 2026 | ₹2,81,457 | ₹2,20,615 | 2,739 | ₹81 | 68% |
| August 2026 | ₹4,24,222 | ₹4,07,358 | 6,051 | ₹67 | 100% |
| September 2026 | ₹5,92,953 | ₹5,80,571 | 4,897 | ₹119 | 100% |
| October 2026 | ₹4,28,241 | ₹4,17,650 | 3,295 | ₹127 | 96% |
| June 2024–April 2025 (before our first Meta campaign) | ₹28,88,907 | ₹28,67,104 | 39,699 | ₹72 | 0% |
| December 2025–October 2026 (latest 11 months) | ₹45,90,632 | ₹40,76,685 | 60,750 | ₹67 | 89% |
| July–October 2024 | ₹11,30,664 | ₹11,20,929 | 14,147 | ₹79 | 0% |
| July–October 2025 | ₹16,43,720 | ₹14,94,213 | 19,249 | ₹78 | 26% |
| July–October 2026 | ₹17,26,873 | ₹16,26,195 | 16,982 | ₹96 | 94% |
Source: Meta Ads (as reported by Meta), checked on 10 November 2026. Lead campaigns are those with the Leads objective; recruitment ads in the same account are left out. Leads are forms sent, all but 53 of them through Meta's own lead forms. "Campaigns we set up" is worked out from campaign names.
The numbers behind this chart
| Measure | June 2024–April 2025 | December 2025–October 2026 | Change |
|---|---|---|---|
| Leads from Meta lead campaigns | 39,699 | 60,750 | +53% |
The numbers behind this chart
| Measure | November 2024–October 2025 | November 2025–October 2026 | Change |
|---|---|---|---|
| Leads from Meta lead campaigns | 48,502 | 63,136 | +30% |
By project
Courtyard leads more than doubled, from 7,188 to 19,038, while their cost fell from ₹66 to ₹42 each. Cost per lead fell on five of the six projects that ran in both periods: Courtyard, Eternia (₹85 → ₹67), Skycity (₹123 → ₹79), Aashiyana (₹69 → ₹50) and One O1 (₹136 → ₹133). Budget moved towards Courtyard, Eternia, One O1 and The Universe.
| Project | Spend, June 2024–April 2025 | Leads, June 2024–April 2025 | Cost per lead, June 2024–April 2025 | Spend, December 2025–October 2026 | Leads, December 2025–October 2026 | Cost per lead, December 2025–October 2026 |
|---|---|---|---|---|---|---|
| Courtyard (2 BHK, Narol) | ₹4,72,623 | 7,188 | ₹66 | ₹7,93,697 | 19,038 | ₹42 |
| Eternia (3 BHK, Narol) | ₹5,83,968 | 6,839 | ₹85 | ₹10,40,546 | 15,563 | ₹67 |
| One O1 (3 BHK, Bhadaj) | ₹4,10,973 | 3,032 | ₹136 | ₹11,55,661 | 8,696 | ₹133 |
| The Universe (S.P. Ring Road, launched 2026) | – | – | – | ₹7,94,008 | 11,744 | ₹68 |
| Aashiyana (Narol) | ₹4,56,593 | 6,619 | ₹69 | ₹1,43,557 | 2,865 | ₹50 |
| Nivas (1 and 2 BHK, Narol) | ₹4,59,620 | 12,134 | ₹38 | ₹88,115 | 2,069 | ₹43 |
| Skycity (3 and 4 BHK, Naroda) | ₹4,70,855 | 3,829 | ₹123 | ₹61,100 | 775 | ₹79 |
| Other (a showroom campaign and one general campaign) | ₹12,472 | 58 | ₹215 | – | – | – |
| All lead campaigns | ₹28,67,104 | 39,699 | ₹72 | ₹40,76,685 | 60,750 | ₹67 |
Source: Meta Ads (as reported by Meta), lead campaigns grouped by the project named in each campaign, checked on 10 November 2026.
Side by side with the other team's campaigns, May–September 2025
For five months both teams ran lead campaigns for the same three projects (Courtyard, Eternia and One O1) in the same account. Our lead campaigns brought 5,868 leads at ₹59.6 each (₹3,49,696), against 12,885 leads at ₹99.6 each (₹12,82,824) for the other team's. Counting each team's reach and engagement spend on these projects as well (₹1,48,497 for ours, ₹44,822 for theirs), ours cost ₹84.9 per lead against ₹103.0.
Source: Meta Ads (as reported by Meta), campaigns assigned to each team by their names, checked on 10 November 2026.
