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Direction requests 217 → 599.

Zero Dimensions manages the Google Business Profile of Sati Fashion, an undergarments and lingerie shop on CG Road, Ahmedabad. From June to October 2026 it recorded 599 direction requests, up 176% from 217 in the same months of 2025 (source: Google Business Profile).

Client
Sati Fashion
Industry
Ecommerce and retail
Services
Local SEO
Result
Direction requests 217 → 599 (+176%) and calls 18 → 45 (+150%) (Jun–Oct 2025 vs 2026)
Sati Fashion’s website on a laptop and a phone

Zero Dimensions manages the Google Business Profile of Sati Fashion, an undergarments and lingerie shop on CG Road, Ahmedabad. From June to October 2026 it recorded 599 direction requests, up 176% from 217 in the same months of 2025 (source: Google Business Profile).

The challenge

Sati Fashion sells men's and ladies' innerwear, lingerie, night wear and gym wear from 18 brands, including Jockey, Enamor and Amante. The shop is on the first floor of a building on CG Road, so people need to find it on Google Maps before they visit. Its Google Business Profile started recording views and actions on 8 May 2025.

In its first months Google showed the listing to the wrong people. From June to October 2025, at least 2,660 of the counted searches that showed it were for thrift stores (second-hand clothes). Not one counted search was for innerwear or lingerie. The profile had no website clicks at all from May 2025 to August 2026. From June to October 2025 it recorded 18 calls and 217 direction requests.

What we did

Managed the Business Profile from its first month

We have looked after the shop's Google Business Profile since its first activity in May 2025. The data covers it month by month to October 2026.

A category that says what the shop sells

The listing's primary category is now "Lingerie shop", and its address is 1st Floor, Shilp Building, CG Road, Navrangpura. From September 2026 Google began showing the listing for searches such as "jockey store near me", "undergarments shop near me" and "lingerie shop near me". None of these were counted before.

Built the shop's website and linked it to the profile

We designed and built a hand-coded one-page website at satifashion.co.in. It lists the 18 brands and four stock ranges and shows whether the shop is open right now. Visitors can send a pre-filled WhatsApp message to check brand and size before they travel, and get directions to the shop. The profile now links to the site. Its first website click came on 24 September 2026, and October 2026 brought 7 more.

Results

382 more direction requests and 27 more calls

From June to October 2026 the profile recorded 599 direction requests, against 217 in the same months of 2025: 382 more, up 176%. Calls rose from 18 to 45, up 150%. Website clicks went from 0 to 8, and profile views from 4,636 to 6,724 (up 45%). October 2026 was the busiest month the listing has had: 346 direction requests, 22 calls, 7 website clicks and 1,645 views.

Calls, direction requests, website clicks and views from the Sati Fashion Business Profile, by month, May 2025 to October 2026
MonthCallsDirection requestsWebsite clicksProfile views
May 2025 (from 8 May)0320240
Jun 20250140252
Jul 20252230572
Aug 202525901,629
Sep 202555501,009
Oct 202596601,174
Nov 202566001,098
Dec 202546801,017
Jan 202656901,078
Feb 20268490805
Mar 202656601,100
Apr 202639701,049
May 2026105401,288
Jun 202675401,088
Jul 202664601,315
Aug 202623401,438
Sep 2026811911,238
Oct 20262234671,645
June–October 20251821704,636
June–October 20264559986,724
Change+27 (+150%)+382 (+176%)+8+2,088 (+45%)
May 2025–October 20261041,311819,035

Source: Google Business Profile (call-button taps, direction requests, website clicks and profile views on Google Search and Maps, added up by month), read on 10 November 2026. May 2025 starts on 8 May, the listing's first day of activity.

