Custom React apparel store with filters, colour swatches and customer accounts.
Auranniuum Universal Merchandise is an Ahmedabad label making unisex hoodies and oversized t-shirts. For its launch collection we built a custom React storefront with a starfield brand intro, shop filters, product pages with colour swatches, sizes and a size guide, customer accounts, a brand-story page, and notify-me pages that collect interest in the ranges still to come.
- Client
- Auranniuum Universal Merchandise
- Industry
- Ecommerce and retail
- What we built
- ecommerce store
- Built with
- Custom React single-page app (Vite build, Tailwind CSS) on a custom /api backend, with Razorpay checkout script

What we built
We designed and built a custom React storefront for Auranniuum's launch collection: a starfield brand intro and hero slider, a shop-by-category strip with eight categories (two live, six marked 'soon'), a shop page with category, colour, size and price filters, product pages with colour swatches, XS–XXL sizes, and a size guide, customer accounts, wishlist and bag, an Our Story page, notify-me pages for upcoming ranges, a contact form, newsletter sign-up and four policy pages.
Key features
- Product page with three colour swatches (Obsidian Black, Muted Olive, Deep Burgundy), XS–XXL sizes, size guide, fabric, care and shipping tabs
- Shop listing with category, colour, size and price filters and sorting by newest, featured and price
- Category strip with eight categories; the six upcoming ones open 'coming soon' pages with an email notify-me form
- Our Story page explaining the Aura + Uranium name and the brand's three ideas (Aura, Uranium, Universal)
- Homepage trust strip (free shipping above ₹1,499, 7-day returns, made in India, UPI/cards/cash on delivery) and 'Before you order' FAQ
- Customer sign-in for orders, addresses and wishlist, reached from the footer's 'Track your order' link
Results in this industry
- Local SEO
Chashmish Eye Wear Studio
Profile views 13,351 → 24,448
Profile views 13,351 → 24,448 (+83%) and direction requests 909 → 1,237 (+36%), two listings (Jun–Oct 2025 vs 2026)
Profile views - Local SEO
Divine The Gadget Lounge
Calls 2 → 154 and direction requests 203 → 1,013
Calls 2 → 154 and direction requests 203 → 1,013 (5×) (Jun–Oct 2025 vs 2026)
Direction requests - Local SEO
Eye Crony Optics
Calls 158 → 361
Calls 158 → 361 (2.3×) and profile views 3,369 → 16,571 (4.9×) (Jun–Oct 2025 vs 2026)
Calls
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