Calls 34 → 202.
Zero Dimensions manages LaptoCare's Google Business Profile in Nikol, Ahmedabad, and from June to October 2026 it recorded 202 calls, against 34 in the same months of 2025 (source: Google Business Profile).
- Client
- LaptoCare
- Industry
- Ecommerce and retail
- Services
- Local SEO
- Result
- Calls 34 → 202 (5.9×) and profile views 1,771 → 4,816 (+172%) (Jun–Oct 2025 vs 2026)

Zero Dimensions manages LaptoCare's Google Business Profile in Nikol, Ahmedabad, and from June to October 2026 it recorded 202 calls, against 34 in the same months of 2025 (source: Google Business Profile).
The challenge
LaptoCare sells refurbished laptops and repairs laptops from a shop in Town Plaza, Nikol. From June to October 2025 its Business Profile was seen 1,771 times and recorded 34 calls, 263 direction requests and no website clicks.
The listing had no website link, so nobody could click through from Google. Generic searches such as "laptop repair near me" rarely showed it: none reached Google's reporting threshold of 15 people a month in June–October 2025.
What we did
Linked the website to the profile
We added LaptoCare's website to the Business Profile in May 2026. The first website click came on 16 May 2026. From May to October 2026 the profile recorded 63 website clicks, after none in the 12 months before.
Ran a Google Ads calls campaign for the listing
From 20 July to October 2026 we ran a small Google search campaign aimed at calls to the listing, spending ₹7,168 in all. Most of the spend fell in August and September; in October it was ₹530.
Results
Calls up from 34 to 202
From June to October 2026 the profile recorded 202 calls, against 34 in the same months of 2025: 168 more, almost six times as many (up 494%). Every month from June to October 2026 was at least 2.8 times the same month a year earlier. The rise started before the ads: June 2026 had 23 calls, against 8 in June 2025. People who saw the profile also called more often: 4.2 calls per 100 profile views in June–October 2026, against 1.9 a year earlier.
| Month | Calls | Google Ads calls campaign |
|---|---|---|
| May 2025 | 8 | no ads |
| Jun 2025 | 8 | no ads |
| Jul 2025 | 8 | no ads |
| Aug 2025 | 7 | no ads |
| Sep 2025 | 8 | no ads |
| Oct 2025 | 3 | no ads |
| Nov 2025 | 16 | no ads |
| Dec 2025 | 8 | no ads |
| Jan 2026 | 11 | no ads |
| Feb 2026 | 16 | no ads |
| Mar 2026 | 10 | no ads |
| Apr 2026 | 11 | no ads |
| May 2026 | 11 | no ads |
| Jun 2026 | 23 | no ads |
| Jul 2026 | 30 | from 20 Jul, ₹1,177 |
| Aug 2026 | 50 | ₹2,986 |
| Sep 2026 | 55 | ₹2,475 |
| Oct 2026 | 44 | ₹530 |
| June–October 2025 | 34 | no ads |
| June–October 2026 | 202 | ₹7,168 |
| Change | +168 (+494%) | – |
Source: Google Business Profile (call-button taps, added up by month), read on 10 November 2026. From 20 July 2026 the figures include calls from ads. Ad spend: Google Ads, as reported by Google. Google's data for early May 2025 may be incomplete.
The numbers behind this chart
| Month | Calls |
|---|---|
| Jun 2025 | 8 |
| Jul 2025 | 8 |
| Aug 2025 | 7 |
| Sep 2025 | 8 |
| Oct 2025 | 3 |
| Nov 2025 | 16 |
| Dec 2025 | 8 |
| Jan 2026 | 11 |
| Feb 2026 | 16 |
| Mar 2026 | 10 |
| Apr 2026 | 11 |
| May 2026 | 11 |
| Jun 2026 | 23 |
| Jul 2026 | 30 |
| Aug 2026 | 50 |
| Sep 2026 | 55 |
| Oct 2026 | 44 |
Direction requests up 62%, website clicks from 0 to 55
Direction requests rose from 263 in June–October 2025 to 425 in June–October 2026: 162 more, up 62%. August 2026 had 124, the most of any month in the data. Website clicks went from 0 to 55 over the same months, because the profile had no website link until May 2026.
| Month | Direction requests | Website clicks |
|---|---|---|
| May 2025 | 51 | 0 |
| Jun 2025 | 26 | 0 |
| Jul 2025 | 73 | 0 |
| Aug 2025 | 71 | 0 |
| Sep 2025 | 61 | 0 |
| Oct 2025 | 32 | 0 |
| Nov 2025 | 57 | 0 |
| Dec 2025 | 69 | 0 |
| Jan 2026 | 35 | 0 |
| Feb 2026 | 53 | 0 |
| Mar 2026 | 30 | 0 |
| Apr 2026 | 52 | 0 |
| May 2026 | 45 | 8 |
| Jun 2026 | 60 | 4 |
| Jul 2026 | 94 | 16 |
| Aug 2026 | 124 | 11 |
| Sep 2026 | 79 | 8 |
| Oct 2026 | 68 | 16 |
| June–October 2025 | 263 | 0 |
| June–October 2026 | 425 | 55 |
| Change | +162 (+62%) | +55 |
Source: Google Business Profile (direction requests and website-link clicks, added up by month), read on 10 November 2026. From 20 July 2026 the figures include actions from ads.
