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Organic clicks up 60%.

With Zero Dimensions running its SEO, writing its content and rebuilding its store, WowEye’s organic clicks from Google rose 60%, from 110,091 in July–October 2025 to 176,434 in July–October 2026, according to Google Search Console.

Client
WowEye
Industry
Ecommerce and retail
Services
SEO
Result
Organic clicks up 60%: 110,091 → 176,434 (Jul–Oct 2025 vs 2026); the 67 pages in our monthly SEO work went from 8,636 to 40,644
WowEye’s online store on a laptop and a phone

Summary

Client
WowEye (woweye.in), the online store of EYETECH, an optical retailer in Gandhinagar, Gujarat
Industry
Eyewear retail, with watches added in April 2026 and cameras in October 2026
Market
India, with delivery across the country; US, Australia, UAE and Saudi Arabia storefronts added in 2026
Platform
Shopify until August 2026, then a custom Next.js store built by Zero Dimensions, live from 29 August 2026
Services
SEO content for the blog and category pages, monthly SEO on priority pages, ecommerce website build and the move off Shopify, pages for the overseas storefronts
Months worked
19 months, from April 2025 to October 2026
Results
  • Organic clicks from Google, whole site: 110,091 → 176,434, up 60% (July–October 2025 vs July–October 2026, Google Search Console)
  • Organic clicks to the 67 pages in our monthly SEO work: 8,636 → 40,644, 4.7 times as many (July–October 2025 vs July–October 2026, Google Search Console)
  • Organic clicks to the store blog: 18 → 15,745 (July–October 2025 vs July–October 2026, Google Search Console)

With Zero Dimensions running its SEO, writing its content and rebuilding its store, WowEye’s organic clicks from Google rose 60%, from 110,091 in July–October 2025 to 176,434 in July–October 2026, according to Google Search Console.

The challenge

WowEye is the online store of EYETECH, a Gujarat optical retailer with more than 40 years in physical retail. It sells sunglasses, eyeglasses, prescription lenses and contact lenses from more than 60 brands.

Organic search grew through 2024, from 9,901 visits in January to 23,748 in December, and then stalled: Google Analytics recorded 26,227 to 31,256 organic visits a month from January to October 2025, and Search Console 26,356 to 29,052 clicks a month from July to October 2025. The blog brought 18 clicks in those four months, and brand collections such as Hugo Boss eyeglasses had a product grid but no heading or copy.

WowEye also wanted to leave Shopify for a store of its own, without losing the search traffic it had.

What we did

  • Wrote the store blog. 15 buying guides and reviews between April 2025 and August 2026, on choosing frames, polarised sunglasses, sunglasses brands, Tom Ford eyewear, Titan and Emporio Armani watches and luxury watch brands.
  • Ran monthly SEO on 67 priority pages. 13 blog posts and 54 brand and category collections, including Scott, Prada, Oakley, Carrera and Armani Exchange eyewear.
  • Added buying guides to category pages. Timex, men’s watches and women’s watches in July 2026, and Hugo Boss eyeglasses in August 2026: prices in rupees, how to choose, how to spot a genuine product and common questions, with links to filtered collections.
  • Built a custom store and moved WowEye off Shopify. A Next.js storefront and admin, live on 29 August 2026, keeping the /collections/, /products/ and /blogs/news/ addresses, with structured data on collection pages, an XML sitemap with hreflang and a Google Merchant Center product feed.
  • Wrote pages for overseas shoppers. Copy, titles and descriptions for 11 collection pages on the US, Australia, UAE and Saudi Arabia storefronts, live 24–31 October 2026.

Results

Organic clicks from Google rose from 110,091 in July–October 2025 to 176,434 in July–October 2026: 66,343 more clicks, or 60% (Google Search Console). For July–September alone, clicks rose from 81,039 to 139,735, or 72%.

The 67 pages in our monthly SEO work brought 40,644 clicks, up from 8,636, or 4.7 times as many: the 54 collections went from 8,618 to 24,925 clicks and the 13 blog posts from 18 to 15,719. Leaving watch pages out of the count, these pages took 27,144 of the 41,371 extra clicks (66%), while all other pages grew by 14%, from 102,288 to 116,515.