Google Ads
After we relaunched Google Ads on the new project pages, the real-estate campaigns brought 198 calls through Google's tracked numbers in April–October 2026, against 41 in March–November 2025, and each call cost ₹2,108 instead of ₹3,966. In April–October 2026 they also brought 332 website enquiry forms, on ₹4,17,384 of spend (as reported by Google; the totals add up the monthly figures below).
| Month | Spend | Calls from ads | Website enquiry forms | Lead forms inside Google ads | Taps on the call button | Conversions as counted by Google |
|---|---|---|---|---|---|---|
| January 2025 | ₹30,054 | 15 | 0 | 0 | 0 | 3 |
| February 2025 | ₹12,805 | 0 | 0 | 0 | 0 | 0 |
| March 2025 | ₹6,827 | 8 | 1 | 0 | 0 | 77 |
| April 2025 | ₹4,236 | 1 | 0 | 12 | 0 | 12 |
| May 2025 | ₹30,745 | 4 | 101 | 138 | 0 | 242 |
| June 2025 | ₹26,146 | 15 | 137 | 175 | 0 | 312 |
| July 2025 | ₹36,092 | 1 | 155 | 956 | 0 | 1,111 |
| August 2025 | ₹3,367 | 4 | 6 | 15 | 0 | 21 |
| September 2025 | ₹941 | 1 | 5 | 4 | 0 | 6 |
| October 2025 | ₹26,948 | 1 | 16 | 1 | 1 | 1,083 |
| November 2025 | ₹27,290 | 6 | 19 | 0 | 0 | 1,683 |
| December 2025 | ₹1 | 0 | 0 | 0 | 0 | 2 |
| January 2026 | ₹4 | 0 | 0 | 0 | 0 | 6 |
| February 2026 | ₹5,251 | 0 | 2 | 8 | 0 | 19 |
| March 2026 | ₹0 | 0 | 0 | 0 | 0 | 0 |
| April 2026 | ₹13,671 | 55 | 12 | 0 | 30 | 12 |
| May 2026 | ₹79,488 | 26 | 25 | 0 | 22 | 24 |
| June 2026 | ₹68,256 | 31 | 56 | 0 | 10 | 53 |
| July 2026 | ₹69,261 | 43 | 65.5 | 0 | 26 | 59.5 |
| August 2026 | ₹42,621 | 19 | 47 | 0 | 27 | 38 |
| September 2026 | ₹73,639 | 17 | 71.7 | 0 | 237 | 218.5 |
| October 2026 | ₹70,450 | 7 | 54.8 | 0 | 484 | 486.4 |
| March–November 2025 | ₹1,62,592 | 41 | 440 | 1,301 | 1 | 4,547 |
| April–October 2026 | ₹4,17,384 | 198 | 332 | 0 | 836 | 891.4 |
Source: Google Ads (as reported by Google), campaign and conversion-action reports, checked on 10 November 2026. Calls from ads are calls through Google's tracked phone numbers. Website enquiry forms add up the website-form actions in use each month. Google splits credit between campaigns, so some counts are fractions.
The numbers behind this chart
| Month | Calls from Google Ads |
|---|---|
| Mar 2025 | 8 |
| Apr 2025 | 1 |
| May 2025 | 4 |
| Jun 2025 | 15 |
| Jul 2025 | 1 |
| Aug 2025 | 4 |
| Sep 2025 | 1 |
| Oct 2025 | 1 |
| Nov 2025 | 6 |
| Dec 2025 | 0 |
| Jan 2026 | 0 |
| Feb 2026 | 0 |
| Mar 2026 | 0 |
| Apr 2026 | 55 |
| May 2026 | 26 |
| Jun 2026 | 31 |
| Jul 2026 | 43 |
| Aug 2026 | 19 |
| Sep 2026 | 17 |
| Oct 2026 | 7 |
What the CRM shows
Booked site visits are the client's own measure. In September 2026, 6.1 of every 100 Meta leads booked a site visit, up from 4.9 in August.
| Month | Leads (as reported by Meta) | Leads found in the CRM | Site visits booked | Site visits per 100 Meta leads | Spend on Meta lead campaigns | Cost per booked site visit |
|---|---|---|---|---|---|---|
| August 2026 | 6,051 | 5,063 | 297 | 4.9 | ₹4,07,358 | ₹1,372 |
| September 2026 | 4,897 | – | 298 | 6.1 | ₹5,80,571 | ₹1,948 |
Sources: leads and spend from Meta Ads (as reported by Meta); leads found in the CRM and booked site visits from the client's Buildesk CRM, as recorded in our monthly lead-quality reports.
What else changed, and what didn't work
- A new project. The Universe brought 11,744 of the 60,750 leads in December 2025–October 2026. Without it, leads rose from 39,699 to 49,006 (+23%) on 14% more spend on lead campaigns.
- Cost per lead has risen since July 2026. Meta leads cost ₹96 each in July–October 2026, against ₹78 in 2025 and ₹79 in 2024, and ₹119 and ₹127 in September and October 2026. The qualifying forms cost more per lead (₹471 for the One O1 visit form in July 2026), and each booked site visit cost ₹1,948 in September against ₹1,372 in August.
- A shared account until October 2025. Another team's Meta campaigns ran next to ours from May to October 2025, and one until January 2026, so May–November 2025 is left out of the comparison. In the side-by-side months our budgets were smaller, which usually makes leads cheaper.
- Google counted different actions over time. Its own Conversions column counted requests for directions in October–November 2025 (1,064 and 1,666) and taps on the call button from September 2026, so this page uses calls and website forms instead. Calls through Google's tracked numbers fell from 43 in July to 7 in October 2026.
Figures checked on 10 November 2026. Meta and Google revise recent figures for several weeks, so October 2026 may still change slightly.
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