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Direction requests 1,314 → 3,880.

Zero Dimensions manages the Google Business Profile of Dunkin' Donuts & Coffee in Long Grove, Illinois, and from June to October 2026 it recorded 3,880 direction requests, up from 1,314 in the same months of 2025 (source: Google Business Profile).

Client
Dunkin' Donuts & Coffee, Long Grove
Industry
Food, travel and hospitality
Services
Local SEO
Result
Direction requests 1,314 → 3,880 (3×) and profile views 23,541 → 106,715 (4.5×) (Jun–Oct 2025 vs 2026)

Zero Dimensions manages the Google Business Profile of Dunkin' Donuts & Coffee in Long Grove, Illinois, and from June to October 2026 it recorded 3,880 direction requests, up from 1,314 in the same months of 2025 (source: Google Business Profile).

The challenge

The café sits on Route 22 in Long Grove, a small village in Chicago's northwest suburbs. Most people who find a coffee shop on Google want to drive there now, so direction requests matter most. From June to October 2025 the listing recorded 1,314 direction requests, 90 calls and 72 website clicks (Google Business Profile).

The listing was seen 23,541 times in those five months, and most searches that showed it already named Dunkin'. Only 3,627 searches that didn't name Dunkin' showed it, such as "coffee", "breakfast" and "coffee near me". The café needed to reach people who were looking for coffee nearby but hadn't picked a brand.

What we did

Managed the Business Profile

We manage the listing "Dunkin' Donuts & Coffee - Long Grove", with Coffee shop as its primary category. Its data runs from May 2025, the oldest month Google still keeps. The website link goes to the store's own page on Dunkin's store locator and carries tracking tags, so visits from the listing can be told apart from other traffic.

Linked Google Ads to the listing

From February 2026 we ran Google Ads tied to the Business Profile: a Smart campaign for the listing, a Performance Max campaign for store visits (February to August 2026), an evening Performance Max campaign (May to August 2026) and a branded search campaign (February to May 2026). In September 2026 we moved to new search and Performance Max campaigns, and on 5 October 2026 we started a Performance Max campaign built around the Business Profile.

Results

Nearly three times the direction requests

From June to October 2026 the listing recorded 3,880 direction requests, against 1,314 in the same months of 2025: 2,566 more, up 195%. Every month from June to October 2026 was above the same month a year earlier, and October 2026 reached 909, against 263. Calls rose from 90 to 208 (up 131%) and website clicks from 72 to 280 (up 289%). These figures include actions from the Google Ads that point to the listing.

Calls, direction requests and website clicks from the Long Grove Business Profile, by month, June 2025 to October 2026
MonthCallsDirection requestsWebsite clicks
Jun 20252626823
Jul 20251127916
Aug 20251624615
Sep 2025182586
Oct 20251926312
Nov 20252124415
Dec 20252718522
Jan 20262522028
Feb 20262228526
Mar 20261365733
Apr 20262958435
May 20263467853
Jun 20262574461
Jul 20263985157
Aug 20262585064
Sep 20269152642
Oct 20262890956
June–October 2025901,31472
June–October 20262083,880280
Change+131%+195%+289%

Source: Google Business Profile (call-button taps, direction requests and website clicks, added up by month), read on 10 November 2026. Includes actions from Google Ads linked to the listing from February 2026. May 2025 is left out because Google's data starts on 8 May 2025.

Direction requestsCallsWebsite clicks02505007501,000Jul 2025OctJan 2026AprJulOct 2026Google Ads begin90928Jun 2025: Direction requests 268; Calls 26; Website clicks 23Jul 2025: Direction requests 279; Calls 11; Website clicks 16Aug 2025: Direction requests 246; Calls 16; Website clicks 15Sep 2025: Direction requests 258; Calls 18; Website clicks 6Oct 2025: Direction requests 263; Calls 19; Website clicks 12Nov 2025: Direction requests 244; Calls 21; Website clicks 15Dec 2025: Direction requests 185; Calls 27; Website clicks 22Jan 2026: Direction requests 220; Calls 25; Website clicks 28Feb 2026: Direction requests 285; Calls 22; Website clicks 26Mar 2026: Direction requests 657; Calls 13; Website clicks 33Apr 2026: Direction requests 584; Calls 29; Website clicks 35May 2026: Direction requests 678; Calls 34; Website clicks 53Jun 2026: Direction requests 744; Calls 25; Website clicks 61Jul 2026: Direction requests 851; Calls 39; Website clicks 57Aug 2026: Direction requests 850; Calls 25; Website clicks 64Sep 2026: Direction requests 526; Calls 91; Website clicks 42Oct 2026: Direction requests 909; Calls 28; Website clicks 56Direction requestsCallsWebsite clicks05001,000Jun 2025FebOct 2026Google Ads begin90928
Direction requests, calls and website clicks from the Long Grove Business Profile by month, June 2025 to October 2026, including actions from the Google Ads linked to the listing from February 2026; June–October totals went from 1,314 to 3,880 direction requests, 90 to 208 calls and 72 to 280 website clicks. Source: Google Business Profile, as reported by Google; data pulled on 10 November 2026.
The numbers behind this chart
MonthDirection requestsCallsWebsite clicks
Jun 20252682623
Jul 20252791116
Aug 20252461615
Sep 2025258186
Oct 20252631912
Nov 20252442115
Dec 20251852722
Jan 20262202528
Feb 20262852226
Mar 20266571333
Apr 20265842935
May 20266783453
Jun 20267442561
Jul 20268513957
Aug 20268502564
Sep 20265269142
Oct 20269092856

Seen 4.5 times as often, and found by far more people who didn't search for Dunkin'

The listing was seen 106,715 times from June to October 2026, against 23,541 in the same months of 2025: 83,174 more, up 353%. Views on Google Maps rose from 18,813 to 96,153 and views on Google Search from 4,728 to 10,562.