The blog as a whole went from 18 organic clicks to 15,745. Our sunglasses brands guide, published on 11 February 2026, brought 25,763 clicks between February and October 2026.

WowEye appeared in Google results 11,572,155 times in July–October 2026, up from 5,118,477, and its average position improved from 9.4 to 7.2. Searches for products and brands drove the growth: searches containing “WowEye” brought 2,688 clicks, up from 753, against 76,653 from all other reported searches, up from 44,500 (Search Console reports search terms for 41–45% of clicks).

Google Analytics recorded 108 orders from organic search in July–August 2026, up from 68 a year earlier, with a recorded value of ₹8,08,323, up from ₹6,33,788.

WowEye organic clicks by month, July 2025 to October 2026
MonthWhole site67 pages in our monthly SEO work13 blog posts in our monthly SEO workWatch pages
July 202526,8301,83740
August 202527,8532,09040
September 202526,3562,13900
October 202529,0522,570100
November 202530,2713,138350
December 202532,0684,139940
January 202633,6505,1771220
February 202630,2844,5562570
March 202633,8585,9978380
April 202639,5829,8714,289298
May 202644,37212,5136,2221,966
June 202645,96510,6193,9214,627
July 202648,90411,1624,4457,097
August 202649,38511,4464,5148,179
September 202641,4469,8243,9155,552
October 202636,6998,2122,8454,517
July–October 2025110,0918,636180
July–October 2026176,43440,64415,71925,345

Source: Google Search Console, pulled 4 November 2026. Totals add up the months shown. The work-log, blog and watch columns are counted page by page; watch pages are pages with “watch” in their address, and some of them are also work-log pages.

WowEye orders from organic search, July and August
Month20252026
July3544
August3364
July–August68108

Source: Google Analytics, Organic Search channel, orders as recorded when placed. Totals add up the two months shown.