Direction requestsCalls0100200300400Jun 2025OctDecFebAprJunOct 2026Navratri and Dussehra34622Jun 2025: Direction requests 14; Calls 0Jul 2025: Direction requests 23; Calls 2Aug 2025: Direction requests 59; Calls 2Sep 2025: Direction requests 55; Calls 5Oct 2025: Direction requests 66; Calls 9Nov 2025: Direction requests 60; Calls 6Dec 2025: Direction requests 68; Calls 4Jan 2026: Direction requests 69; Calls 5Feb 2026: Direction requests 49; Calls 8Mar 2026: Direction requests 66; Calls 5Apr 2026: Direction requests 97; Calls 3May 2026: Direction requests 54; Calls 10Jun 2026: Direction requests 54; Calls 7Jul 2026: Direction requests 46; Calls 6Aug 2026: Direction requests 34; Calls 2Sep 2026: Direction requests 119; Calls 8Oct 2026: Direction requests 346; Calls 22Direction requestsCalls0200400Jun 2025FebOct 2026Navratri and Dussehra34622
Calls and direction requests from the Sati Fashion Business Profile each month, June 2025 to October 2026. June–October totals went from 18 to 45 calls and from 217 to 599 direction requests, and the Navratri and Dussehra weeks lifted October 2026. Source: Google Business Profile, as reported by Google; data pulled on 10 November 2026.
The numbers behind this chart
MonthDirection requestsCalls
Jun 2025140
Jul 2025232
Aug 2025592
Sep 2025555
Oct 2025669
Nov 2025606
Dec 2025684
Jan 2026695
Feb 2026498
Mar 2026665
Apr 2026973
May 20265410
Jun 2026547
Jul 2026466
Aug 2026342
Sep 20261198
Oct 202634622
05001,0001,5002,000Jul 2025OctJan 2026AprJulOct 2026First website click1,645Jun 2025: Profile views (Search and Maps) 252Jul 2025: Profile views (Search and Maps) 572Aug 2025: Profile views (Search and Maps) 1,629Sep 2025: Profile views (Search and Maps) 1,009Oct 2025: Profile views (Search and Maps) 1,174Nov 2025: Profile views (Search and Maps) 1,098Dec 2025: Profile views (Search and Maps) 1,017Jan 2026: Profile views (Search and Maps) 1,078Feb 2026: Profile views (Search and Maps) 805Mar 2026: Profile views (Search and Maps) 1,100Apr 2026: Profile views (Search and Maps) 1,049May 2026: Profile views (Search and Maps) 1,288Jun 2026: Profile views (Search and Maps) 1,088Jul 2026: Profile views (Search and Maps) 1,315Aug 2026: Profile views (Search and Maps) 1,438Sep 2026: Profile views (Search and Maps) 1,238Oct 2026: Profile views (Search and Maps) 1,64501,0002,000Jun 2025FebOct 2026First website click1,645
Profile views on Google Search and Maps for the Sati Fashion Business Profile each month, June 2025 to October 2026: 4,636 in June–October 2025 and 6,724 in June–October 2026. The marker shows the profile's first website click, on 24 September 2026; 7 more followed in October. Source: Google Business Profile, as reported by Google; data pulled on 10 November 2026.
The numbers behind this chart
MonthProfile views (Search and Maps)
Jun 2025252
Jul 2025572
Aug 20251,629
Sep 20251,009
Oct 20251,174
Nov 20251,098
Dec 20251,017
Jan 20261,078
Feb 2026805
Mar 20261,100
Apr 20261,049
May 20261,288
Jun 20261,088
Jul 20261,315
Aug 20261,438
Sep 20261,238
Oct 20261,645

Found by people looking for innerwear, and by name

Until August 2026 almost every counted search that showed the listing was for thrift stores. In September and October 2026 Google showed it at least 115 times for searches for innerwear, lingerie and Jockey stores, such as "jockey store near me" (at least 68), "undergarments shop near me" (at least 24) and "lingerie shop near me" (at least 23). In October 2026 it also showed for broader searches such as "stores" (at least 93) and "clothing store" (at least 29). More people searched for the shop by name too: at least 212 searches naming Sati in June–October 2026, against at least 16 a year earlier.

Searches that showed the Sati Fashion Business Profile, by type (at least)
Search typeJun–Oct 2025Jun–Aug 2026Sep 2026Oct 2026Jun–Oct 2026
Innerwear, lingerie and Jockey store searches002095115
"Stores" and "clothing store"000122122
Searches naming Sati16645197212
Thrift-store searches (not the shop's customers)2,6602,1165423212,979

Source: Google Business Profile (search terms that showed the profile, by month), read on 10 November 2026. Google hides search terms used by fewer than 15 people in a month, so every figure is a lower bound. In October 2026, 16 more innerwear and lingerie searches showed the listing below that limit, so they aren't counted.

Search termOctober 2025October 2026
thrift stores near me97129
sati0+97
stores093
thrift store ahmedabad33570
thrift store near me5451
jockey store near me048
clothing store029
thrift stores ahmedabad5729
thrift stores1625
undergarments shop near me024
lingerie shop near me023
All searches containing 'thrift'724+321+
The search terms that showed the Sati Fashion Business Profile most often in October 2026, against October 2025, with the total for thrift-store searches. These are Google's monthly search-term counts and are minimums. A + means Google gave only a below-threshold value. Source: Google Business Profile, as reported by Google; data pulled on 10 November 2026.

What else changed, and what didn't work

  • Festival weeks. 328 of October 2026's 346 direction requests came between 10 and 27 October, the weeks of Navratri and Dussehra. The rate fell back to about 2 a day afterwards: 18 from 1 to 8 November. The same festivals in 2025 brought no such jump (66 direction requests in October 2025).
  • Without October the rise is smaller. From June to September, calls went from 9 to 23 and direction requests from 151 to 253 (Google Business Profile).
  • Thrift searches still show the listing. Google still shows the profile for thrift-store searches (at least 2,979 in June–October 2026), though they fell to at least 321 in October 2026. They're counted in the profile views.
  • No ads, few messages. No Google Ads ran to this listing from our account, so these figures are all unpaid. Messaging taps stayed small (7 in June–October 2026), and calls dipped to 2 in August 2026.

Figures checked on 10 November 2026.

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