Searches that showed the listing without naming Dunkin' rose from at least 3,627 to at least 24,072, about 6.6 times. "Coffee" alone went from 986 to 3,878, "breakfast" from 242 to 791, "donuts" from 200 to 496 and "coffee near me" from 90 to 391. The rise started before any ads ran: these searches went from 897 in October 2025 to 3,244 in January 2026.

Profile views and searches not naming Dunkin' that showed the Long Grove listing, by month, June 2025 to October 2026
MonthViews on Google MapsViews on Google SearchAll profile viewsSearches not naming Dunkin' (at least)
Jun 20252,7607733,533698
Jul 20252,5635833,146558
Aug 20253,4631,0794,542622
Sep 20255,0671,0236,090852
Oct 20254,9601,2706,230897
Nov 20256,4041,0627,4661,343
Dec 20259,5701,05610,6262,206
Jan 202618,1541,03719,1913,244
Feb 202618,5161,30319,8193,221
Mar 202626,5871,29327,8804,921
Apr 202634,5771,45936,0365,430
May 202638,5641,98040,5447,962
Jun 202633,2391,92235,1617,135
Jul 202622,5251,88324,4085,495
Aug 202613,8012,02215,8234,391
Sep 20265,1692,3617,5302,040
Oct 202621,4192,37423,7935,011
June–October 202518,8134,72823,5413,627
June–October 202696,15310,562106,71524,072
Change+411%+123%+353%+564%

Source: Google Business Profile (profile views and search terms), read on 10 November 2026. Google counts each person once per search term per month and hides terms used by fewer than 15 people, so the search figures are lower bounds. "Not naming Dunkin'" includes searches for other coffee chains and for nearby places.

020K40K60KJul 2025OctJan 2026AprJulOct 2026Google Ads beginStore-visit ads replaced23,793Jun 2025: Profile views (Maps and Search) 3,533Jul 2025: Profile views (Maps and Search) 3,146Aug 2025: Profile views (Maps and Search) 4,542Sep 2025: Profile views (Maps and Search) 6,090Oct 2025: Profile views (Maps and Search) 6,230Nov 2025: Profile views (Maps and Search) 7,466Dec 2025: Profile views (Maps and Search) 10,626Jan 2026: Profile views (Maps and Search) 19,191Feb 2026: Profile views (Maps and Search) 19,819Mar 2026: Profile views (Maps and Search) 27,880Apr 2026: Profile views (Maps and Search) 36,036May 2026: Profile views (Maps and Search) 40,544Jun 2026: Profile views (Maps and Search) 35,161Jul 2026: Profile views (Maps and Search) 24,408Aug 2026: Profile views (Maps and Search) 15,823Sep 2026: Profile views (Maps and Search) 7,530Oct 2026: Profile views (Maps and Search) 23,793020K40K60KJun 2025FebOct 2026Google Ads beginStore-visit ads replaced23,793
Views of the Long Grove Business Profile on Google Maps and Search combined, by month, June 2025 to October 2026; June–October totals went from 23,541 to 106,715. Source: Google Business Profile, as reported by Google; data pulled on 10 November 2026.
The numbers behind this chart
MonthProfile views (Maps and Search)
Jun 20253,533
Jul 20253,146
Aug 20254,542
Sep 20256,090
Oct 20256,230
Nov 20257,466
Dec 202510,626
Jan 202619,191
Feb 202619,819
Mar 202627,880
Apr 202636,036
May 202640,544
Jun 202635,161
Jul 202624,408
Aug 202615,823
Sep 20267,530
Oct 202623,793
Search termJune–October 2025June–October 2026
coffee9863,878
restaurants5862,194
breakfast242791
coffee shop134613
donuts200496
coffee near me90+391
coffee shops51+305
donuts near meunder 15 when listed255
long grove coffee23+205
long grove coffee shop36+200
The ten generic coffee, breakfast and food searches (not naming Dunkin', another business or only a place) that showed the Long Grove listing most often in June–October 2026, with the same months of 2025. These are Google's monthly search-term counts added up over the five months; '+' means at least, because Google reports some months only as under 15, and 'under 15 when listed' means Google gave no exact count in that period. Source: Google Business Profile, as reported by Google; data pulled on 10 November 2026.

What else changed, and what didn't work

  • Google Ads ran alongside from February 2026. The figures include actions from those ads. Direction requests jumped from 285 in February to 657 in March 2026 as the store-visit campaign scaled up, and Maps views fell to 5,169 in September 2026, the month that campaign was replaced.
  • Calls were uneven. September 2026 alone had 91 of the 208 calls. In the other four months, calls rose from 72 to 117 (June, July, August and October, 2025 vs 2026).
  • Searches for the brand grew too. Searches naming Dunkin' that showed the listing rose from at least 9,642 to at least 14,850 (June–October), helped by the chain's own marketing, which we don't control.
  • The website link is Dunkin's page, not ours. Website clicks go to the store's page on Dunkin's store locator, so we can't see what visitors did next, and menu clicks on the profile fell from 15 to 0 (June–October).

Figures checked on 10 November 2026.

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