Whole site67 pages in our monthly SEO workWatch pages020K40K60KJul 2025NovJan 2026MarMayJulSepSunglasses guide liveWatches addedMoved off Shopify36,6998,212Jul 2025: Whole site 26,830; 67 pages in our monthly SEO work 1,837; Watch pages 0Aug 2025: Whole site 27,853; 67 pages in our monthly SEO work 2,090; Watch pages 0Sep 2025: Whole site 26,356; 67 pages in our monthly SEO work 2,139; Watch pages 0Oct 2025: Whole site 29,052; 67 pages in our monthly SEO work 2,570; Watch pages 0Nov 2025: Whole site 30,271; 67 pages in our monthly SEO work 3,138; Watch pages 0Dec 2025: Whole site 32,068; 67 pages in our monthly SEO work 4,139; Watch pages 0Jan 2026: Whole site 33,650; 67 pages in our monthly SEO work 5,177; Watch pages 0Feb 2026: Whole site 30,284; 67 pages in our monthly SEO work 4,556; Watch pages 0Mar 2026: Whole site 33,858; 67 pages in our monthly SEO work 5,997; Watch pages 0Apr 2026: Whole site 39,582; 67 pages in our monthly SEO work 9,871; Watch pages 298May 2026: Whole site 44,372; 67 pages in our monthly SEO work 12,513; Watch pages 1,966Jun 2026: Whole site 45,965; 67 pages in our monthly SEO work 10,619; Watch pages 4,627Jul 2026: Whole site 48,904; 67 pages in our monthly SEO work 11,162; Watch pages 7,097Aug 2026: Whole site 49,385; 67 pages in our monthly SEO work 11,446; Watch pages 8,179Sep 2026: Whole site 41,446; 67 pages in our monthly SEO work 9,824; Watch pages 5,552Oct 2026: Whole site 36,699; 67 pages in our monthly SEO work 8,212; Watch pages 4,517Whole site67 pages in our monthly SEO workWatch pages020K40K60KJul 2025MarJulSunglasses guide liveWatches addedMoved off Shopify36,6998,212
Organic clicks from Google search by month, July 2025 to October 2026, for the whole site, the 67 pages in our monthly SEO work and the pages with "watch" in their address. Source: Google Search Console, as reported by Google; data pulled on 4 November 2026.
The numbers behind this chart
MonthWhole site67 pages in our monthly SEO workWatch pages
Jul 202526,8301,8370
Aug 202527,8532,0900
Sep 202526,3562,1390
Oct 202529,0522,5700
Nov 202530,2713,1380
Dec 202532,0684,1390
Jan 202633,6505,1770
Feb 202630,2844,5560
Mar 202633,8585,9970
Apr 202639,5829,871298
May 202644,37212,5131,966
Jun 202645,96510,6194,627
Jul 202648,90411,1627,097
Aug 202649,38511,4468,179
Sep 202641,4469,8245,552
Oct 202636,6998,2124,517
PageClicks, July–October 2025Clicks, July–October 2026ChangeIn our monthly SEO work
/blogs/news/top-10-sunglasses-brands-in-india011,142+11,142Yes
/blogs/news/top-10-best-luxury-watch-brands-in-india03,694+3,694Yes
Homepage (/)1,8185,294+3,476No
/collections/scott-eyeglasses2,4054,348+1,943Yes
/collections/gucci-eyeglasses2,7794,483+1,704No
/collections/prada-eyeglasses991,746+1,647Yes
/collections/oakley-eyeglasses251,560+1,535Yes
/collections/carrera-sunglasses1121,287+1,175Yes
/collections/prada-sunglasses51,097+1,092Yes
/collections/essilor7191,720+1,001No
/collections/devid-jones-sunglasses70923+853Yes
/collections/armani-exchange-sunglasses3661,132+766Yes
The 12 pages that gained the most organic clicks from Google in July–October 2026 against July–October 2025; nine of them are in our monthly SEO work, and pages without "watch" in their address went from 110,924 to 152,295 clicks. Source: Google Search Console, as reported by Google; data pulled on 4 November 2026.
ChannelVisits, July–August 2025Visits, July–August 2026Orders, July–August 2025Orders, July–August 2026Recorded order value, July–August 2025Recorded order value, July–August 2026
Organic Search58,013104,97968108₹6,33,788₹8,08,323
Cross-network (Performance Max)41,22394,44982133₹9,19,662₹11,92,540
Direct10,24999,8672862₹3,03,451₹4,19,346
Organic Shopping3,7599,700829₹48,930₹2,47,762
Paid Social6,57410,4491013₹89,470₹85,711
Referral8799651712₹1,40,425₹1,38,745
AI Assistant–4,345–7–₹90,641
All other channels (Email, Organic Social, Paid Other, Paid Search, Unassigned)2,1733,21255₹38,770₹21,627
All channels122,870327,966218369₹21,74,496₹30,04,694
Google Analytics visits, orders and recorded order value by channel, July–August 2025 against July–August 2026, each figure adding up the two months; orders from organic search rose from 68 to 108 and are counted when placed. Source: Google Analytics, as reported by Google; data pulled on 9 November 2026.

What else changed, and what didn’t work

  • WowEye added watches in April 2026. Pages with “watch” in their address brought 25,345 clicks in July–October 2026 and none a year earlier, about 38% of the extra clicks counted page by page. Without them, clicks still rose 37%, from 110,924 to 152,295.
  • Clicks dipped after the move off Shopify. Monthly clicks fell from 49,385 in August to 36,699 in October 2026, while the same months of 2025 rose 4%; October 2026 was still 26% above October 2025 (29,052). Impressions fell while average position held at about 7. We ran the move. A check on 4 November 2026 found the likely causes, and fixes are planned.
  • Advertising and free listings grew too. Google Ads spend rose from ₹1,20,527 to ₹2,21,742 and Meta Ads spend from ₹36,631 to ₹61,737 (July–October 2025 vs 2026), and Google Merchant Center free-listing clicks from 9,634 to 106,529, mostly outside the Search Console totals. Search Console counts unpaid search clicks only.
  • Orders are only partly measurable. Google Analytics missed most store orders from mid-October 2025 to mid-June 2026, and the new store’s purchase events carry no value, so July–August is the only comparable window. Analytics counts orders when placed: across the store, cancellations rose from 33 to 138 between 1 July and 26 August, while completed orders rose from 230 to 298 (30%).
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