The numbers behind this chart
| Month | Direction requests | Website clicks |
|---|---|---|
| Jun 2025 | 26 | 0 |
| Jul 2025 | 73 | 0 |
| Aug 2025 | 71 | 0 |
| Sep 2025 | 61 | 0 |
| Oct 2025 | 32 | 0 |
| Nov 2025 | 57 | 0 |
| Dec 2025 | 69 | 0 |
| Jan 2026 | 35 | 0 |
| Feb 2026 | 53 | 0 |
| Mar 2026 | 30 | 0 |
| Apr 2026 | 52 | 0 |
| May 2026 | 45 | 8 |
| Jun 2026 | 60 | 4 |
| Jul 2026 | 94 | 16 |
| Aug 2026 | 124 | 11 |
| Sep 2026 | 79 | 8 |
| Oct 2026 | 68 | 16 |
Seen 2.7 times as often, mostly on Google Search
The profile was seen 4,816 times from June to October 2026, up from 1,771: 3,045 more, up 172%. Views on Google Search rose from 914 to 2,918 (up 219%) and views on Google Maps from 857 to 1,898 (up 121%). October 2026 alone had 1,224 views, against 281 in October 2025.
| Month | Google Search | Google Maps | All views |
|---|---|---|---|
| May 2025 | 160 | 89 | 249 |
| Jun 2025 | 203 | 126 | 329 |
| Jul 2025 | 181 | 185 | 366 |
| Aug 2025 | 252 | 200 | 452 |
| Sep 2025 | 170 | 173 | 343 |
| Oct 2025 | 108 | 173 | 281 |
| Nov 2025 | 118 | 183 | 301 |
| Dec 2025 | 152 | 217 | 369 |
| Jan 2026 | 133 | 195 | 328 |
| Feb 2026 | 116 | 206 | 322 |
| Mar 2026 | 181 | 225 | 406 |
| Apr 2026 | 219 | 238 | 457 |
| May 2026 | 171 | 209 | 380 |
| Jun 2026 | 237 | 286 | 523 |
| Jul 2026 | 414 | 333 | 747 |
| Aug 2026 | 736 | 498 | 1,234 |
| Sep 2026 | 669 | 419 | 1,088 |
| Oct 2026 | 862 | 362 | 1,224 |
| June–October 2025 | 914 | 857 | 1,771 |
| June–October 2026 | 2,918 | 1,898 | 4,816 |
| Change | +2,004 (+219%) | +1,041 (+121%) | +3,045 (+172%) |
Source: Google Business Profile (profile views on Search and Maps, mobile and desktop, added up by month), read on 10 November 2026.
The numbers behind this chart
| Month | Profile views (Search and Maps) |
|---|---|
| Jun 2025 | 329 |
| Jul 2025 | 366 |
| Aug 2025 | 452 |
| Sep 2025 | 343 |
| Oct 2025 | 281 |
| Nov 2025 | 301 |
| Dec 2025 | 369 |
| Jan 2026 | 328 |
| Feb 2026 | 322 |
| Mar 2026 | 406 |
| Apr 2026 | 457 |
| May 2026 | 380 |
| Jun 2026 | 523 |
| Jul 2026 | 747 |
| Aug 2026 | 1,234 |
| Sep 2026 | 1,088 |
| Oct 2026 | 1,224 |
Found by people searching for laptops and repairs
More of the people who found LaptoCare were searching for what it sells, not for its name. The listing showed for 71 different generic search terms in June–October 2026, against 24 a year earlier. Generic terms counted by Google, such as "laptop repair near me", "refurbished laptop", "laptop skin" and "laptop cover", reached at least 222 searches in June–October 2026. In June–October 2025 no generic term reached Google's threshold.
| Measure | June–October 2025 | June–October 2026 |
|---|---|---|
| Different generic search terms that showed the listing | 24 | 71 |
| "laptop repair near me" (at least) | below 15 a month | 87 |
| "refurbished laptop" (at least) | not listed | 68 |
| "laptop skin" and "laptop cover" (at least) | not listed | 67 |
| Counted generic searches (at least) | 0 | 222 |
Source: Google Business Profile (search terms, by month), read on 10 November 2026. Google gives an exact count only when at least 15 people used a term in a month, so the counts are lower bounds. Generic searches leave out any that name LaptoCare, its address, another shop or a person.
| Month | Cost | Clicks | Impressions |
|---|---|---|---|
| Jul 2026 (from 20 Jul) | ₹1,177 | 29 | 275 |
| Aug 2026 | ₹2,986 | 338 | 1,470 |
| Sep 2026 | ₹2,475 | 256 | 1,170 |
| Oct 2026 | ₹530 | 47 | 300 |
| Total | ₹7,168 | 670 | 3,215 |
What else changed, and what didn't work
- Ads ran alongside. The Google Ads calls campaign pointed at the listing from 20 July to October 2026 (₹7,168 and 670 ad clicks, as reported by Google), so the profile figures from late July include actions from ads. In October 2026, with ₹530 of ad spend, the profile still recorded 44 calls and 1,224 views, against 3 calls and 281 views in October 2025.
- Calls rose before the ads. June 2026 had 23 calls and 1–19 July 2026 had 15, against 8 calls in all of June 2025.
- Direction requests rose less than calls and eased after August. They peaked at 124 in August 2026, then fell to 79 in September and 68 in October, still above 61 and 32 in the same months of 2025.
- Website clicks are small. The 55 clicks in June–October 2026 come from a starting point of zero, and the website sits on a temporary onrender.com address rather than LaptoCare's own domain.
Figures checked on 10 November 2026.
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Calls
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